POSTGRADUATE STRATEGIC DESIGN MANAGEMENT PROGRAMME
|Strategic Design Management||2 years||
||AIEED + PORTFOLIO + INTERVIEW|
ELIGIBILITY: 12th Pass & Above; 19 Yrs & Above
Innovation and the cost effective creation of appropriately designed products, services, communications, environments, and brands that enhance our quality of life is made possible through the ongoing processes, business decisions, and strategies encompassed & enabled by Design Management.
The scope of design management ranges from the control of methods and processes, design operations and staff to the tactical management of corporate design functions and design agencies. As the art and science of empowering design to enhance collaboration and synergy between "design" and "business" to improve design effectiveness, design management works as a key differentiator and driver of organizational success and includes the use of design thinking—or using design processes to solve general business problems.
Design management seeks to link design, innovation, technology, management and customers to provide competitive advantage. Design management requires a careful balance between control and freedom in order to satisfy programme and budget constraints while not stifling the creative nature of the work (especially in the early stages), innovation and professional satisfaction.
On a deeper level, across the triple bottom line: economic, social/cultural, and environmental factors,.
Design management is not limited to the management of Design Projects. Organizations in recent times are applying design management to improve design relevant activities and to better connect design with corporate processes.
Encouraging a future possibility of creating what is termed as a new science of design, the ever evolving field of design management is opening doors beyond management of design to management by design. The most important role of Design in Business is driving innovation towards developing new products and stimulating investments in the economy; innovation & communication are key components in sustaining new enterprise.
This course caters to the newer developments in the industry and invites young brilliant minds, keen to learn both Design and Business Administration- in order to apply them in their companies and effectively contribute to make better business decisions and the growth of the company in the long term.
The focus is on interdisciplinary collaboration and the integration of design thinking in all levels of strategy, planning and management. Coursework, real time inter-disciplinary projects, internships and diploma projects- all enhance students’ knowledge and practice of theory, visualization, financial practices, marketing and collaborative culture.
Effective design management requires the appropriate use of established management techniques adapted where necessary to suit the particular nature of the work. These include programming, cost control of the design process, document control, quality assurance, change control and risk assessment etc. To develop strategic management skills related to design management, the curriculum is designed around six core areas of study: operations management; financial management; marketing management; organization and human resource management; management of innovation and change; and management of local, regional, and global suppliers, distributors, and markets. Attention is drawn to the role of Design Thinking, design innovation and creativity and their application in the processes of project management of design within organizations.
Programme participants are from various disciplines; industrial design, interior design, graphic design, fashion design, communication and information design, interactive media design, architecture or even fresh graduates.
Learners work in groups. Construction of teams ensures that a diverse, but supportive dialogue takes place within the group. They are encouraged to apply strategies within achievable deadlines and develop appropriate degrees of autonomy in the team with appropriate levels of expectations placed upon individuals.
Learners prepare professional, creative and written project briefs accompanied by production schedules. Building interpersonal skills, confidence and competence with oral presentation is encouraged.
The participants are provided with an integrated focus on the role of design in the creation and management of strategic and sustainable advantage. The programme imparts training in leadership, team building, strategy, finance, marketing, operations and other skills necessary to effectively lead a design department or to run a business. MBA recipients selected to lead design functions gain the design experience necessary to guide design decisions or to lead creative people.
Some examples of professionals practicing design management include design department managers, brand managers, creative directors, design directors, heads of design, design strategists, and design researchers, as well as managers and executives responsible for making decisions about how design is used in the organization.