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Design Communication - 2 Year



Courses Duration Seats Certificate Admission Criteria Campus
Design Communication 2 years 20 + 25 ARCH PG DIPLOMA

ELIGIBILITY: Graduate/Pursuing Graduation (in any Stream)
Seats: 20 Seats are for Jaipur Campus & 25 for Delhi

Course Intent

Design Communication is a process we all undertake each day of our lives. Design, as with many human patterns of communication, is an ecological process that builds on the communication process, which enables the design of the space or product, which in turn enables the ongoing redesign, and so on.

Throughout the design process there is human interaction. Designers constantly interact with clients, users, experts, teammates, and supervisors. Designers interview, explain, inform, persuade, document, and negotiate. As we communicate with others, the roles, processes, and designs of design are opened up for public dialogue, negotiation, collaboration, and redesign along with the interpretations, perceptions and suggestions of the people involved.

As most designers know, good communication- good reports and presentations - improves the quality of a design: clearly articulating goals and requirements sharpens a designer’s thinking. Similarly, design enhances communication instruction.

Designers do not just solve problems, but they communicate solutions; that is a prominent part of a designer’s work. Designers must be able to explain 'how' and 'why' for each and every solution. Solutions are designed and developed to directly benefit people. Adequately conveying what design is and educating citizens about design thinking and its value(s), is a very important task for design educators and students, especially in the context where students apply design thinking, research and collaboration to identify or reframe & solve problems.

Design communication is information processing.
Design communication is connecting languages and representation.
Design communication is the aspect of creating understanding.
Design communication enables designing and allows for progressing the design.

Whether it is the design of a communication process or the design of a new museum space by a professional, the culture of design is by definition a culture of communication. Laying the foundation for one means strengthening the foundation for both. This programme is intended to build awareness as well as the skills to effectively communicate all the parts of Design intent & achievement to all stakeholders.



Course Content

Products and services can usually be improved, and input from users and customers are vital in this process. Communication has the ability to make problems visible and audible as well as stop problems from occurring.

The most wonderfully artistic piece of work is of no use if it says the wrong thing or doesn't get your message across. It means that when we plan or design our programme, service, or media, we would need to use the right colors, costumes, music, designs, etc. to support the presentation of the message or information.

Communication between designers and other stakeholders can take the form of visual management techniques like Sketches, storyboarding, computer-assisted design models, renderings, or other representation such as physical prototypes etc. Communications need to translate information from the technical language of the expert, to the everyday language of the people. If the interpretive communication is effective, then "education" can occur about that subject.

Students learn the relationship between various types of communication: for example, how writing interview questions can help prepare them to conduct an oral interview; how drawing a sketch at a meeting can help ensure that everyone has the same mental image of the design idea being discussed; and how a written report can be transformed into a PowerPoint presentation.

Design Communication studies thus include knowledge & skills with appropriate tools. They cover information architecture, editing, typography, illustration, web design, animation, CAD, internet, multimedia, advertising, ambient media, visual identity design, performing arts, copywriting and professional verbal and written communication skills, for controlling & sharing Communication content & implementing strategies applied in the creative industries.

Using computer technologies for both design and communication gives not only advanced communication competencies, but also a sophisticated understanding of how communication is changing: how various media—including email, web, paper, telephone—interrelate; how text, graphics, and audio complement each other in communicating a message; and how visual communication is becoming increasingly important to the everyday 'reader'.
By the end of the course students gain an enhanced appreciation of the breadth of communication and its overall importance in Design Communication.
The programme prepares learners with the capacity and ability to Communicate Design, its processes, its developments, and its relevance, as well as design Communications to fulfil their purpose.

Read More…
Year 1

Design Foundation/ Typography/ Photography/ Colour/ Ideas Generation and Development in Art and Design / Contextual Referencing/ Design Method / Business Management (Internship with the Industry )/ Mass Media and its Culture/ Advertising in Contemporary Society/ Advertising Design/ Consumer Behaviour/ Advertising through Print, Radio and Television, Mobile Application, Internet, Facebook, Blogs/ Internship with the Media Industry (6 weeks).

Year 2

Brochure Design/ Poster Design of all design disciplines/ Short Film on three design disciplines/ Corporate Identity Design/ Retail Design/ Newspaper and Magazine Design/ Design Magazine Design for 1 issue/ Application in mobile, tablet/ Visual Merchandising/ Digital Media: Its wide application and Internship with the Media Industry (6 weeks)/ Media Planning and Buying Brand Building/ Advertising and Marketing Research/ Legal Environment and Advertising Ethics/ 3D Animation/ Industry interface.

Career Prospects

Design Communicators have tremendous scope for employment in the advertising industry as copywriters, communicators, film makers etc; in PR firms, Design studios, in the publishing industry, as book and magazine illustrators & writers, content developer in various design firms and so on. They can find placement in the packaging industry, work as Trend Analyst, Researchers and Curators. Prospects in design are exceptionally bright for talented professionals who have the necessary drive. There is also a lot of scope for freelancing and entrepreneurship. Course Contents - Tools for Thought

Industry Speak

Christiana Margiotti
Subject & Programme Leader - Creative Arts & Technologies and Visual Design & Communications, Perth College UHI, Scotland
We are working together on the UKIERI Institutional Capacity Building Project based on Communication & the Use of Design for the Creative Industries.This partnership will yield mutually beneficial results.


Jessica Mayberry
Founding Director, Video Volunteers
I have been working in India with a lot of young students and being here at the ARCH Academy and interacting with young designers opens new windows for discussions and ideas to be carried forward. I am positive I will be working with these young brains in future.
Note : The contents and sequence of delivery are subject to change as per industry needs.