Fashion Merchandising

Fashion Merchandising is a business that is fast-paced, exciting and attracts professionals who combine their passion for style with their know-how for business. It requires a blend of fashion sense and business expertise. Style alone won't yield a successful career in this field. Staying ahead of the fashion curve is a feat involving both art and science. Strategy and marketing know-how are an integral part of fashion merchandising.

Fashion merchandising is not just about glamorous designer outfits and supermodels. It is about all aspects of the clothing industry. In this global fashion industry, the merchandiser's role has become increasingly complex. A merchandiser should know not only the latest fashion trends but also business operations, from material sourcing, product buying, consumer behavior analysis, retail management, visual merchandising, promotion, management of suppliers and logistics, product marketing and many more.

Whether you are a merchandiser, a designer, a marketer, a retailer, or an advertiser you can walk away with critical thinking perspectives required to improve your personal value and optimize companies competitive advantage.

This program is designed to give the students competence in three areas:

• Creative Art
• Scientific Applications to Retail
• Techno commercial planning and execution

The course covers the following areas:
Store building, fixtures and equipments Store Layout Merchandise Presentation Display-windows and in - store Event displays In - store Communication, Building, Planning, Execution and writing Reports.