With the introduction of self service in retail stores in recent years and the number of changes taking place in super market merchandising methods, there has been increased emphasis on the kind of store layout, store building, fixtures and equipment, color displays, silent communication tools, window displays and finally opinion building through in- store displays. This has taken the art of retailing to higher application frames.
COURSE
This course intends to teach the students the mechanism of applying art to commercial use keeping in mind its direct impact on the bottom line of companies.
COURSE CONTENT
This program is designed to give the students competence in three
areas:
A. Creative Art
B. Scientific applications to retail
C. Techno commercial planning and execution
The course covers the following areas:
Store building, fixtures and equipments Store Layout Merchandise
Presentation Display-windows and in - store Event displays In - store
Communication, Building, Planning, Execution and writing Reports.
CAREER PROSPECTS
Students seeking employment can find themselves working for
Retailers, Super Markets, Visual Merchandisers, while students with the
entrepreneurial streak can become Event Managers or Interior Designers.
Course |
Duration | Certification | Min. Eligibility | |||
Certificate in Retail & Visual Merchandising |
6 Month | ARCH | 10+2 | |||
Visual Merchandising |
1 Month | ARCH | 10+2 | |||
