UNDERGRADUATE PROGRAMME DESIGN MANAGEMENT
|Design Management||4 years||
||AIEED + PORTFOLIO + INTERVIEW|
ELIGIBILITY: 10+1; 12th PASSED OR APPEARING; 16 YRS AND ABOVE
Traditionally, design management was seen as limited to the management of Design Projects, but in recent times more and more organizations are applying design management to improve design relevant activities and to better connect design with corporate processes. With new management concepts being defined in the ever evolving field of design management it opens doors beyond management of design to management by design and encourages a future possibility of creating what is termed as a new science of design.
Keeping future possibilities in perspective, the need is for individuals with education beyond business management, catering to the special needs of the creative industries.
Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.
On a deeper level, design management seeks to link design, innovation, technology, management and customers to provide competitive advantage across the triple bottom line: economic, social/cultural, and environmental factors. It is the art and science of empowering design to enhance collaboration and synergy between "design" and "business" to improve design effectiveness.
Design education imparts many things; however it does not typically provide training in leadership, team building, strategy, finance, marketing, operations and other skills necessary to effectively lead a design department or to run a business. Similarly, MBA recipients selected to lead design functions often lack the design experience necessary to guide design decisions or to lead creative people. The Design Management program (DM) bridges the gap between the disciplines of design and business management.
The course is intended to develop competencies in management of design based functions in the area of Management, Business, & Design as a profession, developing skills in managing traditional small businesses, design houses, entrepreneurial ventures and modern organizations whether in the traditional manufacturing or service sector.
The scope of design management ranges from the tactical management of corporate design functions and design agencies, including design operations, staff, methods and processes—to the strategic advocacy of design across the organization as a key differentiator and driver of organizational success. It includes the use of design thinking—or using design processes to solve general business problems.
The course offers an integrated course that is internationally recognised (Pearson Edexcel qualifications framework) & includes distinctive approaches to Design application and leadership by combining current Business Management theory with best Design practices.
The focus is on interdisciplinary collaboration and the integration of design thinking at all levels of strategy, planning and management. Coursework, real time inter-disciplinary projects, internships and diploma projects- to enhance students' knowledge and practice of theory, visualization, financial practices and marketing. The curriculum is designed to develop strategic management skills in six core areas of study related to design management: operations management; financial management; marketing management; organization and human resource management; management of innovation and change; and management of local, regional, and global suppliers, distributors, and markets.
Learners are provided with the knowledge and understanding of the total design to production process and how it is managed effectively.
Through the use of innovative Design process oriented Case Studies, briefs and scenarios, learners are guided towards the understanding and application of balance essential between the best that can be produced and constraints such as time, money, materials, production, delivery, logistics and technical expertise.
Applying strategies within achievable deadlines and developing appropriate degrees of autonomy in the team, learners work in groups. Group dynamics and the conduct required to encourage full participation also develops essential communication and team building skills.
The 4 year DM programme provides an education far more focused than an MBA for the special needs of leaders managing design firms or managing teams in creative industries. The courses provide participants with an integrated focus on the role of design in the creation and management of strategic and sustainable advantage.
The programme will provide a BBA degree from University of Rajasthan along with a BTEC Level 7 Extended Diploma in Strategic Management & Leadership programme. On completion of the same, a student can progress to pursue an MBA from a foreign university and completing it in 6 months.
Some examples of professionals practicing design management include design department managers, brand managers, creative directors, design directors, heads of design, design strategists, and design researchers, as well as managers and executives responsible for making decisions about how design is used in the organization.