Toll Free
1800 3070 0626

Design Management


FACULTY OF INTERNATIONAL PROGRAMME IN DESIGN, ART & MANAGEMENT

UNDERGRADUATE PROGRAMME DESIGN MANAGEMENT

Courses Duration Award Admission Criteria
Design Management 4 years
  • FOUNDATION STUDIES CERTIFICATES IN ART & DESIGN
  • BBA DEGREE from UNIVERSITY OF RAJASTHAN
  • PEARSON EDEXCEL BTEC LEVEL 7 EXTENDED DILPOMA IN STRATEGIC MANAGEMENT AND LEADERSHIP
  • ARCH DIPLOMA IN DESIGN MANAGEMENT
AIEED + PORTFOLIO + INTERVIEW

ELIGIBILITY: 10+1; 12th PASSED OR APPEARING; 16 YRS AND ABOVE

Industry Overview

Traditionally, design management was seen as limited to the management of Design Projects, but in recent times more and more organizations are applying design management to improve design relevant activities and to better connect design with corporate processes. With new management concepts being defined in the ever evolving field of design management it opens doors beyond management of design to management by design and encourages a future possibility of creating what is termed as a new science of design.

Read More [+]

Keeping future possibilities in perspective, the need is for individuals with education beyond business management, catering to the special needs of the creative industries.

Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.

On a deeper level, design management seeks to link design, innovation, technology, management and customers to provide competitive advantage across the triple bottom line: economic, social/cultural, and environmental factors. It is the art and science of empowering design to enhance collaboration and synergy between "design" and "business" to improve design effectiveness.

INTENT

Design education imparts many things; however it does not typically provide training in leadership, team building, strategy, finance, marketing, operations and other skills necessary to effectively lead a design department or to run a business. Similarly, MBA recipients selected to lead design functions often lack the design experience necessary to guide design decisions or to lead creative people. The Design Management program (DM) bridges the gap between the disciplines of design and business management.

Read More [+]

The course is intended to develop competencies in management of design based functions in the area of Management, Business, & Design as a profession, developing skills in managing traditional small businesses, design houses, entrepreneurial ventures and modern organizations whether in the traditional manufacturing or service sector.

The scope of design management ranges from the tactical management of corporate design functions and design agencies, including design operations, staff, methods and processes—to the strategic advocacy of design across the organization as a key differentiator and driver of organizational success. It includes the use of design thinking—or using design processes to solve general business problems.

CONTENT

The course offers an integrated course that is internationally recognised (Pearson Edexcel qualifications framework) & includes distinctive approaches to Design application and leadership by combining current Business Management theory with best Design practices.

Read More [+]

The focus is on interdisciplinary collaboration and the integration of design thinking at all levels of strategy, planning and management. Coursework, real time inter-disciplinary projects, internships and diploma projects- to enhance students' knowledge and practice of theory, visualization, financial practices and marketing. The curriculum is designed to develop strategic management skills in six core areas of study related to design management: operations management; financial management; marketing management; organization and human resource management; management of innovation and change; and management of local, regional, and global suppliers, distributors, and markets.

Learners are provided with the knowledge and understanding of the total design to production process and how it is managed effectively.

Through the use of innovative Design process oriented Case Studies, briefs and scenarios, learners are guided towards the understanding and application of balance essential between the best that can be produced and constraints such as time, money, materials, production, delivery, logistics and technical expertise.

Applying strategies within achievable deadlines and developing appropriate degrees of autonomy in the team, learners work in groups. Group dynamics and the conduct required to encourage full participation also develops essential communication and team building skills.

The 4 year DM programme provides an education far more focused than an MBA for the special needs of leaders managing design firms or managing teams in creative industries. The courses provide participants with an integrated focus on the role of design in the creation and management of strategic and sustainable advantage.

The programme will provide a BBA degree from University of Rajasthan along with a BTEC Level 7 Extended Diploma in Strategic Management & Leadership programme. On completion of the same, a student can progress to pursue an MBA from a foreign university and completing it in 6 months.


Year 1
STUDY PROGRAMME - FOUNDATION STUDIES IN ART & DESIGN
Fundamentals of Business Organization/ Business Communication skills/ Legal aspects of Business/ Fundamentals of Accounting/ Managerial Economics/ Fundamentals of Computer/ Principles and Practices of Management/ Entrepreneurship and Small Business Management/ Fundamentals of Co. Law/ Strategic Management/ Financial Management/ HR Management Design Fundamentals/ Fundamentals of Business/ Functional Management/ Communication Skills/ Visual Studies & Materials Exploration/ Computer Applications (Basic)

Year 2
STUDY PROGRAMME – INTRODUCTION TO SOFTWARE TECHNOLOGY & MEDIA
Advanced Principles of Business Marketing Management/ Risk & Insurance Management/ Personality Development and Human Skills/ Tourism Marketing/ Industrial Management/ Business Statistics/ Human Resource Development
Advertising and Sales Promotion/ Consumer Behavior and marketing Research/ International Business/ Project Report & Viva Voce
Developing Strategic Management & Leadership Skills/ Professional Development for Strategic Managers/ Managing Financial Planning & Techniques
Management for Design/ Creativity & Innovation/ Professional Development for Design Managers/ Introduction to CAD 2D & 3D
Design Project 1: Business Model Study of Craft Clusters/ Internship

Year 3
STUDY PROGRAMME – PROJECTS AND INTERNSHIPS
Understanding Marketing for Design/ Social & Cultural aspects of Design/ Design Research Method/ Critical & Strategic Design/ Contemporary influences in Design
Services Marketing/ Quantitative Techniques for Management/ Research Methods in Business Management/ Production and Materials
Management/ Organizational Behaviour/ Business Budgeting/ Compensation Management/ Management Information Systems/ Fundamentals of Banking/Export Marketing/Leadership Skills/ Strategic Change Management
Strategic Planning/ Creative & Innovative Management/ Developing Successful Business Teams/ Strategic Supply Chain Management & Leadership
Design Project 2: Business Model Study of NGO

Year 4
STUDY PROGRAMME – DESIGN PROJECT & FILM MAKING
Research Methods for Strategic Managers/ International Business/ Project Development & Implementation for Strategic Managers
Social Media for Design/ New Product Development/ New Design Firms/ Managing a Design Brand/ E-Commerce

In brief, at the completion of the course the student will
  • To bridge the disciplines of design and business management
  • To integrate knowledge of fundamental business activities such as research, product development, marketing, communications and production with an understanding of the essential value of creativity and its use for building strategic advantage
  • To encourage 'design thinking' among business professionals and provide a structure for understanding the integral role of design in creation and the strategic management and sustainability of competitive advantage
  • To develop distinctive approaches to design application and leadership by combining current business management theory with best design practices with a special focus on helping in the achievement of dreams and aspiration
  • Be able to plan to overcome barriers to implementation of creative and innovative management ideas in an organisation

Career Prospects

Some examples of professionals practicing design management include design department managers, brand managers, creative directors, design directors, heads of design, design strategists, and design researchers, as well as managers and executives responsible for making decisions about how design is used in the organization.

Note : The contents and sequence of delivery are subject to change as per industry needs.