Industry Overview |
As the design industry moves towards the future there is a need for professionals who are able to communicate ideas and theories effectively. The essential requirement will be for highly articulate and Design aware observers, analysts, commentators and recorders. Requirement will also be for individuals with well-grounded research abilities and strong written communication skills to achieve the desired results.
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Course Intent
This is an interdisciplinary course structured towards understanding and communicating various design connections, contexts and processes. The course emphasizes critical thinking including Description, Analysis, Interpretation and Judgment. The course aspires to identify and train creative communicators towards addressing design possibilities for the future. Students also get to learn the theory and the application of various aspects of management to the design process and its series of activities.
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Teaching Methodology
This course is project based learning with practical application to theory; Knowledge mapping- the use of, Drawing, Graphic Language, Model Making, CAD Application, and Presentation- is an integral part of the course for information access and communication. Internships are involved in the last semesters.
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Assessment Methodology
Semester end Work presentation Evaluation by a jury of industry professionals and academicians.
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Facilities
Students have access to Spacious Design Studios, LCD’s, Computer lab, Library, Dedicated Leased Line Wireless Wi-Fi Internet Connections etc.
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Portfolio
Process sheets of various stages of the project. Examples of writing and images and documentation of models etc.
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Career Prospects
Students can engage with the industry in roles of Content developer for various Design Firms, Freelance Writer, Journalists, Reporter, Researchers, Trend Analysts, Curators; Copywriter, Columnist; Author etc for Book Publishers, Newspapers, Lifestyle Magazines, Research Firms or Public Relations Firms.
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Courses |
| Post Graduate Programs |
Duration |
| Design Communication |
2 Years |
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| Under Graduate Programs |
Duration |
| Visual Communication in Art and Design/ Ideas Generation and Development in Art and Design/ Contextual and Cultural Referencing in Art and Design/ Design Method/ Design Principles/ History & Development of Graphic Design/ Principles of Communication/ Computer Fundamentals/ Typographic Skills |
Year 1
(including Foundation Modules) |
| Visual Communication in Graphic Design/ CAD Applications for Graphic Design/ Print Processes & Outputs/ Professional Practice in Art and Design/ Communication with Images in Art and Design/ Advanced Typographic Design/ Cultural Interpretation in Graphic Design/ Packaging in Graphic Design |
Year 2 |
| Lens-based Recording Techniques in Art and Design/ Project Design, Implementation and Evaluation (Industry Based)/ Critical Study in Art and Design/ Editorial Design/ Corporate Identity in Graphic Design/ Art, Design and Media Practice within the Digital Environment/ Market Trend Analysis/ Advertising Photography |
Year 3 |
| Professional Portfolio Development & Presentation/ Web Design/ Final Design Project/ Entrepreneurship Skills Development/ Industry Internship |
Year 4 |
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| Graphic Design – Full-Time Courses At A Glance |
| Course |
Duration |
Award |
| A. Under-Graduate Courses |
| 1. Graphic Design * |
4 Years |
Degree + Higher National Diploma
[HND] (UK) + ARCH Diploma |
| 2. Graphic Design |
2 Years |
ARCH Diploma |
| * With provision for Lateral Entry in Year 2, subject to qualification norms |
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 It delights me to acknowledge ARCH as one of the premier design institutions in the nation. The creative, stimulating, innovative, knowledge generating learning environment at ARCH has made the institution a favorite destination for learning design
- Anurag Singhal (Industry Expert),
Store Planner & Visual Merchandiser, Future Axiom Telecom Ltd., Gurgaon |
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