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Product Design

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FACULTY OF INTERNATIONAL PROGRAMMES IN DESIGN, ART & MANAGEMENT

UNDERGRADUATE PROGRAMME PRODUCT DESIGN

Courses Duration Seats Certificate Admission Criteria Admission Criteria
Product Design 4 Years 15
  • PEARSON EDEXCEL BTEC LEVEL 5 HND (3D DESIGN)
  • BA FROM UNIVERSITY OF RAJASTHAN
  • ARCH ADVANCE DIPLOMA IN PRODUCT DESIGN
AIEED + PORTFOLIO + INTERVIEW
Jaipur
Product Design 3 Years 25
  • PEARSON EDEXCEL BTEC LEVEL 5 HND (3D DESIGN)
  • ARCH ADVANCE DIPLOMA IN PRODUCT DESIGN
AIEED + PORTFOLIO + INTERVIEW Delhi

ELIGIBILITY: 10+1; 12th PASSED OR APPEARING; 16 YRS AND ABOVE

Industry Overview

Craft in India has been kept alive and productive despite the increasing industrialization of the country. The Craft Industry is a fine balance between the application of mechanization and hand based skills, the latter giving each produced artefact uniqueness. The industry now thrives in the export arena and designers who are articulate and aware of world tastes and trends are in great demand to understand the buyer & his needs and be able to deliver appropriate design concepts & solutions.

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In India, craft is an industry employing several thousands of workers. The product that they make is a source of endless variety. However at present, except for handloom products, craft objects have lost the role they used to play in daily life.
Craft remains a neglected area in development efforts. If craft products are not related to everyday needs, the industry may turn to manufacturing of ‘curio’ articles for home market and exports.
If crafts have to return to their old role in daily life, the craftsmen may have to update their knowledge and skills as the craftsmen in Scandinavia and Japan did. These craftsmen accepted the modern materials, tools and methods and were successful in maintaining their positions in the market.
There is an obvious need to generate new design capabilities in craftsmen. So Design as a strategy for a developing economy requires attention so that the products can be updated. The product range can also be extended to suit new needs. It is also important to offer simultaneous inputs to improve the technology used.
The skills and the decision making system learnt through several years of working with senior family members are now being replaced by formal intensive training programmes in specific trades such as carpentry, smithy, metal working etc. This training is only to learn the trade and does not bring out the creative potentials of the individual nor impart product innovation abilities. In short, it does not aim at creating craftsmen. Yet as trained manpower, they have an important role to play in maintaining and promoting product quality and product design. Design orientation in these training programmes will create a new breed of technological craftsmen in the future.

INTENT

As designers we use materials and ideas to transform environmental and human potential whether to answer unmet needs or to improve function and appearance, or to offer new ways of critically engaging with objects.
The course intends to develop core competence in the basic skills and understanding of the process and principles governing the design and manufacturing of craft-based products.

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Further, the course is intended to promote the crafts of India as uniquely placed for innovative integration into contemporary design practice. This course also envisages inputs in relation to design collections and range development in craft products to support fashion and lifestyle trends. Formats for sustainability is important for the management of any process linked with design, and this understanding is shared in the form of theory and practice.
If crafts have to return to their old role in daily life, the craftsmen may have to update their knowledge and skills as the craftsmen in Scandinavia and Japan did. These craftsmen accepted the modern materials, tools and methods and were successful in maintaining their positions in the market.

CONTENT

The course is intended to innovatively integrate Indian Crafts with contemporary design practice. The curriculum focuses on all stages and activities involved in the creation of a new product, controlling the creative process from inception to realisation – from design concept to marketing. Learners are guided to consider the utilitarian and creative principles of product design.

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They are encouraged to develop an understanding of how the attitudes of designers, craftsmen, makers and end-users influence the appearance and function of design solutions. Students are encouraged to challenge conventions and to question the roles of form, function, culture, context and concept in relation to materials, techniques and processes. To achieve personalised creative solutions and to reflect on their own distinctive approach to design, learners are guided to independently research and experiment with media, materials and practical techniques to develop an understanding of a wide range of appropriate materials, manufacturing and finishing techniques & processes, alongside the traditional methods used in craft.

Design is approached through 2D drawings, visuals, concept boards, technical drawings and 3D modeling through CAD as well as 3D work such as materials samples, maquettes, prototypes, scale models and fullsize final models. Learners also investigate ergonomics in design, form, function, aesthetics and reliability, with consideration for the needs of the end user and for the way a craft product will be marketed.

For developing understanding of historical and contemporary professional practice as a designer-maker or collaborator with craftsmen, visits are made to professional studios, craftsmen workshops, and appropriate trade fairs, selling fairs, exhibitions, galleries and shops.

Learners are helped to understand the role and responsibilities of the designer-maker- in a commercial context, including one-off and batch/ mass production and develop the ability to communicate three-dimensional ideas effectively to clients & craftsmen.
‘Live projects’ guided by real life industry briefs are brought into the classroom and implemented where possible so that learners have an understanding of the relationship between the client, designer and craftsman/ producer/ manufacturer. Links are nurtured with craft practitioners, artists and designers to deliver assignments to learners and to provide work experience and workshops/ master classes and representative mentorship from industry. Vocationally relevant and exciting assignments support the contents of the programme.

The 4th year progression is designed around building DESIGN & CONCEPTUAL CAPABILITIES with a strong focus on hands- on explorations and creative making to understand materials & processes, conceptualization using design strategy to eventually become Design Studio Entrepreneurs or professionals trained for employment in the Creative Craft Industry.


Year 1
STUDY PROGRAMME - COMMON FOUNDATION STUDIES IN ART & DESIGN See Foundation Studies in Art & Design

Year 2
STUDY PROGRAMME - INTRODUCTION TO CRAFT AND PRODUCT DESIGN
History of Indian Crafts/ Terracotta Craft (Lifestyle Products & Fashion Accessories) Fashion and Textiles Materials Understanding/ Product Design/ Fine Art Sculpture Professional Practice in Art and Design/ Research Project (Textile Product & Accessories)/ Specialist 3D Materials/ Leather Crafts (Lifestyle Products & Fashion Accessories)/ Using CAD for Crafts

Year 3
STUDY PROGRAMME - SPECIALISED PROJECTS AND IN-DEPTH RESEARCH Ceramic Design/ Project Design, Implementation and Evaluation/ Critical Study in Art and Design Using CAD for Crafts/ Specialist 3D Technology and Processes/ Light Metals in Art and Design/ Wood in Art and Design/ Glass in Art and Design/ Marketing Research & Marketing

Year 4
STUDY PROGRAMME - REAL LIFE SITUATIONS THROUGH PROJECTS & INDUSTRY EXPOSURE Furniture Design/ Professional Portfolio Development & Presentation) Final Project - Creative Product and Entrepreneurship Skills Development/ Industry Internship
In general, at the completion of the course the student will
  • Understand the principles of product design & its considerations eg concept, ergonomics, form, function, aesthetics, trends, end user, lifespan, materials, manufacturing methods, costings, level of finish, testing, sustainability etc
  • Be able to plan and design a product to meet requirements client brief, live brief, self-negotiated project, constraints, requirements, plan of work; estimates; deadlines; costs; scale eg one-off, small-scale, large-scale, volume; research; sampling
  • Be able to demonstrate skills in design development, using appropriate techniques to communicate ideas and respond to identified needs

 

  • Be able to use technology to produce models, prototypes and presentation materials
  • Understand the connections between design management and manufacturing.

Career Prospects

  • Craft Based Product Designers
  • Design Managers
  • Product Development Managers
  • Designers of Costume Jewellery, Leather Goods, Giftware, Tableware, Watches, Bags, Footwear and Handicraft
  • Sourcing Consultants
  • Visual Merchandisers
  • Toy Designers

Placements & Intrenships

  • Access Development Services
  • AKFD
  • Amrapali
  • Dileep Industries
  • Hastkala Exports
  • Vistaar Interiors
  • Ninety One Degrees
  • Mangalam Arts
  • Ratan Group
  • Code Silver
  • Jewels Emporium

Industry Speak


Ayush Kasliwal AKFD
Internationally
renowned furniture & product designer

There is a huge need for trained Lifestyle Accessory Designers willing to work with the rich and varied heritage Crafts of our country.
Note : The contents and sequence of delivery are subject to change as per industry needs.