Retail ManagementOver the last few years, retail has become one of the fastest growing sectors in the Indian economy. Organized retail is expected to grow to 8-9% of the Indian retail industry in the next 5 years and FDI (Foreign Direct Investment) in retail is one of the most talked about topics now. There is hectic activity in the sector in terms of expansion, entry of international brands and retailers as well as focus on technology, operations and processes. All these present a tremendous opportunity in this new high growth industry. country. India ranks 1st, ahead of Russia, in terms of emerging markets potential in retail and is deemed a 'Priority 1' market for international retail.

The course is structured with foundations in skill based and behavioral modules to capture the emerging needs of the industry. The class room learning would involve active role plays, activities, video presentations and guest speakers from the industry. Students also would be experiencing extensive and structured field observation/research during and after each skill modules to supplement their class learning.

Introduction to Retailing as a career and opportunities in Retail, Retail Store Operations-an overview of challenges, Retail Terminologies, Store operation processes, Cash-till Management and Cashiering, Store Display (VM)-Effective product displays, Inventory Management (SCM), Consumer Buying Behaviour, Customer Service, Sales-Prospecting Skills, Sales-Opening Skills, Discussions and Need Identification Techniques, Presentation Techniques, Objection Handling, Closing the sale, Cross-selling in retail, Up-selling in retail, Basic product knowledge Apparel/General Merchandise/Food, Loss and Shrinkage Prevention, Achieving targets, means and the joy.


S.No. Course Duration University/Arch Min.Eligibility
01. Post Graduate Program in Retail Management (PGPRM) 1 Year Arch + IRER Graduation
02. Advance Diploma in Retail Management (ADRM) 6 Months Arch + IRER Graduation
03. Certified Retail Professional Course 3 Months Arch + IRER 10 + 2