With the introduction of self service in retail stores in recent years
and the number of changes taking place in super market merchandising
methods, there has been increased emphasis on the kind of store layout,
store building, fixtures and equipment, colour displays, silent
communication tools, window displays and finally opinion building
through instore displays which has taken the art of retailing to higher
application frames.
This course intends to teach the students the mechanism of applying art
to commercial use viewing its direct impact on the bottom line of
companies.
This programme is designed to give the students competence in three area.
A. Creative Art
B. Scientific applications to retail
C. Techno commercial planning and execution.
Students looking for employment can find themselves working for
retailers. As visual merchandiser while students with the
entrpreneurial streak can become event managers or interior designers.
The course covers the following areas :
1. Store building, Fixtures and equipment’s
2. Store Layout
3. Merchandise Presentation
4. Display-Windows and In store
5. Event Displays
6. In store Communication
7. Budgeting, Planning, Execution and Reports.
Courses Offered
| S.No. | Course | Duration | University/Arch | Min.Eligibility |
| 01. | Certificate in Visual Merchandising | 2 Months | Arch | 10+2 |
