Fashion<\/a><\/strong><\/span><\/span>\u00a0is not a definable concept as it\u2019s subjective. So, how do brands tap markets that don\u2019t have defined demographic demand?<\/p>\n\u2018\u2018By envisioning the mission of the brand, taking the vision behind it into consideration\u2019\u2019 said panelist, Mr. Vishwas Shringi (Founder and CEO, Voylla Fashions Private ltd) \u2018\u2019where core values are settled, based on core competencies, the very steps I took, before building a brand like Voylla\u2019\u2019<\/p>\n
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The \u2018State of Fashion 2019\u2019 survey as issued by McKinsey observes \u201cIndia becomes a focal point for the fashion industry as its middle-class consumer base grows and its manufacturing sector strengthens. Fashion players must redouble their efforts in this highly fragmented and challenging market.\u201d<\/p>\n
The skill-set for starting up a venture was another important topic that was addressed by the forum. Mr. Vishwas Shringi advised recognition of the problem and building the solution. He encouraged progress with focus on \u2018evolution, innovation and keeping the seeker in you alive\u2019.<\/p>\n
The new age brings new challenges and new solutions to those challenges. Technology is one such instrument that has presented itself in varied ways to the fashion industry. Entreating us to, \u201cfirst identify the problem and then see how technology can be used to solve that problem<\/em>\u2019\u2019 our fellow panelist Mr. Chintan Bakshi (CEO, Startup Oasis) said that everyone, even a designer, should be aware of what technology can do and how to use it. Mr. Bakshi insisted on gaining exposure by taking up projects and internships. To which, panelist, Ms. Thenny Mejia (Founder and CEO, Fashionabc), added that one can use online courses available for each technology to maximise resources using those technologies.<\/p>\nThe Chrcha also discussed fast fashion, the bane of this digital era.<\/p>\n
Ms. Archana Surana pointed out that that one should buy less and try to create a look of ones own and cherish each and every item of clothing one has.<\/p>\n
Extending our thinking on the role of fashion in an individual\u2019s life, Mr. Bakshi rightly said, \u201cYou don\u2019t belong in a cloth, you live in cloth<\/em>.\u201d Going further, he said entrepreneurs should be able to communicate their story to their customers along with the description of the quality of their product\/ service. They should also try to explore and get to the real meaning of sustainability vis a vis the \u2018future\u2019<\/p>\nThis Chr-cha served an ideal platform to serve the entrepreneurs with knowledge from the industry maestros themselves. The forum led an insightful discussion on what makes on a changemaker<\/em> in the fashion industry.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
As the fashion industry enters the new age and embarks on fulfilling the varied demands of increasing consumers, eminent personalities shared their views at the most recent Chrcha – a networking and discussion forum, on the theme \u201cChangemakers- New Fashion Business Models\u201d. The discussion in the Chrcha examined the need for fashion brands to […]<\/p>\n","protected":false},"author":1,"featured_media":2295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244],"tags":[595,594],"class_list":["post-2293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-events","tag-chrcha","tag-heritage-stories"],"_links":{"self":[{"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/posts\/2293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/comments?post=2293"}],"version-history":[{"count":10,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/posts\/2293\/revisions"}],"predecessor-version":[{"id":2330,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/posts\/2293\/revisions\/2330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/media\/2295"}],"wp:attachment":[{"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/media?parent=2293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/categories?post=2293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/tags?post=2293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}