{"id":2526,"date":"2021-02-15T11:00:04","date_gmt":"2021-02-15T11:00:04","guid":{"rendered":"https:\/\/www.archedu.org\/blog\/?p=2526"},"modified":"2021-06-21T12:53:42","modified_gmt":"2021-06-21T12:53:42","slug":"burmandising-impact","status":"publish","type":"post","link":"https:\/\/www.archedu.org\/blog\/burmandising-impact\/","title":{"rendered":"Burmandising Impact"},"content":{"rendered":"

\u2018The Burmandising Impact\u2019 was an idiosyncratic session organized on Saturday 13th of February at<\/span><\/span><\/span>\u00a0<\/span><\/span><\/span>Arch <\/b><\/span><\/span><\/span><\/span>Co<\/b><\/span><\/span><\/span><\/span>llege of Design and <\/b><\/span><\/span><\/span><\/span>B<\/b><\/span><\/span><\/span><\/span>usiness<\/b><\/span><\/span><\/span><\/span><\/a><\/span>\u00a0<\/span><\/span><\/span>on the campus itself. The idea behind the symposium was in fact the brainchild of notable visual merchandiser and musician Anuraag S.<\/span><\/span><\/span><\/p>\n

An avid admirer of R. D. Burman\u2019s music, Anuraag bisociated the work ethic of his with the art of R. D. Burman, the simultaneous mental association of an idea or object with two fields o<\/span><\/span><\/span>rdinarily<\/span><\/span><\/span> not regarded as related. The pun is perhaps the simplest form of bisociation. Fondly known as Pancham da, RD\u2019s commercial success during his lifetime and worldwide posthumous acknowledgment inspired the \u2018then\u2019 youth of India, including a young Anuraag\u2019s embarking on a design thinking journey. After spotting a genius in RD, Anuraag kept exploring music and conceptualizing his theories along the way. If you\u2019re a master of any field, you can break the rules. Anuraag S who identifies himself as \u2018momosexual\u2019 quoted that \u2018Music is the simplest means of understanding \u2018design thinking\u2019 which is a way of life\u2019. Directing the students to prepare themselves for the upcoming challenges of the design realm, Anuraag shared amusing anecdotes of his journey as a visual merchandiser and how RD\u2019s genius roused a quirky way of looking at challenges. Appreciating the legendary music director, Anuraag S had 11 \u2018learnings\u2019 or guidelines which he formulated as a part of his cognizance of visual merchandising and fandom of vintage Bollywood music, he thoroughly explained each theory with a song, finding deeper learnings and a different perception of it, which inspired the students to think out of the box and way beyond their years.<\/span><\/span><\/span><\/p>\n

It\u2019s often said that true genius lies in simplicity. No one embodied that spirit better than Pancham Da. There were incredibly intense and complex compositions like\u00a0\u2018Chingari Koi Bhadke\u2019\u00a0from the super hit 1970 classic \u2018Amar Prem\u2019. However, there were also songs like \u2018Ek Ladki Ko Dekha Toh Aisa Laga\u2019 from the film \u20181942: A Love Story\u2019, which consists of one melody that repeats right through the song. As the legendary lyricist Javed Akhtar once said: \u201cA certain minimal quality is what you\u2019ll find only in the masters and only those artists who are totally self-confident. There is no room for desperation or fear. That\u2019s all one needs.\u201dA fundamental quality of any great composer is his\/her ability to enhance and accentuate an artist\u2019s best qualities. In the hit documentary \u2018Pancham Unmixed\u2019, singers and fellow session musicians elaborately speak of an absence of ego while making music, despite his obvious gifts. Receptive to new ideas, treating fellow artists with empathy and respect and constantly seeking inspiration from everyone around \u2013 working with Pancham was an exercise in collaborative brilliance.<\/span><\/span><\/p>\n

What puts RD above and beyond everyone else is his ability to amalgamate genres from all over the world into his music. Pancham\u2019s mastery of classical music is well known, but he also religiously <\/span><\/span><\/span>injected<\/span><\/span><\/span> elements from rock, funk, jazz, disco, afrobeat, folk and a myriad of Latin American music forms into his songs for mainstream cinema and private albums. Nowhere was this more apparent than in the 1975 Bollywood classic Sholay, where he composed and sang the immortal \u2018Mehbooba Mehbooba\u2019. From a composition standpoint, it was yet another example of innovation and discovering sounds from everyday life. In the initial rhythm segment of the song, what you\u2019re hearing is musicians blowing rhythmically into half-filled beer bottles. Subsequently, you hear the Iranian santoor, but different from its traditional tone. Finally, you get to Pancham\u2019s voice, and those distinct accentuated vocals come through. Long before the advent of autotune and other recording technology, Pancham was doing some remarkable things with the human voice. What made Pancham such an innovative producer is that he never limited vocal performances to just traditional singing. Songs like the immortal \u2018Duniya Mein Logon Ko\u2019 from the 1972 film \u2018Apna Desh\u2019 were game changers with RD\u2019s unusual voice and unique rendering. What we hear here is \u2018scat singing\u2019 (vocal improvisation with wordless vocals, nonsense syllables) straight out of vocal jazz. Pancham made scat singing fashionable for future music composers.\u00a0 In line with the anecdotes from his visual merchandising journey, Anuraag S made an epitome out of how can one learn so much from their surroundings, added a few names to the legendary musician\u2019s fan base. This lucrative session was a just conclusion to the 2-day creative \u2018design thinking\u2019 workshop taken by Anuraag S with great \u00e9clat. The students, both current and former were treated with a brunch after the end of the session. An after-party was then held for alumni and staff making it a memorable day <\/span><\/span><\/span>at the <\/span><\/span><\/span>Arch College of Design and Business<\/b><\/span><\/span><\/span><\/a><\/span><\/span>.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018The Burmandising Impact\u2019 was an idiosyncratic session organized on Saturday 13th of February at\u00a0Arch College of Design and Business\u00a0on the campus itself. The idea behind the symposium was in fact the brainchild of notable visual merchandiser and musician Anuraag S. An avid admirer of R. D. Burman\u2019s music, Anuraag bisociated the work ethic of his […]<\/p>\n","protected":false},"author":1,"featured_media":2532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[579],"tags":[634,320,580],"class_list":["post-2526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-merchandising","tag-burmandising-impact","tag-design-thinking","tag-visual-merchandising"],"_links":{"self":[{"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/posts\/2526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/comments?post=2526"}],"version-history":[{"count":4,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/posts\/2526\/revisions"}],"predecessor-version":[{"id":2550,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/posts\/2526\/revisions\/2550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/media\/2532"}],"wp:attachment":[{"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/media?parent=2526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/categories?post=2526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archedu.org\/blog\/wp-json\/wp\/v2\/tags?post=2526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}