BVA (Applied Arts)

Industry Overview

The Indian visual and applied arts market was estimated at around INR14.6 billion in 2017. Arts – visual and applied - and culture continue to be resilient in India and globally.

Growing recognition of the applied arts over the past decade, driven by the success of an array of the creative industries, creative enterprise, artists and businesses has brought fresh attention to, and has laid a strong foundations for the economics of the applied and visual arts industry and its future development.

While the industry has grown over the last few years, it holds an even greater potential in terms of its impact on the Indian economy, through its direct contributions to employment, skills development as well as supporting a number of high-value ancillary industries. Applied and visual arts are also critical for enhancing key high-value industries such as cultural tourism, and improving India’s cultural attractiveness and distinguishing its cultural identity

The applied arts industry is a rapidly growing area. According to statistics, about half of art directors were self-employed in 2014, while 15% worked in advertising or public relations. Labour statistics projected an8%increase in job opportunities in the field 2024.

Thanks to a global understanding of applied arts, the industry thrives well in the export arena and designers who are articulate and aware of world tastes and trends are in great demand to understand the buyer and their needs and be able to deliver appropriate design concepts and solutions.

Be a Design Thinker

Course Content

The programme is intended to innovatively integrate applied arts with contemporary visual applied arts and communication design practice. The curriculum focuses on all stages and activities involved in the creative process from inception to realisation – from design concept to marketing.

It is a four-year programme of study which exists in the visual arts field and includes the application of design, communication and graphics, preparing students for the application of art in converting ideas and concepts into communicable visual imagery for practical use in the applied art field.

Throughout the learning journey, students are encouraged to challenge applied arts conventions and to question the roles of applied art form, function, culture, context and concept in relation to communication, graphic elements, techniques and processes.

Learners are guided to independently research and experiment with media, materials and practical techniques to develop an understanding of a wide range of appropriate materials, techniques and processes.

Students are supported to understand the role and responsibilities of the designer in a commercial context, including one-off and batch/ mass production to develop the ability to communicate ideas effectively. Links are nurtured with practitioners, artists and designers to provide an environment representative of the industry.


Year 1 Foundation Studies In Graphic Design

First year supports students in gaining fundamental knowledge and skills in design.

Additional Stream Specific Foundation Inputs from 2nd Semester onwards.

General English, General Hindi, Environmental Study, Computer Application, Fundamentals of Visual Arts, Design in Applied Art, 3D Design, Print Making

Year 2 Intermediate Studies In Graphic Design

Second year builds upon students’ knowledge and skills in Visual Arts.

Advertising Theory, History of Indian Art, Graphic Design-I, Illustration-I, Photography and Reproduction Technique – I, Computer Graphic-I

Year 3 Specialised Projects And In-Depth Research

Third year includes ARCH curriculum which advances students’ knowledge and skills in Design for the Industry.

Advertising Art and Ideas, History of Western And Eastern Art, Graphic Design – II, Illustration – II, Photography and Reproduction Technique – II, Computer Graphics – II

Year 4 Advanced Studies Through Projects & Industry Exposure

Advertising Art Theory III, Western Modern Art, Graphic Design-III, Illustration – III, Photography and Reproduction Techniques – III, Compute Graphics– III

No. of Seats 25
Eligibility 12th (any stream)
Duration 4 year



Progression & Exchanges

  • University of Rajasthan

Career Opportunities

Advertising companies, art studios, art history, ceramics industry, clothing industry, dance studios, digital media, direction, fashion houses, manufacturers, magazines, music industry, on-line services, photography, printmaking, product design, promotion, publishing houses, sculpture, television, software companies.

Book Counselling

Learning Outcome

  • Apply knowledge in applied art and design with a capacity for analysis and synthesis in the visual language.
  • Demonstrate awareness of the applied arts design process utilising the capacity for organisation and planning.
  • Demonstrate awareness on the forefront of knowledge in the field of applied arts and design and on the emerging communication technologies
  • Grounding in basic knowledge of the applied arts and design profession.
  • Use of visual, oral and written communication
  • Communicate with experts in other fields both within as well as the applied arts.
  • Demonstrate an appreciation of diversity and multiculturalism both in cultural matters as well as in applied arts and design practise
  • Demonstrate ability to work in an international context in the applied arts.
  • Demonstrate competency in oral and written communication skills, as well as in the use of relevant applied arts problem solving and decisionmaking processes.