Core Leadership

Archana Surana

Archana Surana

Founder - Director

ARCH has been at the nucleus of innovative design-centric interactions & activities since its inception in 2000. We are a 18 year old institution now, and we take pride in our community of problem –solvers & thoughtful leaders; prolific minds who made us what we are today.

Our emphasis is not only on the quality of education but also on the development of necessary skills and the integration of entrepreneurship in our curriculum. Progressive education in Design and Art is made possible through the fusion of great ethos with the environment & contributions of a dedicated, innovative and energetic academic community.

The ARCH ecosystem provides its inhabitants with the freedom to experiment, to challenge, to debate, to think differently while creating design professionals of the future, with the awareness to contribute towards society in a meaningful way. Our students are encouraged to evaluate their own skills and predispositions and develop an action plan to supplement them. Urged to experiment, take risks and, as an important part of the learning process, accept failure if required and build anew, they graduate with confidence to embrace and overcome uncertainty and develop their ideas to shape their own future.

ARCH has MoU’s with a number of international Design institutions for exchange & progression of our students. ARCH is also a voting member of international forums that include the World Design Organization (WDO), the International Foundation of Fashion Technology Institutes (IFFTI), and CUMULUS.

Heartfelt thanks to each member of the ARCH community - our students, their parents, the faculty, staff, advisers, Well-wishers, and not the least, the employers of our alumni, all of whom, have relentlessly supported us & worked towards strengthening our vision of empowering individuals to unleash their true potential.

Benoy Thoompunkal

Benoy Thoompunkal

Director Academics, Partnership, Research & Innovation

Design is. Design was. Design will be.
Design has existed. Before existence.
As the preliminary schema. As the intent. As the pathway &
the steps. As the result.
The ongoing cycle. The continuum.
Design is the most important ingredient of,
both, animate & inanimate existence.
Design is the cause & structure for existence.
It is also the effect.
And Existence gives reason for Design to exist as an activity.
Design is.

Cause. Effect. Or just simultaneous parallels.
Understandably dependant on our extent of awareness.
The process of design starts with AWARENESS in all its forms…
peripheral, binocular, sensational…trancendental…et al.
Awareness of needs.
Awareness of connections.
Awareness of options & available choices.
Design goes on to use this awareness to explore
possibilities for creating. Answers to problems.
Answers to needs. More problems even! And more answers…..
Creating needs. And more answers ..
Always more answers and solutions.
Not necessarily appropriate. Not necessarily the best.
And we go on…

‘Innovation’ today and most of what blatantly declares itself as design today, is just clever renovation of past innovations,past solutions, repacked & re-presented, hopefully in context, with appropriate facelifting stickemons. Innovative spinning & dodging & sprinting to keep up the illusion. Justification for creating objects we don’t really need. Creations for created needs, the fuel for our hunger…. for more.

The very life of the created object is getting shorter & shorter. It is so easy to mask shoddy solutions & cover them up with sound effects, & skillful articulation; with clever distractions and sleight of hand. Get rid of them and get a NEW model before anybody notices shortcomings. Build these ‘achievements’ into the system – as planned obsolescence - planned redundancy. Worship this worthwhile activity of Creation!

The world may seem to be getting smaller in our internet addled, flying time conscious minds, but OUR EARTH is DEFINITELY NOT GETTING SMALLER! Not with the bloated new Mountain ranges we are building, the layers upon layer of decommissioned goods we add to its surface every day in land fills & dumps.

Quite simply, this world does not wish to see the seed fall;
wait to see the tree grow.
It wants instant trees.
And so we try harder to produce instant answers. Fast.
And we succeed, so easily.
An irresponsible design process has always been
conveniently faster and easier.
So we fail again. And again.
The larger picture reveals the landscape, the desolation,
the wrought ‘creation’.
And the regret. Most times it's too late.

And this, in a world where there is no dearth of Actual Needs, only a fast growing dearth of resources, with our wasteful consumption of energy & material and our irresponsible creations. In a world where we simultaneously continue to create our comfortable myths of preservation, conservation, recycling, and what not, while we are at it.

So whither innovation?
Whither creation - insightful, inspirational, useful ?
Are we even prepared to welcome ‘Divine Intercession’;
ready even to permit its wisdom; permit it to show us the entirety,
the connections and the continuities;
enabling us, in effect, to bring together the innovation,
the ‘Elegant’ solution.
The invisible whole is wisely resting and
waiting for us ‘real’ beings to join it one day!
So before we disappear entirely, let us begin to see real needs.
Let us Create some Real Solutions for Real Needs.
With awareness & intent.
Awareness. Intent. Creation.
At the least, here’s hoping for an innovative renovation
of innovation!
Join us.
Afterwards, of course, we would definitely
like to think we did it all; take out a patent;
claim the credit; make it repeatable at will!
Even so…let’s do it! Let’s start.