Jaipur - The Pink City - is known for its heritage sites, forts and palaces and crafts.

The architecture and planning of the town has come a long way since its foundation was laid by Sawai Jai Singh in 1727 AD, the erstwhile ruler of Jaipur. Ahead of its times, with regards to city planning, Jaipur was designed according to the principles of the ancient architectural science of Vastu Shastra.

Alongside the traditional heritage, Jaipur has developed an identity as a hub for industries connected with crafts, exports, jewellery, and block printing etc; Being one of the most uniquely active jewellery and textile markets of the world, Jaipur has been the cradle for initiatives such as Jaipur Bloc and Jaipur Jeweller Artisan Development projects. In 2015,Jaipur was awarded the title of ‘World Crafts City’ by the World Crafts Council (WCC). Jaipur is the only city in the world to be conferred the title for multiple crafts since the inception of the WCC in 1964. All of this co-existing with the more recent additions of the Metro, modern shopping malls, multiplexes, and institutions of learning, providing aspirationalopportunities to thousands.

Sanganer on the outskirts of Jaipur has earned the coveted GI tag (Geographical Indication) for its unique Jaipur prints, which implies no other location manufacturing block prints can label their creation as Sanganeri block prints. Jaipur’s event calendar throughout the year, is filled with numerous Art, Theatre & Heritage & start-up festivals; book reading sessions; cultural and educational events. It encourages a stimulating, thought-provoking environment for students, artists and the general public in the city. The city hosts the world’s largest literary festival every year with some of the most eminent authors, Nobel laureates et al, attending the event.

Arch Jaipur Campus