Constantly evolving, interconnected and complex, these words can be used to describe the creative industries of today. To work in such a hyper-connected world requires that the techniques used for understanding the environment, keep evolving as well.
With pedagogy and learning environment at par with institutions across the world, learners at the ARCH College of Design & Business, are encouraged to develop a realisation of how the attitudes of designers influence their creations. These attitudes are formed by the changing values of society and the cultural context within which designers work. Developing knowledge and understanding local and global issues through research and analysis helps students in identifying & using their creative thinking ability. For an all-round development, a multidisciplinary approach to imparting knowledge is essential.
Along with abilities to apply and perform to the needs of the industry and to address the fast changing trends of the professional environment, future designers will need to be equipped with skills for lifelong learning and imbibe aptitudes to adapt, to initiate, to lead and to seek opportunities at every step. Our students constitute the future generations in their chosen field, which makes it all the more important for them to use design thinking as a tool to challenge social, political and ethical conventions.
Peer learning is a two-way reciprocal learning model wherein study groups in collaborative projects, work together, to help students achieve their goals. Students learn and retain more by exemplifying their ideas to others and by participating in activities in which they can learn from their peers. They develop skills in organizing, planning, exhibiting & working collaboratively with others, giving and receiving feedback and evaluating their own learning. ARCH lays emphasis on intellectual and creative freedom, respect for other's opinion and freedom of expression, through the practice of peer interaction & learning.
Learning at the grass root level from local artisans and craftsmen (some of whom are national awardees) allows hands-on experience of local traditional techniques. Learning from the craftsmen and experts ensures that students absorb India's rich culture, community awareness and the implications of providing sustainable solutions to the local crafts sector.
The traditional knowledge shared by our craftsmen has enabled ARCH faculty members and students to showcase our heritage at international forums through research papers.
Research has shown that physical spaces and aesthetics affect our thinking, living and creativity. A conducive environment helps to stimulate creative thoughts and collaboration, leading to breakthrough innovations. The appropriate blend of space and aesthetics contribute to inspiration and creativity. A habitat that promotes creativity focuses on comfort, space, colour and lighting, hence learning spaces at ARCH provide the appropriate mix of community culture and freedom, which inspire people. Large open areas in combination with smaller, more intimate spaces for individuals or small groups coupled with appropriate daylight exposure contribute largely to the mind space required for 'Eureka' moments!
The entrepreneurial spirit is characterised by innovation, risk-taking ability, creative problem-solving skills, resourcefulness and emotional skills like empathy. The curriculum at ARCH has synchronised 'emphatic leadership with social sensitivity' to develop sensitive social change makers. ARCH faculty members are encouraged to enhance their skills and knowledge to keep the learning process continuous and upgraded. The addition of 'Business Incubation Cell' to the Jaipur campus will provide support to upcoming enterprises to develop the business model base for innovation in design and make it scalable for achieving commercial success through start-ups. The introduction of specialised courses related to 'Fashion Design & Entrepreneurship' and 'Interior Design & Entrepreneurship' is another step in this direction.
Future leaders in the design industry should possess an amalgamation of information, experience and practice. Providing the right set of tools and techniques in the form of information is the very first and basic step to ensure success. Experience in the form of visits to manufacturing units, design studios, trade fairs, seminars, festivals and exhibitions, provide constant stimulation of ideas and different perspectives.
Practice in the form of monthly assessments, in- class open houses and semester jury systems provide ample opportunities to individuals for benchmarking their performance against themselves and their peers.
The progress and development of the students is assessed through presentations and discussions at critiques, reviews during classroom activities and via semester-end jury. This involves evaluation by a jury comprising of industry experts and academicians.
The emphasis is mostly on evaluating design solutions to the given brief, exploratory approaches and effective communication. Being able to present and uphold one's viewpoint is an important asset required for success in professional life. This skill is inculcated amongst our students to help them in strengthening their individual expression. Continuous comprehensive evaluation is a regular feature at ARCH .
Classroom projects, are an important aspect of curriculum at ARCH, and integrates practice based studio activities which form the core of teaching and learning. The well assimilated interdisciplinary curriculum infuses an in-depth knowledge through research of design and the arts. This helps learners to develop skills of independent enquiry directly relevant to their vocational, academic and professional development.
A series of design projects at appropriate intervals and levels, usually guided by industry briefs and mentorship, are explored throughout the learning process. The commercial viability of the projects is understood by considering costs, the needs of end users, the environment and issues of sustainability. These projects aim to enhance decision making, problem solving and communication skills of the learners.
"ARCHIVES", the ARCH showroom for visitors, provides an all year round display of the best work of students from class & projects.
Staying ahead and updated is crucial in the creative industries and requires constant observation and upgrading of knowledge, developments and concepts. Students get opportunities to visit industrial units, trade fairs, exhibitions, museums, art galleries; attend symposiums - to grasp the latest information related to their fields and to integrate theory and practical knowledge.
Another way of enhancing the above process is through inputs from visiting practitioners from different domains of the design industry. To enable industry orientation ARCH invites industry experts and specialists to interact with students, work on industry brief projects, involving industry experts to mentor projects, supporting students for internships and job placements.
An internship is a period of work experience to give students and graduates exposure to the working environment, often within a specific industry, which relates to their field of study. It allows students, to gain valuable work experience, to understand the functioning of the industry, enhance knowledge, and develop problem-solving and decision -making skills. This helps to strengthen the relationship between industry and students. These internships provide a short-term experience to learners, of how it would be, to work in the aforesaid industry.
Students are encouraged to build connections with employers for interviews and placements. The whole process is well coordinated with the industry by the ARCH Industry Interface Cell and guided by the faculty members throughout the training.
An open house is a day when students from all departments, display their work for the entire community at the Academy. This helps in expanding their horizons to constructive feedback, through interaction with peers and teachers. Students develop their capacity for in-depth and critical analysis, for working independently, taking initiatives in applying new ideas and experimenting with new media. The open house also involves a display of students work to an internal and external jury, followed by three best presentations being displayed at the Academy.
ARCH offers Research Fellowships in fashion, textile, product, interior, accessory, jewellery and gemmology for durations varying from a month to a year. These Research Fellowships are granted for working anywhere across Rajasthan and states surrounding Delhi NCR in the domain of clothing, products, architecture, jewellery etc. Students are encouraged to consult their academic coordinator and avail of these fellowships.
The youth clubs supplement classroom learning at ARCH. The four clubs namely: Rotaract Club, Cultural Club, Creative and Entrepreneurship clubs aim at the development of socially relevant managerial skills to leadership initiatives. The club heads, President, Vice-President, Treasurer and Secretary, support and maintain the entire framework of the club and get groomed in the process.
ARCH has introduced ARCH MASTER CLASSES - Tricycle sessions. These 45 min sessions every month cover skills on Movie making, Photography, Styling and Creativity, Visual Merchandising, and Public Relations and Communication. These sessions have been designed to enhance the interactive learning experience for students.
At ARCH, students start their day with this concentrative meditation which focuses on breath. Termed as "Anapana" (i.e. awareness of respiration) this involves continuous observation of the natural flow of incoming and outgoing breath. Gradually the mind develops concentration on this natural activity and learns to exercise greater control over itself. The next step called development of "pana" (i.e. wisdom). by observing silence for some minutes.
Summer and winter courses form an integral part of any educational institution's courses since they give the visiting students as well as resident students an opportunity to interact and share ideas and open up to differences in cultures and perspectives. ARCH offers summer and winter courses for international students, presently in subjects such as Pattern Making & Garment Construction for Indian Clothing, Creative Surface Design, Weaving Technology, Block Printing, Tie & Dye surface embellishment techniques, and Contemporary Enamelling and Gemmology. These module courses are 5 to 6 weeks in duration and include technical and professional training incorporating exposure trips into the old city quarters of Jaipur and Delhi to interact, observe and learn from expert traditional craftsmen in the field.
Portfolio Courses and Prep Courses is an opportunity for young Design aspirants to start their learning journey towards Design here at ARCH while they are still at the school level. As a future career opportunity International Faculty and Partnership with foreigner Institutions for Portfolio Courses will enable students to understand the expectations of Foreign Institution for Higher Education. Master Classes by Skill Craftsmen and Designers as a day workshop or weekend courses like pottery, wood work and natural Dye and Printing are some of them to be explored.
ARCH is a well recognised and established name in the design world and has been visited by industry experts & celebrities Ritu Kumar, Anita Dongre, Bibi Russel & Sabyasachi. International experts Prof. Ian King, Prof. Annick Schramme, Prof. Gerard Moran, Prof. Pradyumna Vyas & Yiani Melas have also been our guests on the campus and have interacted with the students. Film stars Randeep Hooda, Parineeti Chopra, Anushka Sharma, Nawazuddin Siddiqui too have graced ARCH environs.
A library acts as a catalyst for the genesis of new ideas. Our library houses a one of its kind E-library to promote learning online. Designed to engage and encourage selfpaced learning and research; it offers a large collection of books, international journals, e-books, and films that are available for students and faculty. ARCH’s library follows an open access system for users with over 3500 digitised books for reference. The campus library’s collection includes more than 4000 books along with bound volumes, graduation projects, student portfolios, e-presentations, reports, subscriptions, journals, periodicals and magazines. Our collection includes books on Interior Design,Communication Design, Graphic Design, Product and Accessories, Exhibition Design, Fashion & Textiles, Art & Craft, Humanities, and Architecture.
The Library has arrangements for physical conservation of old books and resources. Journals like Indian Journal of Fibre and Textile, Asian Textile, Indian Journal of Commerce and Marketing and magazines from all over the world covering Architecture, Jewellery, Fashion, Interiors, current affairs etc. are a part of the extensive resources.
All classrooms are well equipped with sufficient audiovisual resources to aid the learning process. Theoretical lectures coupled with audio visual aids provide the stimulation required for visualisation, interpretation, and understanding concepts, with a fully Wi-fi connection.
ARCH Auditorium is adequately set up with a sound system, audio visual system and projection screen to handle large meetings, seminars, symposiums, guest lectures, and workshops throughout the year. The auditorium is also used for extra curricular activities.
The Academy has a cafeteria serving hygienic and nutritional vegetarian food and a ‘tuck shop’ offering packaged food, snacks and drinks.
The Copy Centre offers a range of services; including black-and-white and colour copying, wire/comb binding, lamination, digital printing etc.
The campus also has a well-stocked stationery shop for students enabling the convenient purchase of required material pertinent to course and activities.