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DESIGN Culture Co-Create

Design is no more a way to make things look pretty but more of a culture and a way of life, helping enormously in addressing complex design problems at different levels of society, governance, industry, education, healthcare, and more.

The Design Culture Initiative by the ARCH College of Design & Business is working towards promoting & infusing the concept of Design and Design Thinking among schools and society at large.

Vision & Mission

Vision

The vision of the Design Culture Co-Create initiative of Arch College of Design and Business is in transforming knowledge towards innovation and creativity-oriented learning which is necessary for the rapidly progressing design/make in India mission of our country, by way of nurturing design sensitized professionals of the future.

Mission

Building a better future for the individuals, state, nation and the world by nurturing design sensitivity for empathetic, innovative, competent, committed and thoughtful leaders for the future.

The objective of DCC Academy is to impart premium, quality design knowledge with sense, sensitivity and sensibility inducing within it, to inculcate design as a way of life. The courses are diverse and touch upon all aspects of life, taught by prominent designers of the country focusing on immersion in complex design challenges of the uncertain and ambiguous world of today.

With a vision to impart core values and nurture a culture of design, DCC Academy offers courses to a wide range of aspirants, imbibing values of empowerment, co-creation & evolution through the application of design thinking & practice.

DCC Academy courses are tailored for aspiring learners at all levels of professions for creativity, sensitivity, empathy and innovation. Embracing design as a culture, infusing designability as a way of life and in the profession of any domain.

The design culture co create academy offers hybrid short term courses which are immersive, experiential and effective. Currently the following subjects are being offered

System Design:

The course will help one understand the working of a system in relation to the elements and components it is made up of and how their interactions and interdependence affect the system as a whole. This approach to design along with design thinking, underlines the fact that improving the parts or elements design does not necessarily improve the performance of the system. It further introduces the concepts of subsystems, micro systems, macro systems etc and how each of these may require a specific approach to designing it.

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Sustainable Design:

Sustainable design is a relatively newer concept but becoming increasingly important in today's context. The course will help to learn more about sustainable practices both in terms of eco-friendly behavior exhibited by companies and individuals and natural/green materials and products consumed and produced by them, leaving often zero or minimal waste in the process. How one can implement it in one’s own work to make his/her work or brand stand out in cut-throat competition, will be taught through the above course, which is largely based on use cases and apt examples.

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Emotional Design:

The course offers understanding of the relationship between users and products and how its visceral, behavioral and reflective attributes matter in designing a product or system that evokes an effective and healthy relationship, overall enhancing the experiential feel. This goes a long way in developing trust and respect for the designed product.

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Upcoming Courses:
                               
  • Social Design: Social design is the application of design methodologies in order to tackle complex human issues, placing the social issues as the priority. The course will help you be mindful of the designer's role and responsibility in society, and of the use of design processes to bring about social change.
  • Social Communication: Social communication is how and why we use language to interact with other people. This course helps adults who have difficulty with social communication by supporting communication with others in various places such as at home, at school, or at work.
  • Universal Design: This course explains the design and composition of an environment so that it can be accessed, understood and used to the greatest extent possible by all people regardless of their age, size, ability or disability.
  • Creative Entrepreneurship : The course approaches entrepreneurship as primarily a creative discipline and borrows from design thinking concepts, such as observing, developing a point of view, prototyping, and constant iteration, as a means of guiding you through the process of the entrepreneurial endeavor.
  • Interaction Design: The field of interaction design is concerned with all aspects of how an interactive product should function. The course explains principles of incorporating a product's overall design from the very beginning to optimize the product functionality portion of the user experience.
  • Design for Conscious capitalism: The term conscious capitalism refers to a socially responsible economic and political philosophy. The premise behind the course is that one should learn design principles which operate ethically while they fulfill a specific function.
Who should Attend:

These Courses are tailored to enhance the skills and understanding required for professionals and designers from all disciplines, architects, interior designers, town planners, teachers and mentors from design, architecture and interior design faculties.

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The objective of DCC Academy is to impart premium, quality design knowledge with sense, sensitivity and sensibility inducing within it, to inculcate design as a way of life. The courses are diverse and touch upon all aspects of life, taught by prominent designers of the country focusing on immersion in complex design challenges of the uncertain and ambiguous world of today.

With a vision to impart core values and nurture a culture of design, DCC Academy offers courses to a wide range of aspirants, imbibing values of empowerment, co-creation & evolution through the application of design thinking & practice.

DCC Academy courses are tailored for aspiring learners at all levels of professions for creativity, sensitivity, empathy and innovation. Embracing design as a culture, infusing designability as a way of life and in the profession of any domain.

The Design Culture Innovation Centre is a platform that engages school students in creative activities to solve various design challenges based on design thinking principles to equip them with DesignAbility.

The objective of the DCIC is to give an opportunity for students to build empathetic understanding, develop techniques & innovative thinking to create a design centric approach and instill a creative confidence among students.We welcome you to collaborate with us in spreading the culture of Design among the students.

The Design Culture Innovation Centre is a platform that engages school students in creative activities to solve various design challenges based on design thinking principles to equip them with DesignAbility.

Activities under DCIC:

Social Design projects: Designing utility products/spaces/systems for societal needs.

Design Challenges: Identification of challenges both within the school and the environment.

Adoption of Projects: Simple challenges within the school towards improving quality of life, education, social impact, sustainability, waste management, speculative futures, etc.

Brainstorming sessions: Using a problem solving approach to resolve various design pain points in several areas.

Interactive Sessions: Regular film screenings, talks and interactions with design experts from different domains.

Collective Documentation: Curation and documentation of the projects through films and models for record, reference and exhibitions.

Requirements for DCIC Formation:
  1. A dedicated space for team to brainstorm, work and showcase their prototypes/ projects
  2. A teacher mentor
  3. A representative from each class
  4. Infrastructure requirement: Space where 10 to 15 persons can meet to discuss, carry out presentations, work on ideas, brainstorm, keep registers and idea records, Computer, Printer, Camera or any other equipment the school may feel necessary

Time Commitment: 2 hours per week

Young Design Ambassadors: (class 6th to 9th)

Part of the DCIC would be to appoint young design ambassadors. The aim has several rationales-

  • Instill a sense of pride
  • Encouraging students to participate
  • A sense of purpose.
  • Developing Creative thinking
  • Organize and monitor the DCIC activities
  • Help the school attain prominence in design related activities.
  • Liaison between schools and the mentor college.

The role would be rotational so as to encourage each student to put in their best efforts.

The chosen student needs to be effectively communicative, reasonably thorough in understanding design thinking, possess reasonable design skills, outgoing and proactive.

Design Culture Leaders: (Class 10th to 12th)

Design Leader’s role will be:

  • To develop a sense of design leadership and responsibility.
  • Organize and monitor the DCIC activities.
  • Overall help the school attain prominence in design related activities.
  • Help to develop critical and analytical thinking.
  • Liaison with the mentor at ARCH College.

In turn, ARCH College would issue a Letter of Recommendation and Certificate of Appreciation highlighting their `Design Ability’ and leadership qualities. This would be helpful for students to take admission in higher educational institutions in India & Abroad.

NO PARTICIPATION FEES
IMPORTANT DATES
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DesignAbility is about being curious, inquisitive, empathetic, reflexive, and sensitive towards different challenges that demand creative and effective solutions.

The intent of the DesignAbility Workshop is to sharpen the observation skills of participants and equip them to understand design challenges to arrive at creative and effective solutions. This will also equip them with the relevant employability, leadership and entrepreneurial skills. This skill is aligned with the recommendations of National Education Policy (NEP) 2020. This workshop will be helpful in building Design Thinking & Innovation among the participants.

The workshop is carefully planned under five topics which are why design, design thinking, idea generation, portfolio and careers.

In this DesignAbility Workshop, educators and students will converge to connect, share, network, collaborate and innovate. This workshop will be helpful in building Design Thinking & Innovation amongst the school leaders and students.

What does the Design Ability Programme cover:

Why Design:This would deal with the evolution of design over decades and its importance in society.

Design Thinking: Here, the training would be in empowering participants to observe things from different perspectives and sensitizing them towards being empathetic in order to understand the actual felt needs of people.

Idea Generation:In this, the delivery will be about how to think creatively by introducing several techniques that help in innovative thinking which is of prime importance in solving design problems.

Portfolio:A Portfolio reveals the designers skills, creativity as well as personality. It will include training for designing good portfolios by understanding various aspects of aesthetics such as use of colors, fonts, typography, illustrations, photography, layouts and overall feel of the document.

Careers in Design:This module discusses the various professional and career pathways in the creative world of design, be it an industry, corporate, start-ups or freelance services.

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The ARCH Design Culture Awards for Schools recognize & honour schools who are driving excellence in education through design thinking. Moreover, the awards would be for academicians who are playing an important role in taking Design Education and Design Thinking amongst the student & society as a whole.

The Design Culture CoCreate Awards is an annual inter-school competition that would be organized by ARCH, to recognize & honor schools who are driving excellence in education through design thinking.

The awards will encourage participation from schools across India, wherein best entries would be awarded. The criteria would be based on design related activities, training to students, DCIC activities, innovative teaching methods, school environment, infrastructure, etc.

Award Categories
  • Outstanding Creative School
  • Design Leadership Awards for Principals
  • Outstanding Art & Design Department
  • Innovative Teacher
Submission Criteria

Last date for Submission: 29th Feb 2024

Award Ceremony - TBA

There is no participation Fee

Awarding Criteria

The criteria are not comprehensive and may vary for each design. The criteria provide an orientation framework and basis for judging, which is complemented by each individual juror's expertise and professional background. The jury members are committed to providing a fair and unbiased evaluation of all entries. All entries are assessed anonymously and randomly for unbiased and fair judging. Scoring will be on a scale of 1 to 10

IMPORTANT DATES
SUBMIT YOUR ENTRY

It is a fun, effective and synergistic way to address real life design challenges by co-creating in teams in a quick way. It is time bound where participating groups build concepts and low resolution prototypes on a given design challenge. It's a perfect way to exhibit your creative ability in solving real life design challenges.

It is a fun, effective and synergistic way to address real life design challenges by co-creating in teams in a quick way. It is time bound where participating groups build concepts and low resolution prototypes on a given design challenge. It’s a perfect way to exhibit your creative ability in solving real life design challenges.

Categories
  • Digital Design
  • Phygital Design
  • Industrial Design
Teams:

1-3 entries from a school, with each team having maximum 3 members

Theme
  • Social Design
  • Indignenous Innovation
Challenge

From any of the themes choose a relevant Design Problem that you feel could be addressed. Write the problem statement which explains & justifies this challenge. Carry out Research which highlights these issues by use of Photographs, Pictorials and Surveys. In the next phase generate creative ideas in the form of Sketches & Concepts which can resolve this problem.

NO PARTICIPATION FEES
IMPORTANT DATES
SUBMIT YOUR ENTRY

The process of design or natural evolution brings about reforms and transformations in many aspects of life such as lifestyle, habits, culture, environment, education, behaviour, health, society, communication, transportation, professional practice, sports, social events, and many other areas that you can think of.

With this in mind, school students can explore their stories of Form, reform, Transform that you may have observed and experienced and which may have shaped our culture, thoughts, beliefs and also to some extent also us! Narrate your version of the story by way of reels, photographs and illustrations related to this, which has touched and inspired you.

WHAT YOU NEED TO DO?

Dig deep through our stories of form, reform & transform that have shaped our culture, thoughts, beliefs and US! It's time to narrate your version of the story which has Touched, Moved and Inspired You, or the effect it has on people around you.

AIM

Interesting story telling using the prescribed media and relating to the theme.

THEME

Indigenous Stories

FORMATS:
  1. Reel (Video) (upto 1 minute)

    Visually record the world of your imagination for our future through a smart phone or a camera-video Full HD 1920p or 720p about 40-60 seconds video which expresses a story about transformation. You can use any app to create videos, animations etc. Video Format: Mp4, MOV, AVI

  2. Photographs (upto 4)

    Photos that weave an indigenous (Folk) story. The picture format will be JPG RAW.

  3. Installations (upto 2)

    Students are invited to submit an exhibit/installation that is two or three-dimensional, 2ft-5ft in Size, using Indian Craft Techniques. 200 words concept note or description along with the best 3 Photos of the Exhibit/Installation depicting the Design.

NO PARTICIPATION FEES
IMPORTANT DATES
SUBMIT YOUR ENTRY

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Please click on the button below to download the PDF version of the brochure.

TERMS FOR ENTRY:

Thank You for considering to participate in the Pink City Design Confluence competitions. While participation is free, it is important that you read the following rules of the entry carefully and accept them before enrolling for the set categories.

  1. ARCH will have the authority and right to the application of all submitted entries. By entering this competition, you are agreeing that the entry can further be reproduced or can be used in its original form by the organizers (ARCH). These can be used for documentation, research proceedings, publications, blogs, posters, merchandise and audio-visual communications etc.

  2. Entrants agree that all submissions selected for the call for contributions, exhibition and competitions along with the name of the creator, can be published on the ARCH website and its publications. Design story entries on the Design Communication portal, and can also be used for social media, PR & Marketing by the organizer.

  3. If series contributors (you) wish to include references to active commercial Brands within their entries, such reference must be made in a way relevant to the core purpose of the theme in coherence to their entries.

  4. Shortlisted entries for Design Story Competition would be uploaded on the Facebook page.

  5. The entry getting maximum Likes and Shares on the Facebook page will win the Viewer's Choice Award. You can share the link with your Friends/ Family to ask for votes.

  6. All Submissions will be judged by various committees of independent judges throughout competitions. The committee's discretion will be final. Correspondence regarding the same will not be entered into.

  7. Please note that winners, mentions exhibitors and awards will be informed of the results by email once a decision has been made by the judges. For this purpose, please ensure you can receive emails from our account competition@archedu.org

  8. ARCH has a strict policy of avoiding references to any political, religious or sexual topic. In addition, ARCH does not support controversies, or illegal acts and plagiarism. Nor does it favour any one religion or caste/ethnicity over others.

  9. Please read the terms and conditions of entry carefully. You have to agree to them before you can submit your participation for the Design Culture 2022 series.