27-28 January 2022, Jaipur


Throughout its evolution, both Design and Technology together have transformed many aspects of our lives and offered unprecedented opportunities to humanity, influencing the way we live and survive.

The meaning and importance of Design has evolved in a remarkable way over time. Design is no more a way to make things look pretty but offering creative solutions to the myriad challenges facing the world today. It is of prime importance in the current scenario that knowledge (design) is innovatively applied to benefit, nurture, and support all life and the environment at large, in ways that can be easily accepted and adapted by people in day to day living. Design becomes more of a culture and a way of life, helping enormously in addressing complex design problems at different levels of society, governance, industry, education, healthcare, and more. Education system has the opportunity to exploit the potential benefits of the Design-Technology collaboration to enhance the quality and relevance of learning throughout life to face and solve challenges imposed by the global pandemic that we are going through. To this effect, the already formed learning process should be reformed and transformed towards the needs of survival and sustainable development of new world economies.

For this, the Design Culture Leadership at the ARCH College is working towards propagating the concepts of design thinking and application by familiarizing our youth in schools & colleges with design methods and imparting design skills, enabling them to become design leaders, creators and innovators.

The Confluence seeks to create an interface between education and industry sectors to debate on how Design- Technology education can be leveraged to support the emerging economies of the new world. The Confluence outputs will include a high-level statement and proposal to policy makers with recommendations about how to harness the power of Design to address current educational challenges, ensuring quality education and lifelong opportunities for all in the new world scenario.

This Design Culture Dialogue Series is a step towards bringing thought leaders and leading practitioners towards fostering Design Culture among the aspirants of the creative and innovation domain for a better future in this presently vulnerable, uncertain, complex and ambiguous world.

Social Design In the Digital Era Management & Governance Industrial
Infrastructures for 2050 Innovation in Products for the VUCA World Core Business Medical
Gender Innovation Experiential & Interaction Design Reverse Mentoring Lifestyle




Event Registrations will open on 1st Oct'2021



We invite abstracts on the broad theme of Form, Reform, Transform and sub themes of Creativity, Society, Harmonious Liveability and Design Leadership. Contributions are invited from people in creative domains, industry, education, scholars and students. Don’t miss this exciting opportunity to express your thoughts and ideas for a better tomorrow!


CALL FOR CONTRIBUTIONS from Design thinkers, Design Practitioners, Media, Industry, Researchers, Educators, Professionals, Architects, Engineers, Scientists, Artists, Social Engineers, Habitat Planners, Scholars & Students

(Full Papers & Short Papers)
  • All the abstracts must have a title and a word count of about 500 words, written in English (on A4 Page)
  • Provide 5-7 keywords that closely reflect the content of the abstract
  • Please indicate the themes and sub-themes in the subject.
  • Refer to the conference theme/sub-themes, and include the background purpose, methods and conclusions.
  • All submissions will be peer reviewed and will be notified on acceptance
  • Please include all contact information (Name of the author, affiliation, email address, phone number).
  • In Case of multiple authors, please indicate the corresponding authors.
  • If you are a Master's or Doctorate student, please indicate this.

Full papers are expected to report on complete studies or major theoretical findings, whereas short papers are suggested for reporting on work-in-progress research, new methodological approaches, or completed research.

Full papers should be 4000-6000 words (excluding abstract and references) and Short papers 2000-2500 words (excluding abstract and references).

Note: The papers must be the original works of the authors.

  • The abstract, upto 300 words long, must have a title derived from the sub-themes and should be written in English and submitted in a Microsoft Word File format only and should be accompanied by detailed sketches and rendered illustrations of the proposed Poster/ Installation.
  • Provide 5-7 keywords that closely reflect the content of the theme.
  • Please indicate the sub-theme and category it falls under in the subject.
  • The planned material to be used in the installation should be specified.
  • The installation should not exceed 50 cubic feet (approx. 1.5 cubic meters) in volume & 10 kgs in weight.
  • Installations should be easily transportable and preference will be given to modular construction of the same. Erection of the installation will be done by the participant. For participants who are unable to travel, a fully understandable assembly instruction should be provided. In such a case the responsibility of the safety of the installation will be entirely that of the participant. (In case the event will be only online then a 5-7 minute video of the installation along with 5-7 high resolution photographs describing the installation along with written text in a few words.)
  • Participants, individually or in partnership, should be over 18 years old, and may be practitioners or students.
  • Include all the contact information (Name of the designer, affiliation, email address, phone number).
  • Participants will be responsible for the expenses for their transportation and travel.

Design and innovation during it’s entire evolution, have together Form, Reformed & Transformed many aspects of our lives. We invite students and professionals to participate on the sub themes of Creativity, Society, Harmonious Liveability and Design Leadership. The three categories of participation are Digital Design, Phygital Design and Industrial Design.

  • Digital Design
  • Physical Design
  • Industrial Design
Submission Criteria

Any design project that represents the theme Form, Reform, Transform within the given categories and has commenced from January 2020 until today will be valid. The submission should be in the form of detailed conceptual drawings, illustrations, 3d modelling high resolution photographs. The total document should not exceed 10 pages. Selected entries from this, will be asked to make working prototypes of their designs for the final jury.

Awarding Criteria

The criteria are not comprehensive and may vary for each design. The criteria provide an orientation framework and basis for judging, which is complemented by each individual juror's expertise and professional background. The jury members are committed to providing a fair and unbiased evaluation of all entries. Following are the judging criteria:

  • Innovation
  • Aesthetics
  • Functionality
  • Ergonomics
  • Durability
  • Impact
  • Utility
  • Feasibility
  • Sustainability
  • Emotional value
All entries are assessed anonymously and randomly for unbiased and fair judging. Scoring will be on a scale of 1 to 10

Who should participate?

Students & Professionals

Winners Benefits

All three categories will have five shortlisted finalists. From this, one will be awarded the first prize and the rest four will be awarded certificates of participation, social media coverage and publications and a pass for the Pink City Design Confluence.

1st Position (All 3 Categories)
  • Design Culture Award '22 Trophy
  • Cash prize of INR 50,000 (Fifty thousand rupees only)
  • Social Media Coverage and Publications
  • Two Passes for The Pink City Design Confluence 2022 on 27- 28 Jan’22, Jaipur, Rajasthan
Submission Requirements:
Dimensions Format Notes
Main Image* 3600 x 3600 pixels JPEG High-Resolution clear shot or rendering, showing the work in a preferably white background
Optional Image #1 1800 x 1800 pixels JPEG A Shot or rendering of the work with a composition of several products, showing color or conguration options
Optional Image #2 1800 x 1800 pixels JPEG A Shot or rendering showing a detailed view of the product or focusing on a unique feature, explosion, layered or sectional views if required
Optional Image #3 1800 x 1800 pixels JPEG Showing the work in a setting where the design is utilized (such as a garden, park, house etc)
Optional Image #4 1800 x 1800 pixels JPEG An action shot, where a user interacts with the design in the designated site where the product would be used
Documentation Max. 20 x A4 Pages PDF Explaining technical aspects, blue prints, details, commercial presentation or other notes about the design
Video File Max. 10 MB. 45 Sec. AVI 3D Rotation View, Conceptual Video, Short Feature or Advertisement of the Product

Dig deep through our stories of form, reform & transform that have shaped our culture, thoughts, beliefs and US! It's time to narrate your version of the story which has touched, moved or inspired you, or the effect it has on people around you.


Dig deep through our stories of form, reform & transform that have shaped our culture, thoughts, beliefs and US! It's time to narrate your version of the story which has Touched, Moved and Inspired You, or the effect it has on people around you.


Interesting story telling using the prescribed media and relating to the Theme & Sub Themes. The story may relate to observations of way of life (rural & urban), habits, culture, environment, education, behaviour, health & healthcare, society, communication, transportation, professional practice, sports, social events etc.


Form. Reform. Transform.

Social Design In the Digital Era Management & Governance Industrial
Infrastructures for 2050 Innovation in Products for the VUCA World Core Business Medical
Gender Innovation Experiential & Interaction Design Reverse Mentoring Lifestyle

Two categories in each segment
Category A : Students
Category B : Professionals

  1. Reel (Video) (upto 1 minute)

    Visually record the world of your imagination for our future through a smart phone or a camera-video Full HD 1920p or 720p pictures. You can use any app to create videos, animations etc. Video Format: Mp4, MOV, AVI

  2. Illustrations (300dpi - format-JPEG/PNG)

    Expressing through multimedia and different printmaking techniques to communicate your narrative on unlocking the forms, reform and transforms of the future Picture Format: PDF, High res. JPEG, Canvas Age Group: Students & Professionals

  3. Photography (1-3 pictures, min 8 Megapixels)

    Capture the transformations for our future through a smart phone or a camera (Min 8 megapixel photo). Editing is not open in this segment, we want to see the reality that you observed. Picture Format: JPEG, RAW Age Group: Students & Professionals


A panel will judge submissions and selected students/professional work will be curated and exhibited as part of the Design Culture Dialogue Series 2022 Exhibition/Installations. Glimpse of the chosen work shall also be available at

Awarding Criteria
  • Originality of the story
  • Technical precision of the media used
  • Media Aesthetics & Composition
  • Creativity in Expression
  • Effectiveness of the message
  • How well it communicates the thought
  • How well it expresses the emotions of the story
  • How well is the entry in line with the theme
Please Note:
  • One person can upload only ONE ENTRY (1-3 pictures, min 8 Megapixels)
  • Story must be YOURS. You should have the original with you, failing which, your submission may be disqualified.
The criteria are based on:
  • Originality
  • Perspective (point of view)
  • Clear explanation of your entry (max. 30 words)


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Please click on the button below to download the PDF version of the brochure.


Thank You for considering to participate in the Pink City Design Confluence competitions. While participation is free, it is important that you read the following rules of the entry carefully and accept them before enrolling for the set categories.

  1. ARCH will have the authority and right to the application of all submitted entries. By entering this competition, you are agreeing that the entry can further be reproduced or can be used in its original form by the organizers (ARCH). These can be used for documentation, research proceedings, publications, blogs, posters, merchandise and audio-visual communications etc.

  2. Entrants agree that all submissions selected for the call for contributions, exhibition and competitions along with the name of the creator, can be published on the ARCH website and its publications. Design story entries on the Design Communication portal, and can also be used for social media, PR & Marketing by the organizer.

  3. If series contributors (you) wish to include references to active commercial Brands within their entries, such reference must be made in a way relevant to the core purpose of the theme in coherence to their entries.

  4. Shortlisted entries for Design Story Competition would be uploaded on the Facebook page.

  5. The entry getting maximum Likes and Shares on the Facebook page will win the Viewer's Choice Award. You can share the link with your Friends/ Family to ask for votes.

  6. All Submissions will be judged by various committees of independent judges throughout competitions. The committee's discretion will be final. Correspondence regarding the same will not be entered into.

  7. Please note that winners, mentions exhibitors and awards will be informed of the results by email once a decision has been made by the judges. For this purpose, please ensure you can receive emails from our account

  8. ARCH has a strict policy of avoiding references to any political, religious or sexual topic. In addition, ARCH does not support controversies, or illegal acts and plagiarism. Nor does it favour any one religion or caste/ethnicity over others.

  9. Please read the terms and conditions of entry carefully. You have to agree to them before you can submit your participation for the Design Culture 2022 series.