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DESIGN Culture

The Design Culture initiative by the ARCH College is working towards, infusing the concept of Design and Design Thinking among school students during their receptive and formative years and thereby igniting their creative potential towards problem solving.

Design Culture encompasses the three core attributes namely, Design Sense, Design Sensitivity & Design Sensibility, leading to an inherent ability to Design. We call this, DesignAbility. This forms a prime characteristic of design culture. The DesignAbility program of ARCH is tailored to enhance the creative and innovative ability of both the learners and mentors through various tasks, activities, case studies and presentations.

Vision & Mission

Vision

The vision of the Design Culture initiative of Arch College of Design and Business is in transforming basic school knowledge towards innovation and creativity oriented learning which is necessary for the rapidly progressing design/make in India mission of our country, by way of nurturing design sensitised professionals of the future.

Mission

Building a better future for the individuals, state, nation and the world by nurturing design sensitivity for empathetic, innovative, competent, committed and thoughtful leaders for the future.

The Design Ability Programme

The intent of the DesignAbility Programme is to sharpen the observation skills of participants to understand Design challenges, immerse in creative thinking, imagination and logical thinking for problem solving.

This would help in cultivating the ability to connect knowledge with innovation and implementing Design fundamentals within the school and outside.

For this to happen effectively, we propose Design Culture Innovation Centers (DCIC) in the School where Design Ideas are incubated under the guidance of mentors. This program will help identify teachers showing enthusiasm, passion & innovative leadership. More about the DCIC in the coming pages.

What does the Design Ability Programme cover:

Why Design: This would deal with the evolution of design over decades and its importance in society.

Design Thinking: Here, the training would be in empowering participants to observe things from different perspectives and sensitizing them towards being empathetic in order to understand the actual felt needs of people.

Idea Generation: In this, the delivery will be about how to think creatively by introducing several techniques that help in innovative thinking which is of prime importance in solving design problems.

Portfolio: A Portfolio reveals the designers skills, creativity as well as personality. It will include training for designing good portfolios by understanding various aspects of aesthetics such as use of colours, fonts, typography, illustrations, photography, layouts and overall feel of the document.

Careers in Design: This module discusses the various professional and career pathways in the creative world of design, be it an industry, corporate, start-ups or freelance services.

The ARCH Design Culture Awards for Schools recognize & honour schools who are driving excellence in education through design thinking. Moreover, the awards would be for academicians who are playing an important role in taking Design Education and Design Thinking amongst the student & society as a whole.

Award Categories
  • Outstanding Creative School
  • Design Leadership Awards for Principals
  • Outstanding Art & Design Department
  • Innovative Teacher
Submission Criteria

The Design Culture Innovation Centre is a club/incubation centre that engages students in creative activities to solve various design challenges based on design thinking principles.

ARCH would play its role as a catalyst to encourage the activities to further progress the collective.

ARCH students would spearhead this under the mentorship of the ARCH faculty. Overall, this activity would encourage creative and critical thinking and understanding how complex design challenges can be addressed with a strong sense of teamwork.

Proposed Activities for DCIC:

Social Design projects: Designing utility products/spaces/systems for societal needs.

Design Challenges: Identification of challenges both within the school and the environment.

Adoption of Projects: Simple challenges within the school towards improving quality of life, education, social impact, sustainability, waste management, speculative futures, etc.

Brainstorming sessions: Using a problem solving approach to resolve various design pain points in several areas.

Interactive Sessions: Regular film screenings, talks and interactions with design experts from different domains.

Collective Documentation: Curation and documentation of the projects through films and models for record, reference and exhibitions.

Interschool Design Award Competitions: Innovation centre will showcase projects from various schools experiential sessions, execution of seminars, symposia and workshops.

Requirements for DCIC Formation:
  1. A dedicated space for team to brainstorm, work and showcase their prototypes/ projects
  2. A teacher mentor
  3. A representative from each class
  4. Infrastructure requirement: Space where 10 to 15 persons can meet to discuss, carry out presentations, work on ideas, brainstorm, keep registers and idea records, Computer, Printer, Camera or any other equipment the school may feel necessary

Time Commitment: 2 hours per week

Young Design Ambassadors: (class 6 to 9)

Part of the DCIC would be to appoint young design ambassadors. The aim has several rationales-

  • Instill a sense of pride
  • Encouraging students to participate
  • A sense of purpose.
  • Developing Creative thinking
  • Organize and monitor the DCIC activities
  • Help the school attain prominence in design related activities.
  • Liaison between schools and the mentor college.

The role would be rotational so as to encourage each student to put in their best efforts.

The chosen student needs to be effectively communicative, reasonably thorough in understanding design thinking, possess reasonable design skills, outgoing and proactive.

Design Culture Leaders: Class 10-12

Design Leader’s role will be:

  • To develop a sense of design leadership and responsibility.
  • Organize and monitor the DCIC activities.
  • Overall help the school attain prominence in design related activities.
  • Help to develop critical and analytical thinking.
  • Liaison with the mentor at ARCH College.

In turn, ARCH College would issue a Letter of Recommendation and Certificate of Appreciation highlighting their `Design Ability’ and leadership qualities. This would be helpful for students to take admission in higher educational institutions in India & Abroad.

Designability workshop for Students:

These workshops would be aimed at recommended classes by the school authorities. It can be class 9 onwards. Or even more junior classes, much depending on the time and space availability from their ongoing curriculum.

The contents of these workshops would be quite similar to the five subjects but with content that suits the class the best.

NO PARTICIPATION FEES
IMPORTANT DATES
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The ARCH Design Culture Awards for Schools recognize & honour schools who are driving excellence in education through design thinking. Moreover, the awards would be for academicians who are playing an important role in taking Design Education and Design Thinking amongst the student & society as a whole.

Award Categories
  • Outstanding Creative School
  • Design Leadership Awards for Principals
  • Outstanding Art & Design Department
  • Innovative Teacher
Submission Criteria

There is no participation Fee

Last date for Submission: 15th November 2022

Awarding Criteria

The criteria are not comprehensive and may vary for each design. The criteria provide an orientation framework and basis for judging, which is complemented by each individual juror's expertise and professional background. The jury members are committed to providing a fair and unbiased evaluation of all entries. All entries are assessed anonymously and randomly for unbiased and fair judging. Scoring will be on a scale of 1 to 10

IMPORTANT DATES
SUBMIT YOUR ENTRY

It is a fun, effective and synergistic way to address real life design challenges by co-creating in teams in a quick way. It is time bound where participating groups build concepts and low resolution prototypes on a given design challenge. It's a perfect way to exhibit your creative ability in solving real life design challenges.

It is a fun, effective and synergistic way to address real life design challenges by co-creating in teams in a quick way. It is time bound where participating groups build concepts and low resolution prototypes on a given design challenge. It’s a perfect way to exhibit your creative ability in solving real life design challenges.

Categories
  • Digital Design
  • Phygital Design
  • Industrial Design
Teams:

1-3 entries from a school, with each team having maximum 3 members

Theme
  • Social Design
  • Gender Innovation
  • Experiential Design
Challenge

From any of the themes choose a relevant Design Problem that you feel could be addressed. Write the problem statement which explains & justifies this challenge. Carry out Research which highlights these issues by use of Photographs, Pictorials and Surveys. In the next phase generate creative ideas in the form of Sketches & Concepts which can resolve this problem.

NO PARTICIPATION FEES
IMPORTANT DATES
SUBMIT YOUR ENTRY

The process of design or natural evolution brings about reforms and transformations in many aspects of life such as lifestyle, habits, culture, environment, education, behaviour, health, society, communication, transportation, professional practice, sports, social events, and many other areas that you can think of.

With this in mind, school students can explore their stories of Form, reform, Transform that you may have observed and experienced and which may have shaped our culture, thoughts, beliefs and also to some extent also us! Narrate your version of the story by way of reels, photographs and illustrations related to this, which has touched and inspired you.

WHAT YOU NEED TO DO?

Dig deep through our stories of form, reform & transform that have shaped our culture, thoughts, beliefs and US! It's time to narrate your version of the story which has Touched, Moved and Inspired You, or the effect it has on people around you.

AIM

Interesting story telling using the prescribed media and relating to the theme.

THEME

Form. Reform. Transform.

FORMATS:
  1. Reel (Video) (upto 1 minute)

    Visually record the world of your imagination for our future through a smart phone or a camera-video Full HD 1920p or 720p about 40-60 seconds video which expresses a story about transformation. You can use any app to create videos, animations etc. Video Format: Mp4, MOV, AVI

  2. Illustrations (upto 2)

    Expressing through multimedia and different printmaking techniques to communicate your narrative on unlocking the forms, reform and transforms of the future. Picture Format: PDF, High res. JPEG, Canvas.

  3. Photographs (upto 4)

    Photos that weave a story about transformation. Picture Format: JPG, RAW

NO PARTICIPATION FEES
IMPORTANT DATES
SUBMIT YOUR ENTRY

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Please click on the button below to download the PDF version of the brochure.

TERMS FOR ENTRY:

Thank You for considering to participate in the Pink City Design Confluence competitions. While participation is free, it is important that you read the following rules of the entry carefully and accept them before enrolling for the set categories.

  1. ARCH will have the authority and right to the application of all submitted entries. By entering this competition, you are agreeing that the entry can further be reproduced or can be used in its original form by the organizers (ARCH). These can be used for documentation, research proceedings, publications, blogs, posters, merchandise and audio-visual communications etc.

  2. Entrants agree that all submissions selected for the call for contributions, exhibition and competitions along with the name of the creator, can be published on the ARCH website and its publications. Design story entries on the Design Communication portal, and can also be used for social media, PR & Marketing by the organizer.

  3. If series contributors (you) wish to include references to active commercial Brands within their entries, such reference must be made in a way relevant to the core purpose of the theme in coherence to their entries.

  4. Shortlisted entries for Design Story Competition would be uploaded on the Facebook page.

  5. The entry getting maximum Likes and Shares on the Facebook page will win the Viewer's Choice Award. You can share the link with your Friends/ Family to ask for votes.

  6. All Submissions will be judged by various committees of independent judges throughout competitions. The committee's discretion will be final. Correspondence regarding the same will not be entered into.

  7. Please note that winners, mentions exhibitors and awards will be informed of the results by email once a decision has been made by the judges. For this purpose, please ensure you can receive emails from our account competition@archedu.org

  8. ARCH has a strict policy of avoiding references to any political, religious or sexual topic. In addition, ARCH does not support controversies, or illegal acts and plagiarism. Nor does it favour any one religion or caste/ethnicity over others.

  9. Please read the terms and conditions of entry carefully. You have to agree to them before you can submit your participation for the Design Culture 2022 series.