ARCH recently hosted an insightful masterclass at the Jaipur campus on Personal Branding, led by Tanvi Sharma, Founder of Working Tables India, a digital marketing company. The session went beyond the idea of simply posting on social media and focused on how and why creative professionals should present their work online. Interactive activities, relatable examples, […]
In today’s highly connected world, design is no longer limited by borders, cultures, or geography. A designer sitting in Jaipur can create for a brand in Paris, collaborate with a team in Tokyo, or pitch to a client in New York. This global shift has transformed design education—making international exposure not just an advantage, but […]
Design is entering a new phase where creativity blends with intelligent technology. Artificial Intelligence is no longer limited to tech companies—it is now part of how garments are made, how rooms are planned, and how products are developed. Today, nearly 70% of global design-led companies report using AI tools in some part of their creative […]
Every designer begins with enthusiasm, ideas, and a desire to create something new. But what truly builds skill is consistent practice, and that practice doesn’t always require starting from scratch. One of the most powerful yet underrated methods to improve as a design student is redesigning existing work. Redesigning helps you understand the “why” behind […]
Design projects move fast, ideas evolve, deadlines tighten, and revisions pile up before anyone realises it. In the creative rush, hours often slip away unnoticed. It’s rarely the big errors that cause the most delay; more often, it’s the small habits that quietly drain focus and slow progress. Time is one of the most valuable […]
In today’s creative world, a degree alone no longer guarantees recognition. Every year, hundreds of design graduates step into the same industry, equipped with similar tools and skills. What separates those who get noticed from those who blend into the crowd is how well they’ve built their brand identity, even before graduating. Building a brand […]
At sunrise, Jaipur’s terracotta facades come alive in soft light, revealing a city that’s not only beautiful but brilliantly designed. Conceived in 1727 by Maharaja Sawai Jai Singh II and brought to life by architect Vidyadhar Bhattacharya, Jaipur stands as one of India’s earliest planned cities, a living testament to how thoughtful urban planning can […]
Festivals in India are vibrant celebrations of culture, tradition, and style. Every year, fashion evolves to reflect contemporary tastes while honoring heritage. With the festivities wrapped up, 2025’s season of celebration leaves us with fresh lessons in color, craft, and creativity. This year, India’s festival fashion scene stood at a unique intersection where tradition met […]
In today’s digital age, social media isn’t just for selfies or memes—it’s a powerful tool for design students to showcase their creativity, connect with industry professionals, and discover opportunities. Platforms like Instagram, Behance, and Dribbble help you display your visual work, but LinkedIn stands out as the professional hub where recruiters, mentors, and collaborators actively […]
Diwali isn’t just India’s biggest festival; it’s the Super Bowl of Indian advertising. With spending estimated to reach 1.85 trillion rupees ($22 billion) and 34% of urbanites planning to spend more this year, brands go all-in with campaigns that blend emotion, innovation, and cultural insight. In this blog, we’re breaking down the winning festive campaigns […]