Graphic Industry Overview & Scope

The Indian visual and applied arts market was estimated at around INR14.6 billion in 2017. Growing recognition of the applied arts over the past decade, driven by the success of an array of the creative industries, creative enterprise, artists and businesses has brought fresh attention to, and laid strong foundations for the economics of the applied and visual arts industry and its future development.

While the industry has grown over the last few years, it holds an even greater potential in terms of its impact on the Indian economy, through its direct contributions to employment, skills development as well as supporting a number of high-value ancillary industries. Applied and visual arts are also critical for enhancing key high-value industries such as cultural tourism, and improving India’s cultural attractiveness and distinguishing its cultural identity. Thanks to a global understanding of applied arts, the industry thrives well in the export arena and designers who are articulate and aware of world tastes and trends are in great demand to understand the buyer and their needs and be able to deliver appropriate design concepts and solutions.

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Sectoral Highlights

  • Graphic design is the process of visual communication which combines words, images and ideas to present the information to the audience. A graphic designer is a specialist in solving the problems associated with visual communication.
  • The potential of graphic design covers areas ranging from social communication to corporate communication and branding.
  • Some of the multi-dimensional aspects of graphic design cover typography and type design, photography, illustration, graphic interface design, packaging, print design, corporate identity, branding and information and communication systems like signage.
  • Communication across industries is changing rapidly. Creating a personal and visual vocabulary through form, proportion, image and word has become an integral part of communication.
  • According to our survey, Delhi leads in terms of having maximum number of firms offering graphic design services followed by Bangalore and Pune.
  • From our survey, out of the total number of designers working in the country, this discipline accounts for 1.72%.

Affiliations & Authorizations:

  • University of Rajasthan

    University of Rajasthan

  • Pearson BTEC

    Pearson BTEC

  • Rajasthan ILD Skills University

    Rajasthan ILD Skills University

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