Communication Industry Overview & Scope

Demand for advertising and marketing services comes mostly from industries that sell consumer products, entertainment, financial services, technology, and telecommunications. Companies in this business create advertising campaigns, implement public relations campaigns and engage in media buying, among other advertising services such as development of corporate identity/branding, advertising, print production, and web design. Graphic designers create logos, posters, newsletters, brochures, signs, and other forms of visual communication. Correspondingly photographs, visual images whether an icon on a smartphone screen or an illustration are visual methods that have ability to communicate information, intention or ideas within the field of ‘communications’ and find a valued place in the communication industry.

Overall the visual communication- graphic and digital design industry in India, is slated to grow as high-quality graphic design services will become increasingly integral for companies seeking to develop brand awareness. On the other hand, the communication industry in an effort to service the needs of clients with clarity, at faster pace and more precisely, need interface experts who can provide briefs and specifications pertaining to the need of the brand or organization. A design communicator is the one in charge of giving visual form to information, ideas, and feelings and educate using graphic and non-graphic elements as: typography, photography, drawing, video/animation, audio, storytelling, interaction, space and writing skills. Design Communicators are increasingly collaborating with other fields to help meet human needs according to the different need persuade by the events.

Communications students may pursue careers as design professionals or creative function managers in the creative visual arena