Product design is the art of blending user needs with business goals to help brands make consistently successful products. The product shall complement and enhance a person’s lifestyle, right from the most basic to high-end luxury.

The Product design course at Arch is designed for aspirants who have a desire to understand and create products or systems with a focussed emphasis on it’s user centricity, processes and sustainability, along with responsibility towards the social, physical and ecological environments. The course integrates subjects such as human factors, product aesthetics, form studies, studio skills, CAD, user research, design management, materials such as Plastics, metals, wood, Plastics, Marble etc, manufacturing processes, packaging. Product graphics, elementary technology and industrial training.

Apart from promoting Industrial and Product Design, we also promote Indian Craft for innovative integration into contemporary products, the course is offered to teach the utilitarian principles of product design and investigate ergonomics in design, form, function, aesthetics and reliability.

ARCH's mission is to train aspiring design students for developing innovative, effective and efficient products or systems of world class quality, with inspiration from Indian heritage, using creativity, innovation and vision to set high standards of professional competency and maintain the international benchmarks in developing creative solutions.

Industry Overview

In the Indian product industry, there is a delicate balance between applying mechanisation and hand-crafted skills, the latter giving each produced artefact a unique quality and value. Moreover, the industry now thrives in the export arena.

Product design is a far broader, far more strategically central role than most people realise. It is not simply the process of making a product look better. As Eric Eriksson writes, "product design is the whole process." You evaluate problem validation, as well as crafting, designing, testing, and shipping the solution.

From the rise of design systems to the dwindling of celebrity designers in the last decade, the product design industry drove signi?cant shifts and changes. Along with the growth of start-ups in India, Product designers are one the most demanded professionals in the current day and age.

Design for industry: Projects focus on products and services for consumer needs, manufacturing and economic impact.
Design for quality of life: Projects focus on design and development of products and services that improve the quality of living in home, office and public environments.
Design for healthcare: Projects leverage the power of design thinking to find unique ways to address the basic challenges of health, survival and progress faced by underserved populations in the Indian context.
Design for social impact: Projects look at developing scalable solutions to problems of urban mobility, sustenance and social equity that are people-centric and embrace sustainable values.
Design for sustainability: This explores how design can influence an ecologically responsible approach to development of products, systems and environments. This would help students realize and thus maintain the delicate relationship between the technosphere and the biosphere
Design for Speculative Futures: The impact of the covid pandemic has been immense and has brought in disruptive lifestyle changes in almost all domains of living. Projects focus on the enormous challenges that the country would face in the coming decades in terms of population, health, mobility, sanitation, energy and ecology. Today’s technologies are used as a basis to project the future, and concepts generate frameworks to evolve and guide society and behaviour in the future.
Design for education: Projects related to spreading the design culture in schools by way of innovative education games and toys.

The product designer's role is to design and develop a strategy for developing the economy with new ranges of utility handmade and machine-made products suitable for contemporary lifestyles.Designers who are articulate and aware of world tastes and trends are in great demand to understand the buyer and their needs and hence must deliver appropriate design concepts and solutions

Sectoral Highlights

  • Product Design Market is Poised to Reach USD 61,786.7 Million by 2025 at 5.85% CAGR - Report by Market Research Future (MRFR).
  • The Industrial Design market revenue was 43733 Million USD in 2019 and will reach 61442 Million USD in 2025, with a CAGR of 5.83% during 2021-2025.
  • According to CII, the design industry in India was worth Rs 18,832 crore in 2020, which will further increase in 2021. The number of design companies is now increasing simultaneously with the growth of the existing companies.
  • As per a 2021 report on the future of creative jobs by KPMG India, the design industry and design professionals are at the forefront of reimagining the way every product and experience will be developed going forward.
  • The Global Industrial Design Market is expected to grow by $ 12.51 bn during 2022-2026, decelerating at a CAGR of 4.72% during the forecast period.



Industry Speak

"I am proud to say that Arch has evolved into a full-fledged institute known not only in Jaipur but in many parts of the country and the world. The way it has been contributing to the industry is enormous."


CEO, Access Development Services

"There is a huge need for trained Lifestyle Accessory Designers willing to work with the rich and varied heritage crafts of our country."


Furniture & Product Designer

Alumni Speak

"On an individual level, I have always been fascinated by the crafts of India. The Craft Product Design Programme at ARCH is giving me an insight and an understanding about different materials and techniques used in various crafts in Rajasthan as well as the rest of the country".


Student, Craft Accessories

"At ARCH, I have learnt the fact that any design activity must distill the essence of an idea into meaningful, refined and experiential articulation. Being in this course gives me fullfilment and I enjoy going into the crafts lanes of Jaipur and interacting with the craftsmen".


Entrepreneur, Craft & Accessory Design


Diamond Winner
FOAID (Festival of Architecture & Interior Design)

is an annual festival of creative minds to meet and discuss the new facets of the design fraternity. Theme for FOAID 2018 : Time to Reimagine.

8 colleges were selected to install their concept at the FOAID event at DELHI. Delhi being one of the two zones. The other zone is MUMBAI. On 21st & 22nd September the event was organised.

A jury of 5 eminent members from the field were asked to judge the concepts. There were 3 winners- silver winner - gold winner - diamond winner. Diamond winner to further go on to Mumbai to display and a Platinum winner would be chosen as the winner of EXPRESSIONS competition.

Arch College of Design & Business was awarded Diamond winner.

Gaurav Sharma

Created an innovative staircase that won the 1st prize in Ideation at the Inter Collegiate Competition of IIID

Aradhana Sharma

won the ‘Inside Outside Design Award’ for a creative chair inspired from the betel leaf.

Deepika Kumawat

won the ‘Society Interiors Design Award’ for Tea-set holder inspired by Cycle

How Product Design Courses can shape your future

Designing has taken a huge leap in the last few years.


Bachelors in Product Design

An academic degree with exceptional prospects

Product Design – A career