BA Product Design

International Degree Program ((3+1+1 years)

Industry Overview

Product Design courses at ARCH ranges from crafts and accessories, to furniture. In the Indian product industry, there is a fine balance of the application of mechanisation and hand-crafted skills, the latter giving each produced artefact a unique quality and value. The industry now thrives in the export arena, and designers who are articulate and aware of world tastes and trends are in great demand to understand the buyer and their needs and hence must be able to deliver appropriate design concepts and solutions.

Craft and accessories is a product industry which generates significant employment; products have an endless variety of uses. The product designers’ role is not only designing but developing a strategy for developing the economy with new ranges of utility handmade and machine-made products suitable for contemporary lifestyles

The course aims to develop core competence in the basic skills and understanding of the process and principles governing the design and manufacturing of craft-based product design promotes the crafts of India as uniquely placed for innovative integration into contemporary design practice. It also has a valuable input in relation to design collections and range development in craft products to support fashion and lifestyle trends

Be a Design Thinker

Course Content

The Bachelor of Arts in Product Design has a specific focus on an innovative integration with Indian Crafts and contemporary design practice. The curriculum focuses on all stages and activities involved in the creation of a new product, controlling the creative process from inception to realisation – from design concept to completion. Students are encouraged to develop an understanding of how products include the attitudes of designers, craftsmen, makers and end-users influence the appearance and function of design solutions and outcomes.

Students are encouraged to challenge conventions and to question the roles of form, function, culture, context and concept in relation to materials, techniques and processes. To achieve personalised creative solutions and to reflect on their own distinctive approach to design, learners are guided to independently research and experiment with media, materials and practical techniques to develop an understanding of a wide range of appropriate materials, manufacturing and finishing techniques and processes, alongside the traditional methods used in craft.

‘Live projects’ guided by real life industry briefs are brought into the classroom and implemented where possible so that learners have an understanding of the relationship between the client, designer and craftsman/ producer/ manufacturer. Learners are helped to understand the role and responsibilities of the designer-maker in a commercial context, including one-off and batch/ mass production and develop the ability to communicate three-dimensional ideas effectively to clients and craftsmen. After the successful completion of 3 years at ARCH Jaipur Campus, the final year (level 6) degree year is undertaken as an International Degree with a study abroad opportunity at a university/institution with which ARCH or PEARSON has an agreement.


Year 1 Common Foundation Studies in Art & Design

The Foundation Studies Programme is common to all BTEC programmes in design for undergraduates. The preparatory course aims to develop within students the aesthetic and social sense and sensibilities that go beyond learning the skills and techniques of a discipline. The content helps to evolve design perception, enrich conceptual thinking, understand design processes, and prepares one to challenge their own preconceptions through critical understanding and exploration of new ideas towards developing eventual solutions.

Elements & Principles of Design/ Contextual Studies/ Visual Communication and Representation Techniques (Nature Drawing / Human Figure Drawing/ Object Drawing/ Geometry/ Perspective Drawing/ Isometric Drawing/ Orthographic Drawing)/ Basic Photography/ Basic Material Studies/ Experiments in 3D Geometry/ Computer Fundamentals/ Ideas Generation and Development/ Techniques & Processes/ Design Process/ Professional Development/ Individual Project (Pearson-set)

Contextual Studies

  • Discuss the social, historical and cultural context of key art and design movements, theories and practices.
  • Analyse a specific work of art or design related to own area of specialism.
  • Use primary and secondary research methods to investigate an area of practice, with consideration of research ethics .
  • Present research findings, through written work, visually and orally.

Techniques & Processes

  • Evaluate work in relation to an identified area of specialism in the creative industries
  • Evaluate a given brief to identify stakeholder requirements and areas for investigation and research.
  • Explore concepts, materials and processes through experimentation and testing
  • Present a body of work that includes evidence of development process, as well as final outcomes.
  • Assess own process and outcomes, based on reflection and feedback of others.

Professional Development

  • Explore the creative industries professions, through research into historic and contemporary precedent.
  • Discuss personal career goals in relation to the range of roles and subjects in the creative industries
  • Define personal development plans; highlighting areas to support specific career goals and general skills.
  • Critically reflect on the achievement of personal development goals and plan for the future

Individual Project (Pearson-set)

  • Examine specialist area of creative practice within historical and contemporary contexts.
  • Develop art and design solutions, through an iterative development process, in response to a given brief.
  • Present an art and design solution, including a portfolio of development work, in response to a given brief.

Year 2

Critical Study in Art and Design

  • Understand the historical evolution and visual characteristics of the work of artists and designers
  • Understand and apply appropriate methods of research and analysis
  • Be able to apply the influences of historical, contemporary and contextual factors to own practice
  • Be able to synthesise research and present a professional and personal written study.

3D Practices

  • Explore work of 3D practitioners through research into historic and contemporary contexts
  • Investigate 3D materials, techniques and processes to produce work; in response to a brief
  • Present 3D outcomes through display and interaction
  • Evaluate outcomes and working practices to inform future development.

Computer Aided Design (CAD)

  • Discuss the role of CAD in different contexts and its influence on design and manufacturing processes in areas of specialist practice.
  • Use 2D and 3D CAD software to produce visualisations and technical drawings.
  • Present drawings and renderings, for a given project, produced using CAD software.
  • Evaluate the way in which CAD software may integrate into production processes.

Materials & Structures

  • Explore the use of materials and structure in specific art and design contexts
  • Evaluate material properties through research and testing
  • Select materials for a given art and design project, based on research and testing
  • Present a material strategy, in response to a brief, for a given art and design project.

Ceramic & Glass

  • Evaluate contemporary and historic precedents through contextual research into ceramic & glass.
  • Explore materials, processes and conventions through the production of ceramic & glass samples.
  • Develop a design proposal for ceramic & glass artefacts, based on research and experimentation, in response to a brief.
  • Present a collection of finished ceramic & glass artefacts, in response to a brief.

Professional Practice

  • Review own skills and abilities in support of future employment or selfemployment
  • Investigate business structures, legal frameworks and legislation to construct a business plan.
  • Develop material to support future employment or self-employment.
  • Present own skills, abilities and work to an employer or client

Applied Practice Collaborative Project (Pearson-set)

  • Evaluate own and group skills, in support of a collaborative team.
  • Plan and manage a collaborative project, based on a Pearson-set theme
  • Present collaborative project outcomes, highlighting own contributions
  • Critically evaluate own work, and the work of others in a collaborative project

Year 3

Advanced Product Design Studies

  • Develop a strategic design approach; responding to design constraints and requirements, in relation to a brief.
  • Illustrate the connections between product design and manufacturing in relation to a design strategy.
  • Produce design prototypes, through analysis and testing, in support of a design strategy
  • Present development work and final product design proposal in response to a brief.


  • “Discuss the role and responsibilities of the stylist within the historical and contemporary creative industries.”
  • Analyse images to determine the editorial, branding or marketing approach.
  • Develop an editorial, branding or marketing strategy in relation to a given product.
  • Present a portfolio of styled images, in support of an editorial, marketing or branding strategy.

Branding and Identity

  • Discuss the role of branding and identity through analysis of historical and contemporary contextual research.
  • Evaluate a given brand to determine core values, mission and audience.
  • Develop a style guide/branding guidelines for a given brand
  • Present a range of promotional material, using branding guidelines, in support of a given brand.

Creative Entrepreneurship

  • Explore a creative opportunity, based on own skills and knowledge.
  • Assess the viability of a creative opportunity, through analysis of market research.
  • Present a business plan, for a creative venture, to a panel of potential stakeholders.

Evaluate the business plan, for a creative venture, based on stakeholder feedback and reflection.

Year 4 B.A Degree Level 6

Year 5 M.A Degree Level 7

  • International Degree Study Abroad Programme

No. of Seats 20
Eligibility 12th (any stream)
Duration 3+1+1 Year

Bachelor of Arts B.A/M.A from a foreign university with whom ARCH/PEARSON has an agreement.

Pearson BTEC HND Level 5

ARCH UG Level Diploma


Progression & Exchanges

Career Opportunities

Product designers, craft-based product designers, design managers, product development managers, designers of costume jewellery, leather goods, giftware, tableware, watches, interior products, bags, footwear and handicraft, sourcing consultants, visual merchandisers, toy designers, bespoke products.

Book Counselling

Learning Outcome

  • Design and create Products for various types of user requirements.
  • Exhibit self-empowerment through understanding of design process in local, regional and global context and aspire for international career pathways.
  • Display Product Design skills, knowledge and methods to achieve high performance at par with global standards.
  • Identify, research, analyze, conclude, innovate and apply design solutions.
  • Ability to adapt and progress to transforming technologies and work methods for rapid prototyping.
  • Understand the context to consider professional ethics in relation to personal, professional and statutory responsibilities.
  • Accord value to sensitive and creative thinking in the creative enterprise.