BA Product Design

International Degree Program ((3+1+1 years)

Industry Overview

Product Design courses at ARCH ranges from crafts and accessories, to furniture. In the Indian product industry, there is a fine balance of the application of mechanisation and hand-crafted skills, the latter giving each produced artefact a unique quality and value. The industry now thrives in the export arena, and designers who are articulate and aware of world tastes and trends are in great demand to understand the buyer and their needs and hence must be able to deliver appropriate design concepts and solutions.

Craft and accessories is a product industry which generates significant employment; products have an endless variety of uses. The product designers’ role is not only designing but developing a strategy for developing the economy with new ranges of utility handmade and machine-made products suitable for contemporary lifestyles

The course aims to develop core competence in the basic skills and understanding of the process and principles governing the design and manufacturing of craft-based product design promotes the crafts of India as uniquely placed for innovative integration into contemporary design practice. It also has a valuable input in relation to design collections and range development in craft products to support fashion and lifestyle trends

Be a Design Thinker

Course Content

The Bachelor of Arts in Product Design has a specific focus on an innovative integration with Indian Crafts and contemporary design practice. The curriculum focuses on all stages and activities involved in the creation of a new product, controlling the creative process from inception to realisation – from design concept to completion. Students are encouraged to develop an understanding of how products include the attitudes of designers, craftsmen, makers and end-users influence the appearance and function of design solutions and outcomes.

Students are encouraged to challenge conventions and to question the roles of form, function, culture, context and concept in relation to materials, techniques and processes. To achieve personalised creative solutions and to reflect on their own distinctive approach to design, learners are guided to independently research and experiment with media, materials and practical techniques to develop an understanding of a wide range of appropriate materials, manufacturing and finishing techniques and processes, alongside the traditional methods used in craft.

‘Live projects’ guided by real life industry briefs are brought into the classroom and implemented where possible so that learners have an understanding of the relationship between the client, designer and craftsman/ producer/ manufacturer. Learners are helped to understand the role and responsibilities of the designer-maker in a commercial context, including one-off and batch/ mass production and develop the ability to communicate three-dimensional ideas effectively to clients and craftsmen. After the successful completion of 3 years at ARCH Jaipur Campus, the final year (level 6) degree year is undertaken as an International Degree with a study abroad opportunity at a university/institution with which ARCH or PEARSON has an agreement.


Curriculum

Year 1 Common Foundation Studies in Art & Design

The Foundation Studies Programme is common to all BTEC programmes in design for undergraduates. The preparatory course aims to develop within students the aesthetic and social sense and sensibilities that go beyond learning the skills and techniques of a discipline. The content helps to evolve design perception, enrich conceptual thinking, understand design processes, and prepares one to challenge their own preconceptions through critical understanding and exploration of new ideas towards developing eventual solutions.

Elements & Principles of Design/ Contextual Studies/ Visual Communication and Representation Techniques (Nature Drawing / Human Figure Drawing/ Object Drawing/ Geometry/ Perspective Drawing/ Isometric Drawing/ Orthographic Drawing)/ Basic Photography/ Basic Material Studies/ Experiments in 3D Geometry/ Computer Fundamentals/ Ideas Generation and Development/ Techniques & Processes/ Design Process/ Professional Development/ Individual Project (Pearson-set)

Contextual Studies

  • Discuss the social, historical and cultural context of key art and design movements, theories and practices.
  • Analyse a specific work of art or design related to own area of specialism.
  • Use primary and secondary research methods to investigate an area of practice, with consideration of research ethics .
  • Present research findings, through written work, visually and orally.

Techniques & Processes

  • Evaluate work in relation to an identified area of specialism in the creative industries
  • Evaluate a given brief to identify stakeholder requirements and areas for investigation and research.
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