B Des Product Design

The course is intended to innovatively integrate Product and Industrial design both indigenous skills and also addition to craft knowledge with contemporary design practice. The curriculum focuses on all stages and activities involved in the creation of a new product, controlling the creative process from inception to realisation – from design concept to marketing.

Learners are encouraged to develop an understanding of time-honoured skills, and the impact of designers, craftsmen, and end-users on the appearance, function and utilitarian aspects of designs. They are coached in creating ecologically sound designs that help promote beneficial developments & facilitate the functioning of a circular economy.

In this guided process, students independently research and experiment with media, materials and practical techniques to gain insight into a wide range of appropriate materials, manufacturing and finishing techniques and processes, alongside the traditional methods used in the craft. The course aims to enable learners to develop a strategy for developing new ranges of handmade and machine-made utility products suitable for contemporary lifestyles.


4 years


  • Design Methodology
  • Fundamental of Design & Design Principal
  • Visualisation & Drawing Techniques
  • CAD (Computer Aided Design: Corel Draw/Adobe Photoshop/Adobe Dimension/Illustration
  • Geometry & Tessellation (Orthographic projection, Perspective Drawing, Isometric Drawing. Etc.
  • Material Studies (Light metals/Wood// Fabric/Plastics/ Rubber/ Clay/ POP/Leather/Paper etc.)
  • Basics of Product Manufacturing
  • Introduction to Indian Craft Techniques
  • Theory of Craft Product Design & Context
  • History of Indian Crafts
  • Professional Practice in Art and Design
  • Specialist 3D Materials
  • Manufacturing Processes
  • Fundamental of Form studies and Elements of form.
  • Technical drawing
  • Virtual Prototyping
  • Professional Practice (Basic)
  • Introduction to Human Factors (Ergonomics & Anthropometry)
  • Fundamentals of Packaging design and Product Information graphics
  • User Experience UI and UX Design- Immersive Media (AR/VR/MR)-Basic
  • Ceramic Design
  • Project Design
  • Implementation and Evaluation
  • Critical Study in Art and Design
  • Specialist 3D Technology and Processes
  • Light Metals in Art and Design
  • Wood in Art and Design
  • Glass in Art and Design
  • Marketing Research & Marketing
  • Applied Mechanics (Cams/Gears/Pulley/Ramps/Springs/Joinery/ Hinges, Etc.) & Product detailing (C/M/F)
  • Design projects(Simple Product/Theme based/Product Innovation/Socially Impact Design/System Design)
  • Intellectual property rights (Patents/Copyrights/ Trademarks)
  • Creative entrepreneurship and Professional practises
  • Professional Portfolio Development & Presentation
  • Entrepreneurship Skills Development
  • Industry Internship
  • Design entrepreneurship management and Professional practises - II
  • Brand development
  • Research Paper & Graduation Project Final Portfolio advancement & development

Career Opportunities

  • Entrepreneur
  • Product Development Manager
  • Blogger and Social Media Marketer
  • Industrial Designer
  • Interface Designer
  • Lifestyle Product Designer
  • Product Coordinator
  • Trend and Forecast Analyst
  • Design Strategist
  • Exhibition Designer
  • Furniture Designer
  • Product/ Industrial designer
  • Consulting Firms researcher
  • Craft Based Product Designers
  • Design Managers
  • Lifestyle Accessories Designers
  • Designers of Costume products like Jewellery, Leather Goods, Giftware, Tableware, Watches, Bags, Footwear and Handicraft etc
  • Sourcing Consultants
  • Visual Merchandisers
  • Toy Designers


We welcome students from around the world and understand that our international students may have special requirements. Email us at admission@archedu.org



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Bachelors in Product Design

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Product Design – A career