The course is intended to innovatively integrate indigenous skill and craft knowledge with contemporary design practice. The curriculum focuses on all stages and activities involved in the creation of a new product, controlling the creative process from inception to realisation – from design concept to marketing.

Learners are encouraged to develop an understanding of time-honoured skills, and the impact of designers, craftsmen, and end-users’ on the appearance, function and utilitarian aspects of designs. They are coached in creating ecologically sound designs that help promote beneficial developments & facilitate the functioning of a circular economy.

In this guided process, students independently research and experiment with media, materials and practical techniques to gain insight into a wide range of appropriate materials, manufacturing and finishing techniques and processes, alongside the traditional methods used in craft. The course aims to enable learners to develop a strategy for developing new ranges of handmade and machine-made utility products suitable for contemporary lifestyles.


4 years


  • English Communication
  • General Hindi
  • Environmental Studies
  • Elementary Computer Application
  • History of Art & Design
  • Fundamental of Design
  • Visualisation & Drawing Techniques
  • Material Studies
  • Design Principles
  • Design Method
  • History of World Craft
  • History of Indian Craft
  • Terracottaand Lac Craft
  • Fashion & Textile Material Understanding
  • Leather Craft
  • Computer Aided Design – Auto CAD
  • Professional Practice
  • Wood in Art & Design
  • Ceramic and Glass in Art & Design
  • Light Metal in Art & Design
  • Virtual Prototyping 3DS MAX
  • Electives: Product Photography, Fashion Accessory, Visual Merchandising, E-Commerce for Product Life Style (Choice of one)
  • Entrepreneurship
  • Brand Development
  • Range Development- Personal Luxury Brand
  • Design Portfolio
  • Sustainable Design (Eco Design, Social Cause, Green Marketing) mentored by Industry
  • Professional Practice (Internship & Industry Mentored)
  • Dissertation (Documentation & Visual Presentation)

Career Opportunities

  • Product Designer
  • Entrepreneur
  • Costume Jewellery Designer
  • Leather Goods Designer
  • Product Sourcing Consultants
  • Accessory Designer
  • Heritage Craft Product Manager
  • Home Décor Designer
  • Giftware Designer
  • Toy Designer


We welcome students from around the world and understand that our international students may have special requirements. Email us at



Empowering Entrepreneurs

in conversation with : Himanshu Wardhan

Managing Director, Etsy (India)

Emotional Design

in conversation with : Isadora Mayumi W. Nicacio

Product Designer, Jaipur