• Masters of Design M.Des (Graphic)

    2 Years

The Design Entrepreneurship course curriculum is an amalgamation of a research and market intelligence-driven and hands-on approach, it is unique in the way it examines the fundamental understanding of the Design profession with the entrepreneurial thought process. This course focuses more on practical aspects of learning and proper implementation of an acquired set of skills and entrepreneurial mindset. The learner has options to choose a subject from the five skill electives offered – Fashion, Interior, Jewellery, Product and Design Communication. This course aims to inculcate entrepreneurial skills in the context of critical thinking about the environment, design eco-system, emerging trends, e-commerce, marketing, tools and techniques, and project management insights.

The learner is coached to provide a controlling link between various components of a venture and to provide innovative design solutions which are user experience-centric. The course encourages learners to participate in a design entrepreneurial setup; apply knowledge and practical understanding of materials.

Entrepreneurial skills are inculcated in learners through multiple industry interactions and internships along with design projects. Learners are supported by the institution and external agencies if they initiate their own enterprise or business.

  • FUNDAMENTALS OF ART & DESIGN
    • Sketching
    • Art appreciation
    • Design thinking
    • Design thinking tools
    • Design process
  • ENTREPRENEURSHIP – I
    • Introduction to entrepreneurship
    • Techniques of idea generation and business analysis
    • Identifying customers for business
    • Market research
    • Basic of financial modelling
  • PROFESSIONAL ECOSYSTEM
    • Key sectors of industry
    • Evolution of design industry
    • Design market & economic outlook
    • Design industry analysis & employment opportunities
    • Trends & design implications
    • Design ecosystem
  • MATERIALS TOOLS & TECHNIQUES – I
    • Design Methods
    • Design Stages
    • Nature of Materials and Processes
    • Jewellery connectivity’s and closing mechanisms 
  • DESIGN THINKING PROCESS & METHODS
    • Design Spectrum
    • Ideation and concept development
    • Envision and Creation
    • Corel Draw & Photoshop
    • Figure Illustration
  • DESIGN RESEARCH & TREND ANALYSIS
    • Research Methods
    • Primary and Secondary Researc
    • Analyse Data
  • ENTREPRENEURSHIP – II
    • Building a business model using lean model canvas
    • Fundamentals of team building
    • Branding strategy and social media basics
    • Product development via mvp technique
    • Go-to-market strategy
  • MATERIAL TOOLS AND TECHNIQUES II
    • Brainstorming
    • Software Tools 
    • Prototype creation
    • Manufacturing Techniques
    • Creating a short film/Print based prototype project 
  • DESIGN PROJECT – I
    • Introduction to Industry Project
    • Conceptualization
    • Design process
    • Professional Practice in Graphic Des
    • Budget Control 
    • Documentation & presentation
  • INDUSTRY INTERNSHIP
  • MERCHANDISING & MARKETING
    • Introduction to branding
    • Brand identity
    • Brand strategy
    • Case study
    • Style guide
  • ENTREPRENEURSHIP III
    • Fundraising fundamentals
    • Building a pitch deck
    • Advanced financial modelling for start-ups
    • Analysing competition
    • Introduction to project management
  • STYLING & PHOTOGRAPHY
    • The role of the styling
    • Market strategy 
    • Branding and sponsorship guidelin
    • Photography skills and editing
  • PROFESSIONAL PRACTICE
    • Understanding the organizational structure
    • Human resource management
    • International business
    • Production & operations
    • Governance
  • PROJECT MANAGEMENT (INDUSTRY BASED)
    • Project management
    • Project stakeholder
    • Project manager attributes
    • Project management processes
  • FINAL PROJECT (INDUSTRY INTERNSHIP BASED)
    • Develop skills in decision making, problem solving and communication
    • Select, plan, implement, and evaluate a project and present the outcomes 
    • Professional practice

Career Opportunities

  • Graphic Artist /Designer
  • Visualiser
  • Web Designer
  • User Experience Designer
  • Art Director
  • Web Developer
  • Art Director
  • Creative Director
  • ‘Design & Context aware’ analysts.
  • Graphic & written Content developer
  • Illustrator
  • Graphic Communicator

INTERNATIONAL STUDENTS

We welcome students from around the world and understand that our international students may have special requirements, email us at admission@archedu.org

Placements

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