BA Graphic Design
International Degree Program (3+1+1 years)
Industry Overview
The Indian visual and applied arts market
was estimated at around INR 14.6 billion in
2017. Arts – visual and applied - and culture
continue to be resilient in India and globally.
Growing recognition of the applied arts over
the past decade, driven by the success of
an array of the creative industries, creative
enterprise, artists and businesses has brought
fresh attention, to India. And has laid a strong
foundations for the economics of the applied
and visual arts industry and its future development.
The applied arts industry is a rapidly growing. According to statistics, about half of art
directors were self-employed in 2014, while 15% worked in advertising or public relations.
Labour statistics projected an 8% increase in job opportunities in the field 2024.
Thanks to a global understanding of applied arts, the industry thrives well in the export
arena and designers who are articulate and aware of world tastes and trends are in great
demand to understand the buyer and their needs and be able to deliver appropriate design
concepts and solutions.
Course Content
In the Bachelor of Arts in Graphic Design, students explore historical and
contemporary graphic contexts to develop understanding of how visual
language is used to communicate with an intended audience, purchaser or
user. They develop skills and understanding of the way in which aesthetic,
social and cultural values underpin visual communication and their use by
commercial visual communication.
Where possible, projects combine the analysis of others’ use of visual
language with practical and experimental work, and the resultant extracted
meanings and methods are used to encourage learners to develop and
apply analytical skills at a suitable level. Students are encouraged to identify
the purpose of their communication, the meaning, message or information
they wish to convey and the characteristics of their target audience and apply
their skill and understanding of visual language to effectively communicate
meaning to the intended audience.
In so doing, learners are encouraged to develop their own personal
style and create visually interesting graphic work in a range of styles,
produce independent visual material that is free of restraints of a defined
communications task, and then adapt the work to perform a communication
task.
Critiques of work and peer review provide a forum for considering the
application of principles to practical work. After the successful completion
of 3 years at ARCH Jaipur Campus, the final year (level 6) degree year is
undertaken as an International Degree with a study abroad opportunity at a
university/institution with which ARCH or PEARSON has an agreement.
Curriculum
Year 1 Common Foundation Studies in Art & Design
The Foundation Studies Programme is common to all BTEC programmes
in design for undergraduates. The preparatory course aims to develop
within students the aesthetic and social sense and sensibilities that
go beyond learning the skills and techniques of a discipline. The
content helps to evolve design perception, enrich conceptual thinking,
understand design processes, and prepares one to challenge their own
preconceptions through critical understanding and exploration of new
ideas towards developing eventual solutions.
Elements & Principles of Design/ Contextual Studies/ Visual
Communication and Representation Techniques (Nature Drawing /
Human Figure Drawing/ Object Drawing/ Geometry/ Perspective
Drawing/ Isometric Drawing/ Orthographic Drawing)/ Basic
Photography/ Basic Material Studies/ Experiments in 3D Geometry/
Computer Fundamentals/ Ideas Generation and Development/
Techniques & Processes/ Design Process/ Professional Development/
Individual Project (Pearson-set)
Contextual Studies
- Critically reflect on the achievement of personal development goals
and plan for the future.
- Discuss the social, historical and cultural context of key art and
design movements, theories and practices.
- Analyse a specific work of art or design related to own area of
specialism.
- Use primary and secondary research methods to investigate an area
of practice, with consideration of research ethics .
- Present research findings, through written work, visually and orally.
Techniques & Processes
- Evaluate a given brief to identify stakeholder requirements and
areas for investigation and research.
- Explore concepts, materials and processes through experimentation
and testing.
- Present a body of work that includes evidence of development
process, as well as final outcomes.
- Assess own process and outcomes, based on reflection and feedback
of others.
Professional Development
- Explore the creative industries professions, through research into
historic and contemporary precedent.
- Discuss personal career goals in relation to the range of roles and
subjects in the creative industries.
- Define personal development plans; highlighting areas to support
specific career goals and general skills.
Individual Project (Pearson-set)
- Examine specialist area of creative practice within historical and
contemporary contexts.
- Develop art and design solutions, through an iterative development
process, in response to a given brief.
- Present an art and design solution, including a portfolio of
development work, in response to a given brief.
- Evaluate work in relation to an identified area of specialism in the
creative industries.
Critical Study in Art and Design
- Understand the historical evolution and visual characteristics of the
work of artists and designers
- Understand and apply appropriate methods of research and analysis
- Be able to apply the influences of historical, contemporary and
contextual factors to own practice
- Be able to synthesise research and present a professional and
personal written study.
Typography
- Investigate the application of typographic practice in print and
digital workflows.
- Explore typographic technologies and processes in specific contexts.
- Apply typographic principles and processes in meeting a brief.
- Present finished typographic outputs, for print and digital workflows.
Graphic Design Practices
- Apply research techniques to establish an awareness of context,
related to a graphic design problem.
- Develop a graphic design brief, to meet client needs in a given
context.
- Explore alternative solutions to a graphic design brief.
- Present a final graphic design solution to a client
Packaging Design
- Explain how the functions of packaging impact on its design, with
reference to historical and contemporary precedent.
- Evaluate the requirements for packaging in response to a brief
- Develop packaging prototypes in support of a given product.
- Present a product packaging strategy for a given product.
Visual Narratives
- Analyse how visual narratives are used across a range of media to
tell stories
- Explore the codes and conventions relevant to visual narratives.
- Present a visual narrative to an identified audience.
- Evaluate the effectiveness of storytelling in a visual narrative.
Professional Practice
- Review own skills and abilities in support of future employment or
selfemployment.
- Investigate business structures, legal frameworks and legislation to
construct a business plan
- Develop material to support future employment or self-employment.
- Present own skills, abilities and work to an employer or client.
Applied Practice Collaborative Project (Pearson-set)
- Evaluate own and group skills, in support of a collaborative team.
- Plan and manage a collaborative project, based on a Pearson-set
theme.
- Present collaborative project outcomes, highlighting own
contributions.
- Critically evaluate own work, and the work of others in a collaborative
project.
Advanced Graphic Design Studies
- Investigate the relationship between design development, final output and use.
- Develop a graphic design proposal, based on client requirements
and design constraints, in response to a brief.
- Produce graphic design prototypes, based on research and analysis,
in support of a design strategy
- Present a body of graphic design work, including development and
design solutions, in response to a brief.
Web Design
- Discuss the purposes of digital content delivery systems and key UI
features.
- Write code to create and style interactive digital content prototypes,
in response to a brief
- Optimise, validate, and organise digital content for delivery via the
Internet.
- Evaluate digital content presented through a web browser.
Branding and Identity
- Discuss the role of branding and identity through analysis of
historical and contemporary contextual research.
- Evaluate a given brand to determine core values, mission and
audience.
- Develop a style guide/branding guidelines for a given brand.
- Present a range of promotional material, using branding guidelines,
in support of a given brand.
Creative Entrepreneurship
- Explore a creative opportunity, based on own skills and knowledge.
- Assess the viability of a creative opportunity, through analysis of
market research
- Present a business plan, for a creative venture, to a panel of potential
stakeholders
- Evaluate the business plan, for a creative venture, based on
stakeholderfeedback and reflection.
Year 4 B.A Degree Level 6
Year 5 M.A Degree Level 7
- International Degree Study Abroad Programme
| No. of Seats |
20 |
| Eligibility |
12th (any stream) |
| Duration |
3+1 Year |
| Award |
Bachelor of Arts B.A/M.A from a foreign university with whom ARCH/PEARSON has an agreement
Pearson BTEC HND Level 5
ARCH UG Level Diploma
|
Career Opportunities
Graduates will engage with the industry
in roles of Graphic and written Content
developer for various Design Firms;
Freelance Writers, Journalists, Reporters,
Researchers, Trend Analysts, Curators;
Copywriters, Columnists; Illustrator for
Book Publishers, Newspapers, Lifestyle
Magazines, Research Firms or Public
Relations Firms; Graphic Artist, Visualiser,
Art Director, Graphic Communicator for
Media and Communication.
Learning Outcome
- Explore typographic technologies and processes in specific contexts.
- Explore the creative industries professions, through research into historic and contemporary precedent.
- Develop Art and Design solutions, through an iterative development process, in response to a given brief.
- Evaluate the requirements for packaging in response to a brief.
- Evaluate the effectiveness of storytelling in a visual narrative.
- Present a range of promotional material, using branding guidelines, in support of a given brand.
- Evaluate the business plan, for a creative venture, based on stakeholder feedback and reflection.
