BA Graphic Design

International Degree Program (2+1)

Course Intent

The BTEC HND course helps students to acquire the knowledge, skills and behaviors needed to succeed in the workplace, develop students as professionals and self reflecting individuals who are able to meet the demands of employers in the creative industries sector and adapt to a constantly changing world. 2+1 yrs qualifications aims to widen access to higher education and enhance the career prospects of those who undertake them. The learner progresses to a top-up degree at a partner University in UK for the 3rd year which is the Degree phase.

No. of Seats 20
Eligibility 12th (any stream)
Duration 2+1 Year

BTEC HND level 5(Pearson)after 2nd year at ARCH

BA degree awarded by UK University on Progression on 3rd year of study abroad.


Progression & Exchanges

Learning Outcome

  • Explore typographic technologies and processes in specific contexts.
  • Explore the creative industries professions, through research into historic and contemporary precedent.
  • Develop art and design solutions, through an iterative development process, in response to a given brief.
  • Evaluate the requirements for packaging in response to a brief.
  • Evaluate the effectiveness of storytelling in a visual narrative.
  • Present a range of promotional material, using branding guidelines, in support of a given brand.
  • Evaluate the business plan, for a creative venture, based on stakeholder feedback and reflection.

Course Content

The curriculum encourages the students for autonomous and independent learning, experiences and techniques and a range of transferable skills to ensure effective team working, independent initiatives and organizational competence and problem-solving strategies. The course content will consist of Typography, Photography, Conceptual Art, Publishing Material, Online and Offline Art & Design.

Year 1 BTEC HND Level 4 (India)

The level 4 of the program will develop the basic skills necessary for all designers. Students will learn visual communication in art and design, idea generation and development, contextual and cultural referencing, design principles. They learn concepts, materials and processes through experimentation and testing. They will get detail introduction of these subjects such as fundaments of graphic design, typography, drawing and study structures, 3D design, design history, color theory. These subjects are well integrated in terms of learning and exploring the design experience.

Year 2 BTEC HND Level 5 (India)

The second year focuses on the tools necessary for higher level of development process and products. Therefore students will learn graphic design methods, editorial design- illustration, photography and computer graphics, typography, publishing material such as: packaging, poster, newspaper ads, book covers, storyboarding, character illustration and software learning. They will evaluate material properties through research and testing and present a material strategy, in response to a brief for a given art and design project.

Year 3 Level 6 (Degree Abroad)

In year 3, the learner chooses one of the affiliated UK universities to finalize plan for top-up degree. Immersing in a new culture for their design thinking, process and development is taken to a higher level. ARCH will facilitate progression to Degree with required processes and the portfolio for evaluation by the University.

UK Universities for Progression to Top-up Degree

  • Salford University
  • DE Montfort University
  • University of Northampton
  • Teesside University

Career Opportunities

  • Creative head
  • Graphic designer
  • Visualizer
  • Photographer
  • Illustrator