BA Graphic Design

International Degree Program (3+1+1 years)

Industry Overview

The Indian visual and applied arts market was estimated at around INR 14.6 billion in 2017. Arts – visual and applied - and culture continue to be resilient in India and globally. Growing recognition of the applied arts over the past decade, driven by the success of an array of the creative industries, creative enterprise, artists and businesses has brought fresh attention, to India. And has laid a strong foundations for the economics of the applied and visual arts industry and its future development.

The applied arts industry is a rapidly growing. According to statistics, about half of art directors were self-employed in 2014, while 15% worked in advertising or public relations. Labour statistics projected an 8% increase in job opportunities in the field 2024.

Thanks to a global understanding of applied arts, the industry thrives well in the export arena and designers who are articulate and aware of world tastes and trends are in great demand to understand the buyer and their needs and be able to deliver appropriate design concepts and solutions.

Be a Design Thinker

Course Content

In the Bachelor of Arts in Graphic Design, students explore historical and contemporary graphic contexts to develop understanding of how visual language is used to communicate with an intended audience, purchaser or user. They develop skills and understanding of the way in which aesthetic, social and cultural values underpin visual communication and their use by commercial visual communication.

Where possible, projects combine the analysis of others’ use of visual language with practical and experimental work, and the resultant extracted meanings and methods are used to encourage learners to develop and apply analytical skills at a suitable level. Students are encouraged to identify the purpose of their communication, the meaning, message or information they wish to convey and the characteristics of their target audience and apply their skill and understanding of visual language to effectively communicate meaning to the intended audience.

In so doing, learners are encouraged to develop their own personal style and create visually interesting graphic work in a range of styles, produce independent visual material that is free of restraints of a defined communications task, and then adapt the work to perform a communication task.

Critiques of work and peer review provide a forum for considering the application of principles to practical work. After the successful completion of 3 years at ARCH Jaipur Campus, the final year (level 6) degree year is undertaken as an International Degree with a study abroad opportunity at a university/institution with which ARCH or PEARSON has an agreement.


Year 1 Common Foundation Studies in Art & Design

The Foundation Studies Programme is common to all BTEC programmes in design for undergraduates. The preparatory course aims to develop within students the aesthetic and social sense and sensibilities that go beyond learning the skills and techniques of a discipline. The content helps to evolve design perception, enrich conceptual thinking, understand design processes, and prepares one to challenge their own preconceptions through critical understanding and exploration of new ideas towards developing eventual solutions.

Elements & Principles of Design/ Contextual Studies/ Visual Communication and Representation Techniques (Nature Drawing / Human Figure Drawing/ Object Drawing/ Geometry/ Perspective Drawing/ Isometric Drawing/ Orthographic Drawing)/ Basic Photography/ Basic Material Studies/ Experiments in 3D Geometry/ Computer Fundamentals/ Ideas Generation and Development/ Techniques & Processes/ Design Process/ Professional Development/ Individual Project (Pearson-set)

Contextual Studies

  • Critically reflect on the achievement of personal development goals and plan for the future.
  • Discuss the social, historical and cultural context of key art and design movements, theories and practices.
  • Analyse a specific work of art or design related to own area of specialism.
  • Use primary and secondary research methods to investigate an area of practice, with consideration of research ethics .
  • Present research findings, through written work, visually and orally.

Techniques & Processes

  • Evaluate a given brief to identify stakeholder requirements and areas for investigation and research.
  • Explore concepts, materials and processes through experimentation and testing.
  • Present a body of work that includes evidence of development process, as well as final outcomes.
  • Assess own process and outcomes, based on reflection and feedback of others.

Professional Development

  • Explore the creative industries professions, through research into historic and contemporary precedent.
  • Discuss personal career goals in relation to the range of roles and subjects in the creative industries.
  • Define personal development plans; highlighting areas to support specific career goals and general skills.

Individual Project (Pearson-set)

  • Examine specialist area of creative practice within historical and contemporary contexts.
  • Develop art and design solutions, through an iterative development process, in response to a given brief.
  • Present an art and design solution, including a portfolio of development work, in response to a given brief.
  • Evaluate work in relation to an identified area of specialism in the creative industries.

Year 2

Critical Study in Art and Design

  • Understand the historical evolution and visual characteristics of the work of artists and designers
  • Understand and apply appropriate methods of research and analysis
  • Be able to apply the influences of historical, contemporary and contextual factors to own practice
  • Be able to synthesise research and present a professional and personal written study.


  • Investigate the application of typographic practice in print and digital workflows.
  • Explore typographic technologies and processes in specific contexts.
  • Apply typographic principles and processes in meeting a brief.
  • Present finished typographic outputs, for print and digital workflows.

Graphic Design Practices

  • Apply research techniques to establish an awareness of context, related to a graphic design problem.
  • Develop a graphic design brief, to meet client needs in a given context.
  • Explore alternative solutions to a graphic design brief.
  • Present a final graphic design solution to a client

Packaging Design

  • Explain how the functions of packaging impact on its design, with reference to historical and contemporary precedent.
  • Evaluate the requirements for packaging in response to a brief
  • Develop packaging prototypes in support of a given product.
  • Present a product packaging strategy for a given product.

Visual Narratives

  • Analyse how visual narratives are used across a range of media to tell stories
  • Explore the codes and conventions relevant to visual narratives.
  • Present a visual narrative to an identified audience.
  • Evaluate the effectiveness of storytelling in a visual narrative.

Professional Practice

  • Review own skills and abilities in support of future employment or selfemployment.
  • Investigate business structures, legal frameworks and legislation to construct a business plan
  • Develop material to support future employment or self-employment.
  • Present own skills, abilities and work to an employer or client.

Year 3

Applied Practice Collaborative Project (Pearson-set)

  • Evaluate own and group skills, in support of a collaborative team.
  • Plan and manage a collaborative project, based on a Pearson-set theme.
  • Present collaborative project outcomes, highlighting own contributions.
  • Critically evaluate own work, and the work of others in a collaborative project.

Advanced Graphic Design Studies

  • Investigate the relationship between design development, final output and use.
  • Develop a graphic design proposal, based on client requirements and design constraints, in response to a brief.
  • Produce graphic design prototypes, based on research and analysis, in support of a design strategy
  • Present a body of graphic design work, including development and design solutions, in response to a brief.

Web Design

  • Discuss the purposes of digital content delivery systems and key UI features.
  • Write code to create and style interactive digital content prototypes, in response to a brief
  • Optimise, validate, and organise digital content for delivery via the Internet.
  • Evaluate digital content presented through a web browser.

Branding and Identity

  • Discuss the role of branding and identity through analysis of historical and contemporary contextual research.
  • Evaluate a given brand to determine core values, mission and audience.
  • Develop a style guide/branding guidelines for a given brand.
  • Present a range of promotional material, using branding guidelines, in support of a given brand.

Creative Entrepreneurship

  • Explore a creative opportunity, based on own skills and knowledge.
  • Assess the viability of a creative opportunity, through analysis of market research
  • Present a business plan, for a creative venture, to a panel of potential stakeholders
  • Evaluate the business plan, for a creative venture, based on stakeholderfeedback and reflection.

Year 4 B.A Degree Level 6

Year 5 M.A Degree Level 7

  • International Degree Study Abroad Programme

No. of Seats 20
Eligibility 12th (any stream)
Duration 3+1 Year

Bachelor of Arts B.A/M.A from a foreign university with whom ARCH/PEARSON has an agreement

Pearson BTEC HND Level 5

ARCH UG Level Diploma


Progression & Exchanges

Career Opportunities

Graduates will engage with the industry in roles of Graphic and written Content developer for various Design Firms; Freelance Writers, Journalists, Reporters, Researchers, Trend Analysts, Curators; Copywriters, Columnists; Illustrator for Book Publishers, Newspapers, Lifestyle Magazines, Research Firms or Public Relations Firms; Graphic Artist, Visualiser, Art Director, Graphic Communicator for Media and Communication.

Book Counselling

Learning Outcome

  • Explore typographic technologies and processes in specific contexts.
  • Explore the creative industries professions, through research into historic and contemporary precedent.
  • Develop Art and Design solutions, through an iterative development process, in response to a given brief.
  • Evaluate the requirements for packaging in response to a brief.
  • Evaluate the effectiveness of storytelling in a visual narrative.
  • Present a range of promotional material, using branding guidelines, in support of a given brand.
  • Evaluate the business plan, for a creative venture, based on stakeholder feedback and reflection.