UNDERGRADUATE PROGRAMME GRAPHIC DESIGN
|Graphic Design||4 Years||15||
||AIEED + PORTFOLIO + INTERVIEW
|Graphic & Interaction Design||3 Years||25||
||AIEED + PORTFOLIO + INTERVIEW
ELIGIBILITY: 10+1; 12th PASSED OR APPEARING; 16 YRS AND ABOVE
Twenty years ago, school career advice didn't even list it as a possible occupation. Graphic Design has grown a lot since then and has become a large part of the creative industries.
Worldwide, the graphic design industry generates $30 billion in revenue. The US is one of the largest markets.
During the five years to 2014, the Graphic Designers industry has exhibited growth as many downstream sectors have demanded graphic design services to streamline their digital and print brand presence.
The industry will grow in the five years to 2019, as revitalization in many downstream markets will spur demand for graphic design. While the manufacturing and advertising sectors will continue to require industry services, other sectors, such as healthcare, gaming, mobile, education, technology and financial services will purchase graphic design services, thus benefiting the industry.
This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.
As the design industry moves towards the global future, the need for professionals who are able to communicate ideas and concepts effectively is on the rise. The essential requirement will be for highly articulate ‘Design & context aware’ observers, analysts, commentators and creators. Requirement will also be for individuals with well-grounded research abilities and strong written communication skills, with aesthetic sensibilities to achieve effective results.
Graphic design is a creative, strategic, managerial and a technical activity. It essentially gives visual solutions to communication problems; often highlights the crux of the solution! There is always more than one option, but selecting the right one can make a real and positive difference.
Learners will explore historical and contemporary graphic work to develop understanding of how
visual language is used to communicate with an intended audience, purchaser or user.
A Graphic Designer is honed to become a 'designer' who integrates the approaches of other disciplines resulting in a cross-disciplinary input to achieve a collaborative, multi dimensional and hybrid visual competence. Our cognitive faculties respond to imagery and its underlying message more swiftly than they do to audios. If a picture can say a thousand words, imagine how many words a well-designed poster could communicate. An idea made tangible in a 2D form is a graphic interpretation of creativity message that could stay in the mind for years. Graphic design seeks to attract eyes, inspire mind, create desires and motivate the people to respond to messages, to make an impact, to build a brand, to move, to sell, to embrace humanity.
Visual communication is often about reconciling personal aesthetic ambitions with wider social, cultural and commercial considerations.
visual language is used to communicate with an intended audience, purchaser or user. They develop skills and understanding of the way in which aesthetic, social and cultural values underpin visual communication and their use by commercial visual communication. Learners are encouraged to take Projects, where possible, combine the analysis of others’ use of visual language with practical and experimental work and the resultant extracted meanings and methods are used to encourage learners to develop and apply analytical skills at a suitable level.
Learners are encouraged to identify the purpose of their communication, the meaning,
message or information they wish to convey and the characteristics of their target audience. They learn to apply their skill and understanding of visual language to create work that effectively communicates meaning to the intended audience.
Learners are encouraged to develop their own personal style and create visually interesting graphic work in a range of styles; produce independent visual material that is free of restraints of a defined communications task, and then adapt the work to perform a communication task.
Critiques of work and peer review provide a forum for considering the application of principles to practical work.
Study is combined with live assignments & live client briefs, set by clients, to encourage learners to generate ideas with a client or purpose in mind.
Competitions, off-site visits and visiting speakers all help to strengthen the learning in the programme and prepare learners for the transition into employment. Learners are encouraged to collaborate with their selected industry, either through work shadowing, interviews or periods of work placement.
For greater understanding of the terminology and conventions used in typographic design, hierarchical categories/ structures evident in printed, digital and screen based matter are deciphered to train the learner to produce designs using type with an informed degree of subtlety and sophistication.
Learners develop their understanding of the ways a symbol or logotype can transcend or be limited by cultural, ethical and commercial factors.
Packaging is a valid and powerful tool of communication when the fundamental principles of packaging are examined through its transition from the utilitarian to the promotional.
The 4th year progression is designed around building DESIGN & CONCEPTUAL CAPABILITIES with a strong focus on hands- on explorations and creative making to understand materials & processes, conceptualization using design strategy to eventually become Design Studio Entrepreneurs or professionals trained for employment in the Creative Craft Industry.
Critical Study in Art & Design/ Professional Practice in Art & Design/ Basic of
Digital Publications/ Advertising and Designing through Electronic Media
Design Project 2: Corporate Identity Design
Website Design/ Lens Based Recording Techniques in Art & Design (Photography & Video)/ Advertising Photography
Design Project 3: Packaging in Graphic Design.
The essential requirement will be for highly articulate ‘Design & Context aware’ observers, analysts, commentators and creators. Students can engage with the industry in roles of Graphic & written Content developer for various Design Firms; Freelance Writers, Journalists, Reporters, Researchers, Trend Analysts, Curators; Copywriters, Columnists; Illustrator for Book Publishers, Newspapers, Lifestyle Magazines, Research Firms or Public Relations Firms; Graphic Artist, Visualiser, Art Director, Graphic Communicator for Media & Communication.
Designers are moving away from tangible object-orientation and toward experiential or service-oriented design solutions and are involved in generating services, information visualization and visual experiences.