The HEPC (Handloom Export Promotion Council) conducted a workshop on September 30th to promote Indian Handloom Brand, launched and promoted by our Honorable Prime Minister Mr. Narendra Modi. In order to promote handloom industry in India alongwith the exporters, HEPC is conducting this workshop all over India.
Arch students and faculty members attended the workshop at The Fern Hotel. The workshop was very interesting and informative. The first session started with the Presentation on Export Benefits by Mrs. Reena Sawhney, HEPC, New Delhi. It elucidated about the various promotional schemes started by the government of India and the Government of Rajasthan to promote the Handloom Sector with a focus on attracting the exporters to invest in the handloom sector and making it profitable to them. The schemes not only looked for the exporters’ interests but also for the interests of the weavers. The schemes like Mahatama Gandhi Bunkar Yojana targeted on the health and welfare of the weavers.
Further in the workshop the students learned more about the Indian Handloom brand with the presentation by Ms. Ruchi Yadav, Deputy Director, WSC, Jaipur on Indian Handloom Brand, its procedure & benefits. The Indian Handloom brand is an initiative by the Ministry of Textiles, India, for branding of high quality handloom products. It is a trademark that would differentiate high quality handloom products and help in earning the trust of the customers by endorsing the quality in terms of raw materials, processing embellishment, weaving design and other quality parameters. It promotes high quality, authentic designs with zero defects and zero effect on environment. Students also learned about the handlooms that are listed under the Indian Handloom Brand.
Next the workshop incorporated a lecture by Mr. Satish Raina, Joint DGFT, Jaipur on how to enter into the exports. While interacting with the students, he explained how digital India has happened and eased out the work of documents and has added more credibility to the same. It is because of the digital India campaign, that all kinds of registrations can now be done through internet and people can avoid paper work or regular visits to the government offices.
At last there was a Presentation on “Color Trends and Visual Merchandising” for export market by Dr. Ruchika, NIFT, Jodhpur. The presentation clearly explained visual merchandising, why it is important, present trends in the industry and also threw light on the upcoming trends.
All in all it was an amazing experience for the students to gain so much knowledge and be prepared for the future opportunities in the field of Design and Export.
Four days of Glitter, Shine and Recognition, with our student Enakshi Bishnoi winning the first prize and receiving Award from Chief Minister of Rajasthan, Smt. Vasundhra Raje and Union Minister of State in Finance and Corporate Affairs, Sh. Arjun Ram Meghwal, JAS 16 indeed became a memorable experience for Arch Family and brought back the memories of the Jewellery Designing legacy started way back in the year 2000 !
ARCH Design Dhara is a powerful initiative taken by the Arch Academy of Design towards spreading awareness of critical & strategic design thinking, & research based higher education pathways to raise employable skills amongst the youth.
The first ARCH Design Dhara, was a mobile TRAVELLING EXHIBITION on wheels, which was flagged off by Smt. Vasundhara Raje, the Honourable Chief Minister of Rajasthan on 16th June, 2014.
The event was inaugurated by Bollywood Actor, Zayed Khan.
Welcoming him, ARCH founder and Director Ms. Archana Surana shared with us, “Design Dhara 2017- a Design & Craft Mela to create Awareness about Design Education amongst students & to give them an opportunity to learn with the skilled craftsmen. Students will get to understand the “Career Opportunities after Design Education” directly from the ace designers, entrepreneurs, HR Manager. Along with there will be live demonstrations on different crafts by Artisans.”
Zayed, was impressed seeing the crafts and products developed by the students at ARCH. He was spellbound seeing the beautiful jewellery collection. On this occasion he also launched Backstitch- ARCH’s Monthly Design Magazine and the poster of Design Story Photography competition lit by Arch to start from 1st September, 2016. He interacted with the students from different schools, colleges and media personnel and also introduced the audience with his latest app “ImKnotShy”.
The 3 day Fair saw different Artisans & Craftsmen displaying their skills related to Puppetry, Weaving, Pottery, Laser Cutting, Button Masala, 3D Pritning, Block Printing, Wood Cut, etc and Designers like Ms. Anuradha Singh, ADG Jawahar Kala Kendra and Mr. Paresh Founder-Neos Angles coming in and interacting with the students from different schools and other people visiting the event on the topic “Design in Everyday Life”.
Speakers shared insights about Design and Entrepreneurship wherein a state like Rajasthan and Jaipur- the world craft city is known for its Jewellery, Handicrafts, Textiles and Prints & Tourism world over has immense opportunities not only for learning but to start your own enterprise.
The campus had been decorated as a mela with Colorful banners, Selfie points and live workshops going on. The fair is a perfect example of learning with fun!
The students took Special interest in the Laser Cutting, 3 D Scanning and Photography. Sharing more about it, ARCH Director Academics- Prof. Benoy Thoompunkal said, these facilities have been introduced at Arch Business Incubator, a first of its kind initiative in Rajasthan, where you get a chance to convert your creativity into an expandable business opportunity.
During the Fair, Arch Academy witnessed footfall of more than 1500 students & guests from top schools, colleges and universities of Jaipur.
Design Dhara was full of colours, interaction and display of various skills ranging from Weaving to 3D Printing, from Jewellery Making to Block Printing, Arch Design Dhara has it all!
Design Dhara is ready to go to more cities in Rajasthan!!