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Bachelor of Business Administration (B.B.A.)

Course Intent

The BBA course aims at developing a student’s intellectual ability, executive personality and managerial skills through an appropriate blend of business and management education. The BBA course assists the student in understanding and developing the unique leadership and managerial qualities required for successfully managing business functions, an organizational unit or an enterprise. The course aims at equipping the students with the knowledge and skill sets required to evolve as a successful manager.

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Motivated by the positive response of the programme, Arch Academy of Fashion Art & Design is happy to offer BBA degree programme as a standalone programme to its beneficiaries (without Design Education) to hone their business skills and provide an insight into the world of management.

Course Content

Year 1 STUDY PROGRAMME
  • Fundamentals of Business Organization/ Business Communication skills/ Legal aspects of Business/ Fundamentals of Accounting/ Managerial Economics/ Fundamentals of Computer/ Principles and Practices of Management.
  • Entrepreneurship and Small Business Management/ Fundamentals of Co. Law/ Strategic Management/ Financial Management/ HR Management.
Year 2 STUDY PROGRAMME
  • Marketing Management/ Risk & Insurance Management/ Personality Development and Human Skills/ Tourism Marketing/ Industrial Management/ Business Statistics/ Human Resource Development.
  • Practical Aspects of Risk & Insurance Management/ Advertising and Sales Promotion/ Consumer Behavior and Marketing Research/ International Business/ Project Report & Viva Voce.
Year 3 STUDY PROGRAMME
  • Services Marketing/ Quantitative Techniques for Management/ Research Methods in Business Management/ Production and Materials Management/Organizational Behaviour.
  • Business Budgeting/ Compensation Management/ Management Information System/ Fundamentals of Banking/ Export Marketing/ Leadership Skills & Change Management/ Group Discussion & Presentation.


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