POSTGRADUATE LIFESTLYE ACCESORIES DESIGN PROGRAMME
|Lifestyle Accessories Design||2 years||
||AIEED + PORTFOLIO + INTERVIEW|
ELIGIBILITY: 12th PASSED AND ABOVE
Lifestyle products have emerged as a major emerging market segment in India, especially over the last five years. Lifestyle Accessory Design complements and enhances a person's lifestyle, right from the most basic to high-end luxury. It has gradually evolved to address the entire spectrum of accessories and lifestyle products, precious, semi precious and costume jewellery, leather goods, footwear, watches, giftware, tableware, silverware, crystal ware, office furniture, consumer interface design and retail environment design.
Globally, the demand for accessories and products that make a lifestyle statement will continue to expand as a result of changing lifestyle aspirations; as a reaction to the need to upgrade accessories of self, home and office; as an increasing demand for individual and distinct identity.
The Lifestyle Accessory Design programme is intended to train designers to actively create for the mental shifts in high end living and the numerous areas opened for lifestyle changes.
India is in the enviable position of having a large variety of living, skill-based traditions and a number of highly versatile creative people, capable of catering to this rapidly growing demand for lifestyle accessories.
The course is intended to promote the crafts of India as uniquely placed for innovative integration into contemporary Lifestyle Accessory design practice. This course also envisages inputs in relation to design collections and range development in Fashion Accessories to support fashion trends.
Lifestyle Accessory Design involves research and understanding of the way people live, their habits, their systems, their spaces and accessories and focuses on creating better products for them. Thorough consideration is given for the needs of the end user and for the way a product will be marketed.
Learners get familiar with a broad sweep of historical and cultural developments and understanding of the social, psychological, cultural, historical and commercial factors which underpin all visual arts & Design theory and practice across the spectrum of subject specialisms.
They gain a high degree of awareness & understanding of contemporary professional practice in the field of lifestyle accessories design through visiting galleries, shops, trade fairs, exhibitions, and high profile retail fairs.
Learners acquire the ability to communicate 3D ideas through 2D drawing techniques and 3D making, modelling and prototyping skills. Computer applications are used to create visuals and to support drawings, model making and design development.
Learners are taught to consider the utilitarian and creative principles of product design & investigate ergonomics in design, form, function, aesthetics and reliability. They explore materials and manufacturing methods to further develop their own ideas. The learner is expected to develop an understanding of the role and responsibilities of the designer in a commercial context.Year 1
Students are encouraged to undertake focused research which involves in-depth understanding of the target user and make customized outputs. They have internship and employment options at one of the following: