PRODUCT Design

2 YEARS

Masters in Design Entrepreneurship Specialisation

The Design Entrepreneurship course is an amalgamation of a research and market intelligence-driven and hands-on approach, unique in the way it examines the fundamental understanding of the Design profession with entrepreneurial concepts.

The learner is coached to provide a controlling link between various components of a venture and to provide innovative design solutions which are user experience-centric while encouraging learners to participate in a design entrepreneurial setup; apply knowledge and practical understanding of materials. Skills are inculcated in learners to make them Creative Entrepreneurs through multiple industry interactions and internships along with design projects.

Duration

2 years

CURRICULUM

FUNDAMENTALS OF ART & DESIGN
- Sketching
- Art appreciation
- Design thinking
- Design thinking tools
- Design process

ENTREPRENEURSHIP – I
- Introduction to entrepreneurship
- Techniques of idea generation and business analysis
- Identifying customers for the business
- Market research
- Basics of financial modelling

PROFESSIONAL ECOSYSTEM
- Key sectors of the industry
- Evolution of the design industry
- Design market & economic outlook
- Design industry analysis & employment opportunities
- Trends & design implications
- Design Ecosystem

MATERIALS TOOLS & TECHNIQUES – I
- Material Study and Manufacturing Process
- Digital Tools (Solid works/Fusion 360)
- Services
- Visualization & illustrations

DESIGN THINKING PROCESS AND METHODS
- Design Spectrum
- Ideation and Concept development
- Envision and Creation
- Exposure to Design process finished product

DESIGN RESEARCH & TREND ANALYSIS
- Material trends
- Forecasting methods
- Trend analysis

ENTREPRENEURSHIP – II
- Building a business model using lean model canvas
- Fundamentals of team building
- Branding strategy and social media basics
- Product development via MVP technique
- Go-to-market strategy

MATERIAL TOOLS AND TECHNIQUES II
- Material Study and Manufacturing Process
- Hardware study
- Processed and Synthetic: Metal/ Glass/ Fibre
- Material inventions and innovations

DESIGN PROJECT – I
- Introduction to industry project
- Conceptualization
- Design Process
- Professional practice in Product design
- Budget control
- Documentation & presentation

INDUSTRY INTERNSHIP

MERCHANDISING & MARKETING
- Introduction to Branding
- Understanding the process involved
- Case study
- Concept and introduction of visual merchandising.

ENTREPRENEURSHIP III
- Fundraising fundamentals
- Building a pitch deck
- Advanced financial modelling for start-ups
- Analysing competition
- Introduction to project management

STYLING & PHOTOGRAPHY
- The role of the styling
- Market strategy
- Branding and sponsorship guidelines
- Interior communication devices
- Photography skills and editing

PROFESSIONAL PRACTICE
- Understanding the organizational structure
- Human resource management
- International Business
- Production & operations
- Governance

PROJECT MANAGEMENT (INDUSTRY-BASED)
- Project management
- Project stakeholders
- Project manager attributes
- Project management processes

FINAL PROJECT (INDUSTRY INTERNSHIP BASED)
- Develop skills in decision-making, problem-solving and communication
- Select, plan, implement, and evaluate a project and present the outcomes
- Professional practice

ARCH UNIT

CFM( Colour, Finish, Material) - Key shot
Computer aided design -Solid works/Fusion 360
Furniture design

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Career Opportunities

Entrepreneur
Product Development Manager
Blogger and Social Media Marketer
Interface Designer
Lifestyle Product Designer
Product Coordinator
Trend and Forecast Analyst
Design Strategist
Exhibition Designer
Furniture Designer

Product/ Industrial designer
Consulting Firms researcher
Craft Based Product Designers
Design Managers
Lifestyle Accessories Designers
Designers of Costume products like Jewellery, Leather Goods, Giftware, Tableware, Watches, Bags, Footwear and Handicraft etc
Sourcing Consultants
Visual Merchandisers
Toy Designers

INTERNATIONAL STUDENTS

We welcome students from around the world and understand that our international students may have special requirements, email us at admission@archedu.org

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