Diwali isn’t just India’s biggest festival; it’s the Super Bowl of Indian advertising. With spending estimated to reach 1.85 trillion rupees ($22 billion) and 34% of urbanites planning to spend more this year, brands go all-in with campaigns that blend emotion, innovation, and cultural insight. In this blog, we’re breaking down the winning festive campaigns […]
In today’s design world, sustainability has become a driving force behind innovation and entrepreneurship. It’s no longer enough for a product to be visually appealing; it must also be meaningful, responsible, and future-oriented. The modern designer is not just a creator of objects but a creator of change, someone who understands that design decisions can […]
In this blog, we revisit the Tsunamika story and uncover valuable lessons it offers to anyone learning design today.
Design today isn’t just about aesthetics; it’s about creating experiences. Whether its product design, communication design, interiors, textiles, UX, or architecture, the best designers work across senses, crafting experiences that are immersive and memorable.
we will explore how design connects with people, places, and aspirations — and how personal experiences can shape design thinking
Step into Jaipur and you’ll quickly realise—it’s not just a city, it’s a moodboard. Known as the Pink City, Jaipur has an energy that feels like walking through a living design exhibition.
In an age driven by fast trends, instant consumption, and constant excess, intentional design stands apart as a practice of purpose.
Craft has always been a living language of culture, tradition, and identity. In the modern design landscape, it holds immense potential to shape more conscious, sustainable, and meaningful futures.
Design today is no longer confined to the classroom. It is dynamic, fast-evolving, and deeply influenced by real-world challenges and opportunities. For students to thrive in this ecosystem, design education must go beyond theory and embrace industry collaboration.
When you think of Jaipur, the first images that come to mind are often its pink-walled streets, majestic forts, and bustling bazaars. But look closer, and you’ll see something deeper — a living, breathing design ecosystem. Jaipur isn’t just a city of heritage; it’s a city of ideas, craft, and innovation, making it one of […]
