Communication Design

Overview

Communication Design at ARCH College of Design & Business positions visual communication as a strategic, human-centred practice integrating storytelling, systems thinking, and social innovation. The programme develops ethically aware, culturally responsive designers who combine heritage aesthetics with emerging technologies to create meaningful experiences across global contexts.

Built on contemporary international pedagogy, the curriculum follows a hybrid, studio-led and research-informed approach combining critical inquiry, narrative methods, and technical mastery. Students engage with motion design, immersive media (AR/VR/XR), interaction design, data visualisation, and AI-augmented workflows, while addressing sustainability, accessibility, and design ethics.

Through transdisciplinary collaboration, learners explore branding, UI/UX, interactive media, animation, and intelligent interfaces, progressing from research and concept development to prototyping and go-to-market strategies. Graduates emerge as adaptive visual storytellers and strategists, equipped for the evolving creative and communication industries.

Courses at a Glance

  • Duration : 4 years
  • Eligibility : 12th with minimum 50%
  • Affiliated : University of Rajasthan
  • Selection Criteria : All India Entrance Examination for Design (AIEED)

Year 1: Design Foundation

Students build a strong foundation in design thinking, visual communication, drawing, typography, colour, and digital basics, developing creative confidence and core communication skills.

Year 2: Visual Communication & Digital Skills

The focus shifts to graphic design, branding, layout, typography systems, digital tools, and user-centric design, supported by studio projects and applied visual communication.

Year 3: Specialisation & Industry Insight

Students explore UI/UX design, motion graphics, digital media, interaction design, and visual storytelling, along with electives and live projects aligned with industry needs.

Year 4: Professional Practice & Final Project

The final year emphasises design strategy, research, internships, portfolio development, and a comprehensive graduation project, preparing students for professional roles in communication, digital, and creative industries.

Note: Every Year, students get the opportunity to undertake Internship.

  • Duration : 2+1+1 Years
  • Eligibility : 12th with minimum 50%
  • Affiliated : PEARSON BTEC
  • Selection Criteria : All India Entrance Examination for Design (AIEED)

Year 1: Level 4 (HND)

Students build strong foundations in digital design through visual communication, design principles, digital tools, creative coding basics, UI fundamentals, and contextual studies, developing creative and technical confidence.

Year 2: Level 5 (HND)

The focus advances to user experience design, interaction design, motion and digital media, design research, branding for digital platforms, and collaborative industry-oriented projects that enhance professional readiness.

Year 3: B.A

International Degree Study Abroad Programme

Year 4: M.A

International Degree Study Abroad Programme

Note: Every Year, students get the opportunity to undertake Internship.

  • Duration : 2 Years
  • Eligibility : Graduation with minimum 50%
  • Affiliated : Vishvakarma Skills University
  • Selection Criteria : All India Entrance Examination for Design (AIEED)

Semester 1: Design Research & Visual Communication Foundations

Students develop a strong base in design research, visual thinking, semiotics, user understanding, and communication theory, while exploring typography, imagery, narrative building, and concept development.

Semester 2: Strategy, Branding & Media Practice

The focus shifts to brand strategy, information design, content creation, digital media, storytelling across platforms, and design management, helping students understand communication as a strategic and business-driven practice.

Semester 3: Advanced Communication Design & Industry Exposure

Students deepen their expertise through UI/UX, interaction design, motion graphics, publication systems, and real-world projects, supported by internships, live briefs, and industry collaborations.

Semester 4: Final Project & Professional Readiness

The final semester emphasises research-led design projects, thesis documentation, portfolio development, and professional practice, preparing students for leadership roles in communication design, media, branding, and digital industries.

  • Duration : 3/6/12 Months
  • Award : ARCH Certificate
  • Selection Criteria : Personal Interaction

3-Month Courses (3 Days a Week)

  • Branding Design
  • Typography design

4-Month Courses (3 Days a Week)

  • Photography & Editing
  • 2D Animation & Stopmotion

6-Month Courses (3 Days a Week)

  • UI/UX
  • Duration : 4 years
  • Eligibility : 12th with minimum 50%
  • Affiliated : University of Rajasthan
  • Selection Criteria : All India Entrance Examination for Design (AIEED)

Year 1: Design Foundation

  Students build a strong foundation in design thinking, visual communication, drawing, typography, colour, and digital basics, developing creative confidence and core communication skills.

Year 2: Visual Communication & Digital Skills

The focus shifts to graphic design, branding, layout, typography systems, digital tools, and user-centric design, supported by studio projects and applied visual communication.

Year 3: Specialisation & Industry Insight

 Students explore UI/UX design, motion graphics, digital media, interaction design, and visual storytelling, along with electives and live projects aligned with industry needs.

Year 4: Professional Practice & Final Project

The final year emphasises design strategy, research, internships, portfolio development, and a comprehensive graduation project, preparing students for professional roles in communication, digital, and creative industries.

Note: Every Year, students get the opportunity to undertake Internship.

  • Duration : 2+1+1 Years
  • Eligibility : 12th with minimum 50%
  • Affiliated : PEARSON BTEC
  • Selection Criteria : All India Entrance Examination for Design (AIEED)

Year 1: Level 4 (HND)

Students build strong foundations in digital design through visual communication, design principles, digital tools, creative coding basics, UI fundamentals, and contextual studies, developing creative and technical confidence.

Year 2: Level 5 (HND)

The focus advances to user experience design, interaction design, motion and digital media, design research, branding for digital platforms, and collaborative industry-oriented projects that enhance professional readiness.

Year 3: B.A

International Degree Study Abroad Programme

Year 4: M.A

International Degree Study Abroad Programme

Note: Every Year, students get the opportunity to undertake Internship.

  • Duration : 2 Years
  • Eligibility : Graduation with minimum 50%
  • Affiliated : Vishvakarma Skills University
  • Selection Criteria : All India Entrance Examination for Design (AIEED)

Semester 1: Design Research & Visual Communication Foundations

Students develop a strong base in design research, visual thinking, semiotics, user understanding, and communication theory, while exploring typography, imagery, narrative building, and concept development.

Semester 2: Strategy, Branding & Media Practice

The focus shifts to brand strategy, information design, content creation, digital media, storytelling across platforms, and design management, helping students understand communication as a strategic and business-driven practice.

Semester 3: Advanced Communication Design & Industry Exposure

Students deepen their expertise through UI/UX, interaction design, motion graphics, publication systems, and real-world projects, supported by internships, live briefs, and industry collaborations.

Semester 4: Final Project & Professional Readiness

The final semester emphasises research-led design projects, thesis documentation, portfolio development, and professional practice, preparing students for leadership roles in communication design, media, branding, and digital industries.

  • Duration : 3/6/12 Months
  • Award : ARCH Certificate
  • Selection Criteria : Personal Interaction

3-Month Courses (3 Days a Week)

  • Branding Design
  • Typography design

4-Month Courses (3 Days a Week)

  • Photography & Editing
  • 2D Animation & Stopmotion

6-Month Courses (3 Days a Week)

  • UI/UX

Alumni Speak

Rashi Malpani

Rashi Malpani

Senior Executive @ TheSmallBigIdea Branding & Identity, Design
(2017-2021)

Rupali Khandelwal

Rupali Khandelwal

HND/BA Digital Design
(2022-2024)

Vipin Sharma

Vipin Sharma

Ex Project Lead, Microsoft India 
(2014-2016)

Shubham Bansal

Shubham Bansal

B.Des Communication Design
(2018-2022)

Industry Speak

Ajay Chopra

Ajay Chopra

Director,
Crayons Advertising Ltd.

Benoy Thoompunkal

Benoy Thoompunkal

Director, International Relations &
Partnerships Mentor, Industrial
Design & Photography

Prof. Bhawani Shankar Sharma

Prof. Bhawani Shankar Sharma

Former Chairman Rajasthan
Lalit Kala Academy, Artist

Industry Insights

Industry Insights
  • The global animation market is expected to grow from USD 436.24 billion in 2024 to USD 895.71 billion by 2034, with a CAGR of 7.5%.
  • The design communication field in India is growing rapidly, with the design industry expanding at an annual rate of 23–25%.
  • The global visual communication design services market is expected to reach USD 6.7 billion by 2032.
  • India’s graphic design market is projected to grow at 6–7% CAGR through 2030, driven by rising demand for digital branding, UI/UX, and visual content across industries

The ARCH Experience

Riya Bindal - Lifeguide

Riya Bindal - Lifeguide

Riya Bindal contributed to the award-winning animation film, recognized as ‘Best in Animation’ at the Asian Academy Creative Awards. She was a part of the design team at Reliance Studios in Mumbai.

‘DOO’ Mobile App Project - Lifeguide

‘DOO’ Mobile App Project - Lifeguide

The Design Project by the student involved the creation of an app for the Delhi Zoo named ‘DOO’. The public can use this App to get a whole new experience of the zoo.

CII Symbol Design Competition

CII Symbol Design Competition

ARCH College of Design & Business won the Symbol Design Competition hosted by the Confederation of Indian Industry (CII), showcasing excellence in visual communication and design innovation.

Ayushi Pathak

Ayushi Pathak

Ayushi Pathak Represented Rajasthan in WorldSkills India Nationals 2024 - Graphic Design Technology.

Aajeevika

Packaging Design Project for Rajasthan Grameen Aajeevika Vikas Parishad (Rajeevika).

Upasana powerfully

Film project TSUNAMIKA by Upasana powerfully highlights the importance of environmentally responsible behaviour and its impact on natural water bodies, earning recognition from the United Nations.

Film-making

Film-making project by students of ARCH College of Design & Business in collaboration with the City Palace Jaipur and its museum, documenting the vibrant Teej Festival through cultural storytelling, rituals, and visual narratives of Rajasthan’s living heritage.

Institutional Capacity Building Research

Institutional Capacity Building Research Project by British Council

ARCH & Perth College, UHI, Scotland received a 45,000 GBP UKIERI 2012 grant for Institutional Capacity Building Administered through the British Council.

International Progression

International Progression

Students gain pathways to complete internationally recognized design degrees abroad, through international progression agreements with universities like MMU, Teesside and UCLAN etc.

Workshops by HSE University

Workshops by HSE University

A workshop on “Lettering and Proto-Logo Design: Designing a Personal Monogram” was conducted by Mitya Kharshak, renowned designer, Dean of the HSE Art and Design School, Saint Petersburg.

Comic Con India, Jaipur 2026

Comic Con India, Jaipur 2026

ARCHers step beyond the classroom and immerse themselves in a living creative ecosystem. Surrounded by pop culture, storytelling, gaming, cosplay, and visual arts, students experienced firsthand how ideas translate into audience impact and industry relevance.

Mastering the Art of Typography

Mastering the Art of Typography

Mentored by Karan Vir Singh, Foundation students at ARCH College of Design & Business completed a 4–5 day intensive typography workshop, exploring type anatomy, hierarchy, spacing, and visual storytelling through design.

Classroom Project with Manchester Metropolitan University

Classroom Project with Manchester Metropolitan University

Through a collaborative classroom project with Manchester Metropolitan University, students from ARCH College of Design & Business explored the idea of improvised boundaries through Jaipur’s traditional Kathputli art form.

Photography Studio

Photography Studio: Professional setup for product and model shoots, mood boards, art direction, and portfolio development.

Graphic Print Lab:

Graphic Print Lab: Facilities for 2D design exploration, visual experimentation, and iterative concept development.

CAD & Mac Labs

CAD & Mac Labs: High-end workstations with advanced design software and hardware for technical and digital design training.