Business Industry Overview & Scope

Traditionally, there has been little connection business administration and design, which was perceived seen as limited to the world of business projects, but in recent times more and more organisations are applying design to business and management to improve design relevant activities and to better connect design with corporate processes. With new design concepts being defined in the ever-evolving field of business and management, it opens doors beyond pure business and management and encourages new future possibilities where design contributes to the broader business and management sectors.

Design and how to think like a designer (design thinking) has become an important discussion point in industry meets and corporate circles. It is emerging as the method of choice while creating corporate strategies, systems, and processes.

Keeping future possibilities in perspective, the need is for individuals with education beyond business administration and management, catering to the specific needs of the creative industries. A BBA (Design) is a valuable assess to any organisation and encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success

On a deeper level, a BBA (Design) seeks to link design, innovation, technology, management and customers to provide competitive advantage across the triple bottom line: economic, social/cultural, and environmental factors. It is the art and science of empowering design to enhance collaboration and synergy between “design” and “business” to improve design effectiveness.

Be a Design Thinker

Course Content

The programme offers an integrated and distinctive approach to design application and leadership by combining current Business Administration theory with best design practices. In hands-on interdisciplinary projects and applied research, learners will put ideas into action and develop forward-thinking approaches to creative enterprise in various settings.

The focus is on interdisciplinary collaboration and the integration of design thinking at all levels of strategy, planning and management. Coursework, real time interdisciplinary projects, internships and projects enhance students’ knowledge and practice of theory, visualisation, financial practices and marketing.

Learners are provided with the knowledge and understanding of both business administration as well as on the integration of design thinking skills. Full participation in learning activities also develops essential communication and team building skills.

The three-year BBA programme provides an education far more focused than an MBA for the special needs of leaders managing design firms or managing teams in the creative industries. The programme provides participants with an integrated focus on the role of design in the creation and management of strategic and sustainable advantage.


Year 1

First year supports students in gaining fundamental knowledge and skills.

Business & Management, Business Communication, Legal Aspects of Indian Business, Business Economics, Financial Accounting, Computer Fundamentals Theory Practicals

Year 2

Second year builds upon students’ knowledge and skills.

Strategic Management, Marketing Management, Human Resource Management, Business Finance, Quantitative Techniques, Management Information System

Year 3

Organisational Behaviour, Indian Management Thought and Business Leaders, International Business, Cost and Management Accounting, E-Commerce, Book Review Presentation and Viva-voce

Eligibility 12th (any stream)
Duration 3 years
ARCH Diploma in Design, Management & Entrepreneurship

Progression & Exchanges

  • uniraj

    University of Rajasthan

Career Opportunities

Some examples of professionals practicing within business administration and design management include design department managers, brand managers, strategists, and researchers, as well as managers and executives responsible for making decisions about how design is used in the organisation.

Book Counselling

Learning Outcome

  • To bridge the disciplines of traditional business administration and design through contextual knowledge, skills and application.
  • To integrate knowledge of fundamental business activities such as research, product development, marketing, communications and production with an understanding of the essential value of creativity and its use for building strategic advantage.
  • To encourage ‘design thinking’ among business professionals and provide a structure for understanding the integral role of design in business administration.
  • To develop distinctive approaches to design application and leadership by combining current business administration theory with best design practices with a special focus on helping in the achievement of dreams and aspiration able to plan to overcome barriers to implementation of creative and innovative business ideas in an organisation.