BBA Design & Entrepreneurship

BBA Degree

(Add-ons) :

• Design & Entrepreneurship
• Event Management
• Fashion Business
• Digital Marketing

Design is transforming into a powerful tool for enhancing the quality of life and achieving organisational success, whether it be the creation of well-designed products, services, communications, or the environment. BBA offered by ARCH is an innovative course that seeks to link Design with innovation by combining current Business Administration theory with the best design practices. The course focuses on the unique needs of leaders managing design firms or creative industries.

The three-year professional programme integrates business with design thinking and liberal arts with add-on specialisation of choice in :

• Design and Entrepreneurship - aims at building entrepreneurial and strategic aspects of the business.
• Event Management - aims at developing management skills that will enable planning, organisation and marketing events such as corporate events, exhibitions, conferences, sports events, family events, fairs, and concerts.
• Digital Marketing - aims at combining digital marketing with managerial concepts to optimise reach and profitability for businesses.
• Fashion Business - aims to introduce students to fashion through a business perspective, demonstrating how the media, society, and economy influence promotions, distributions, and pricing of fashion merchandise.

CURRICULUM