In current times organisations are applying design to business and management. Design is emerging as the method of choice to improve design relevant activities and in the creation of corporate strategies, systems and processes.

This three-year Business Administration course examines business decisions, ongoing processes and the strategies, that enable innovation, and the effective creation of well designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.

On a deeper level, a BBA (Design) seeks to link design, innovation, technology, management and customers, and addressing, in effect, the economic, social/cultural, and environmental factors that form the triple bottom line for competitive advantage.

The course offers an integrated and distinctive approach to design application and leadership by combining current Business Administration theory with best design practices. Through hands-on interdisciplinary projects, internships, and applied research in real time, learners will put ideas into action and develop forward-thinking approaches to creative enterprise in various settings.

The three-year BBA course provides an education focused on the special needs of leaders managing design firms or managing teams in the creative industries. The programme provides participants with an integrated focus on the role of design in the creation and management of strategic and sustainable advantage.


3 Years


  • Business & Management
  • Business Communication
  • Legal Aspects of Indian Business
  • Business Economics
  • Financial Accounting
  • Computer Fundamentals Theory and Practical
  • Design Thinking and Methods
  • Entrepreneurship I
  • Lean Principles I
  • Professional Practice
  • Strategic Management
  • Marketing Management
  • Human Resource Management
  • Business Finance
  • Quantitative Techniques
  • Management Information System
  • Strategic and Innovative thinking
  • Entrepreneurship II
  • Lean Principles II
  • Industry Internship
  • Organisational Behaviour
  • Indian Management Thought and Business Leaders
  • International Business
  • Cost and Management Accounting
  • E-Commerce
  • Book Review Presentation and Viva-voce
  • Entrepreneurship III (Accelerator Course)
  • Lean Principles III
  • Design and Business Project (Internship)

Career Opportunities:

  • Design department manager
  • Brand manager
  • Manager
  • Brand Identity Developer
  • Executive
  • Strategist
  • Researcher
  • Entrepreneurial Consultant


We welcome students from around the world and understand that our international students may have special requirements. Email us at


Grooming The Groomers

In collaboration with : NIESBUD and MSME

Changemakers- New Fashion Business Models

Creative Dialogue between : Vishwas Shringi - Founder and CEO, Voylla Fashions Private ltd, Chintan Bakshi - CEO, Startup Oasis, Thenny Mejia - Founder and CEO, Fashionabc