Business Accelerator Program at ARCH Impresses Students
A workshop on "Customer validation, creating a brand identity and perception and building customer loyalty" was held at the ARCH campus in Jaipur on 9th February 2018. This was the 4th session of the Accelerator program. The guest speaker in this session was Mr. Pawas Jain who is a Chartered Account by profession and has been a Digital Media Entrepreneur for the last 6 years. He started with a tech portal that scaled up into a global tech-news platform and moved on to creating 'The Brand Cocktail', a 360 degree digital content and media company. It is a full service brand and digital marketing company that focuses on providing business services that help a business, reach out to its target market and stay competitive and relevant in a fast evolving digital environment.
Jewellery Design student at ARCH, Sukriti Banthia remarked, "This session gave us marketing insights on how to promote a brand and how to reach out to the right audience." Fashion Design student Priyanshi Arora says, "The Accelerator program is going really well. After four sessions we know about the practical concepts, tips and tricks to incubate our ideas and survive in this dynamic environment. Being a final year student I will be stepping into the industry soon. This program is preparing me for it." The students were greatly impressed and inspired by this session, and very excited about the upcoming Accelerator sessions.