News & Events

16-May-2020

Insta Live Dialogue with Jewellery Influencer Katerina Perez

Celebrity Jewellery Influencer from London, Katerina Perez, Founder and Editor-In-Chief of katerinaperez.com was in conversation with ARCH Director, Archana Surana on “Essential Elements for Building a Successful Jewellery Brand”.

Katerina, with more than 12 years of experience in the Jewellery Sector, said it is very important to  educate customers about how the craftsmanship and effort that goes behind the making of each piece of jewellery defines its cost. Every designer has his own DNA, which differentiates them from others. To be successful in a profession one must maintain quality rather than quantity.