ARCH College of Design & Business recently conducted an insightful Masterclass on Personal Branding for its students, led by Ms. Tanvi Sharma, Founder & CEO of Working Tables India. The session focused on helping young designers understand what makes a creative professional truly unforgettable—not just strong work, but the story, intent, and identity behind it.
Through real-world examples and practical frameworks, the masterclass explored how designers can shape their creative identity, communicate their value with clarity, and use digital platforms with purpose rather than perfection. Students were encouraged to see personal branding as a strategic process rooted in authenticity and consistency.
Key takeaways from the session included the importance of sharing one’s process, embracing visibility as a professional tool, and understanding personal branding as a designer’s unique fingerprint.
The masterclass served as a powerful reminder that in the creative industry, a personal brand begins long before a portfolio—shaped by mindset, narrative, and the courage to be seen.
Archana Surana, Founder and Director of ARCH College of Design & Business, has been re-elected as Board Member of the Cumulus Association Executive Board for the 2025–2028 term. She previously served as the Vice President from 2022 to 2025.
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