27-Mar-2026
One District One Product (ODOP) Scheme for MSMEs and Entrepreneurs at ARCH College, Jaipur
Jaipur, March 27: Under the “One District One Product (ODOP)” initiative, a Digital Empowerment Training Program for MSMEs, entrepreneurs, and Self-Help Groups (SHGs) was organized at ARCH College of Design & Business, Jaipur. The program was organised by the Institution of Civil Engineers Society (ICES).
The training aimed to equip participants—including artisans, entrepreneurs, MSMEs, and SHG members—with essential knowledge to grow their businesses through digital platforms.
The event was graced by the presence of Archana Surana, Founder & Director, ARCH College and Ritu Nanda, Retired RAS and Director (Administration).
Training sessions were conducted by National Award-winning Master Artisan Dr. Deepak Sankit, along with Ripudaman Swami and Vikas Jain, who shared practical insights on digital tools, business development, and expansion strategies.
Key focus areas included digital marketing, onboarding on online marketplaces, branding and promotion, and leveraging government schemes for business growth.
The initiative aims to digitally empower grassroots entrepreneurs and artisans, connecting them to wider markets while strengthening the vision of Vocal for Local and Atmanirbhar Bharat.