ARCH recently hosted Khyati Meena for a masterclass on cracking the algorithm, where she told students that great social media content is never just a design exercise, but a negotiation between imagination and structure.
Meena defended the carousel as a powerful format, thanks to the high save rates platforms read as genuine value. Readability, she stressed, comes first, with poster fonts offering the clearest legibility. Concepts should be bold, but never at the cost of being instantly understood.
She urged tight alignment between hooks and captions so platforms recognise consistent context, and recommended trending audio to reach beyond existing followers.
Students also learned that a platform's built-in toolbar unlocks tailored suggestions and posting-time recommendations only after nine posts and that consistency, backed by a structured content calendar, is non-negotiable.
Meena closed by calling community management part of the framework itself: prompt replies to DMs and comments, paired with an eye-catching cover, complete the loop from first impression to lasting engagement.
Your text ended with "Orientation 2026." If the masterclass was part of that programme, I can work it into the opening line.
Archana Surana, Founder and Director of ARCH College of Design & Business, has been re-elected as Board Member of the Cumulus Association Executive Board for the 2025–2028 term. She previously served as the Vice President from 2022 to 2025.
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ARCH College of Design & Business received a Certificate of Recognition from the CSR Universe Climate Action & Sustainability Awards 2025 under the Editorial Choice for Sustainable Fashion. .
Over 70 enthusiastic school teachers from across Jaipur gathered at ARCH College of Design & Business to participate in "Unmasking the Artist Within", a unique Art Therapy Workshop that encouraged self-expression, creativity, and reflection through art..
ARCH College of Design & Business proudly marks 25 years of design education in India. Established in 2000, ARCH has grown into a premier institution, empowering over 7,500 students with a vision to co-create, innovate, and lead with purpose..
ARCH College of Design & Business hosted AnARCHY 2025 on the foundation day, 3rd April, to celebrate the silver jubilee in the design education industry. AnARCHY 2025 was an energetic Inter-Disciplinary Design Culture Fest that brought together creativity, collaboration, and celebration.
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