BA Fashion Design
International degree program (3+1 years)
A report on the Indian Fashion Industry
recently stated that this Industry can increase
from its net worth of Rs 200 crore to Rs 1,000
crore in the next five to ten years. Currently,
the worldwide market for designer wear
is $35 billion, with 9% growth rate. And the
Indian fashion industry is only creating hardly
0.1% of the international industry’s net worth.
In an analysis of ASSOCHAM on “Indian
Fashion Industry”, it was further revealed
that the Indian fashion industry accounts for
barely 0.2 % of the international industry’s net
worth. Currently the market for designer wear
is worth Rs 1,62,900 crore and growing at 9.5 % every year.
Since the last decade the Indian fashion industry has moved from the embryonic stage to a
blossoming take-off. Fashion designers have contributed immensely to the spread of fashion
as a driving force, both among Indian consumers and select segments of Western markets.
India can now boast dozens of leading fashion designers, who can match any European
fashion designer in their concepts, styles and designs.
India is today recognised as one of the best sourcing destinations for garments, textiles,
accessories and finish: it provides a perfect blend of fashion, designs, quality, patterns,
textures, colors and finish.
Rajasthan is known the world over for its printed and dyed fabric for the fashion garment
industry. Rajasthani prints of Bagru and Sanganer; hand-woven Kota Doria and Khadi in
the form of garments, made-ups and textiles have found global fame and recognition.
According to the National Skill Development Corporation, the availability of designing and
merchandising skills would be crucial for increasing share in export markets and tapping the
potential in new markets.
In this programme, learners gain knowledge and understanding of the
creative potential of fashion-related materials and construction methods and
are encouraged to explore widely the appropriate manufacturing processes
and finishing techniques.
Students are equipped with the knowledge, attitude and skills to give shape
to their creative ideas and to provide a coherent, creative and professional
portfolio of work. The programme develops a high-level of competence in
controlling the creative process from the birth of the concept to realisation,
with a wholistic perspective of the product development process right up to
Learners are introduced to a range of techniques and methods, to produce
designer samples to a professional standard. Tutorials enable learners to
select and apply the most suitable methods for garment manufacture and
will support learners in the development of a unique capsule collection from
their own designs and patterns.
The student is provided opportunities to gain live experience through
industry interaction and live projects to learn and adopt the best professional
practices. The building of interpersonal skills, confidence and competence
with oral presentation is encouraged. Learners work individually, with group
critiques included to encourage enquiry, debate and evaluation.
In the 3+1 delivery, after the successful completion of Three years at ARCH,
the final International degree year (Level 6) is undertaken with a study
abroad opportunity at a university/institution with which ARCH or PEARSON
has an agreement.
Year 1 Common Foundation Studies in Art & Design
The Foundation Studies Programme is common to all BTEC programmes
in design for undergraduates. The preparatory course aims to develop
within students the aesthetic and social sense and sensibilities that
go beyond learning the skills and techniques of a discipline. The
content helps to evolve design perception, enrich conceptual thinking,
understand design processes, and prepares one to challenge their own
preconceptions through critical understanding and exploration of new
ideas towards developing eventual solutions.
Elements & Principles of Design/ Contextual Studies/ Visual
Communication and Representation Techniques (Nature Drawing /
Human Figure Drawing/ Object Drawing/ Geometry/ Perspective
Drawing/ Isometric Drawing/ Orthographic Drawing)/ Basic
Photography/ Basic Material Studies/ Experiments in 3D Geometry/
Computer Fundamentals/ Ideas Generation and Development/
Techniques & Processes/ Design Process/ Professional Development/
Individual Project (Pearson-set)
- Discuss the social, historical and cultural context of key art and design movements, theories and practices.
- Analyse a specific work of art or design related to own area of specialism.
- Use primary and secondary research methods to investigate an area of practice, with consideration of research ethics .
- Present research findings, through written work, visually and orally.
Techniques & Processes
- Evaluate a given brief to identify stakeholder requirements and areas for investigation and research.
- Explore concepts, materials and processes through experimentation and testing.
- Present a body of work that includes evidence of development process, as well as final outcomes.
- Assess own process and outcomes, based on reflection and feedback of others.
- Explore the creative industries professions, through research into historic and contemporary precedent.
- Discuss personal career goals in relation to the range of roles and subjects in the creative industries.
- Define personal development plans; highlighting areas to support specific career goals and general skills.
- Critically reflect on the achievement of personal development goals and plan for the future.
Individual Project (Pearson-set)
- Examine specialist area of creative practice within historical and contemporary contexts
- Develop art and design solutions, through an iterative development process, in response to a given brief.
- Present an art and design solution, including a portfolio of development work, in response to a given brief.
- Evaluate work in relation to an identified area of specialism in the creative industries.
Critical Study in Art and Design
- Understand the historical evolution and visual characteristics of the work of artists and designers
- Understand and apply appropriate methods of research and analysis
- Be able to apply the influences of historical, contemporary and contextual factors to own practice
- Be able to synthesise research and present a professional and personal written study
Computer Aided Design (CAD)
- Discuss the role of CAD in different contexts and its influence on
design and manufacturing processes in areas of specialist practice.
- Use 2D and 3D CAD software to produce visualisations and
- Present drawings and renderings, for a given project, produced
using CAD software.
- Evaluate the way in which CAD software may integrate into
Fashion & Textiles Practices
- Explore specialist areas of fashion and textiles practice; through
historical and contemporary precedent research.
- Produce a collection of two- and three-dimensional samples using
different fabrics, materials and processes in response to a brief.
- Develop a range of fashion and textiles outcomes in response to
a given brief.
- Evaluate a fashion & textile range in relation to a marketing strategy.
Pattern Cutting & Garment Making
- Research the properties and characteristics of fabrics and fibres,
in the production of garments, through historic and contemporary
- Create a pattern, based on body measurements, using industry
standard signs and symbols, in response to a given brief.
- Create toiles and final garments; demonstrating the safe use of
equipment and relevant health and safety regulations.
- Produce a finished garment, evaluate and carry out quality checks.
- Investigate trends, through contextual research, to inform the
strategy for a fashion collection.
- Communicate a fashion collection strategy, based on research
- Present a fashion collection, identifying areas for further
development and best practice.
- Review own skills and abilities in support of future employment or
- Investigate business structures, legal frameworks and legislation to
construct a business plan.
- Develop material to support future employment or self-employment.
- Present own skills, abilities and work to an employer or client.
Applied Practice Collaborative Project (Pearson-set)
- Evaluate own and group skills, in support of a collaborative team
- Plan and manage a collaborative project, based on a Pearson-set theme.
- Present collaborative project outcomes, highlighting own
- Critically evaluate own work, and the work of others in a collaborative
Advanced Fashion Studies
- Develop a strategy for a capsule collection; supported by market
and contextual research, in response to a brief.
- Create patterns for a capsule collection, based on initial designs and
working drawings .
- Produce a capsule collection using production techniques and
- Present a collection of fashion design toiles and final garments.
- Discuss the role and responsibilities of the stylist within the historical
and contemporary creative industries.
- Analyse images to determine the editorial, branding or marketing
- Develop an editorial, branding or marketing strategy in relation to
a given product.
- Present a portfolio of styled images, in support of an editorial,
marketing or branding strategy.
Branding and Identity
- Discuss the role of branding and identity through analysis of
historical and contemporary contextual research.
- Evaluate a given brand to determine core values, mission
- Develop a style guide/branding guidelines for a given brand
- Present a range of promotional material, using branding guidelines,
in support of a given brand.
- Explore a creative opportunity, based on own skills and knowledge
- Assess the viability of a creative opportunity, through analysis of
- Present a business plan, for a creative venture, to a panel of potential
- Evaluate the business plan, for a creative venture, based on
stakeholder feedback and reflection
Year 4 B.A Degree Level 6
- International Degree Study Abroad Programme
|No. of Seats
||12th (any stream)
Bachelor of Arts (B.A) from a foreign university with whom ARCH/PEARSON has an agreement.
Pearson BTEC HND Level 5
ARCH UG Level Diploma
Fashion design with design studios, costume
designers, export houses, retail and fashion
houses, independent design consultant,
creative pattern makers, fashion illustrators,
fashion photographers, fashion editor,
journalist, fashion critic, fashion blogger,
trend and forecast analyst, fashion stylists
and coordinators, brand manager, product
developers in design merchandising,
fashion merchandisers, automobile interior
design, quality control manager, design
strategist with NGO’s (engaging in design
intervention and sustenance of traditional
skills), academician etc.
A fashion designer is a versatile and creative
professional who can eventually diversify
into other design professions based on a
specific interest or specialisation.
- Exhibit self-empowerment through understanding of Art and Design in local, regional and global context of creative industries and aspire for international career pathways.
- Display Art and Design skills, knowledge and the understanding necessary to achieve high performance in the global creative industries sector.
- Apply creative thinking and recognize its value in the creative enterprise and beyond.
- Research, explore and draw conclusions for a given design or a creative problem.
- Work with transforming technologies and utilize opportunities to enter or progress in employment in creative & Fashion industry
- Adopt balance between employability skills and the knowledge essential for entrepreneurial, employment or academic aspirations.