BA Fashion Design

International degree program (3+1+1 years)

Industry Overview

A report on the Indian Fashion Industry recently stated that this Industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide market for designer wear is $35 billion, with 9% growth rate. And the Indian fashion industry is only creating hardly 0.1% of the international industry’s net worth.

In an analysis of ASSOCHAM on “Indian Fashion Industry”, it was further revealed that the Indian fashion industry accounts for barely 0.2 % of the international industry’s net worth. Currently the market for designer wear is worth Rs 1,62,900 crore and growing at 9.5 % every year.

Since the last decade the Indian fashion industry has moved from the embryonic stage to a blossoming take-off. Fashion designers have contributed immensely to the spread of fashion as a driving force, both among Indian consumers and select segments of Western markets. India can now boast dozens of leading fashion designers, who can match any European fashion designer in their concepts, styles and designs.

India is today recognised as one of the best sourcing destinations for garments, textiles, accessories and finish: it provides a perfect blend of fashion, designs, quality, patterns, textures, colors and finish.

Rajasthan is known the world over for its printed and dyed fabric for the fashion garment industry. Rajasthani prints of Bagru and Sanganer; hand-woven Kota Doria and Khadi in the form of garments, made-ups and textiles have found global fame and recognition. According to the National Skill Development Corporation, the availability of designing and merchandising skills would be crucial for increasing share in export markets and tapping the potential in new markets.

Be a Design Thinker

Course Content

In this programme, learners gain knowledge and understanding of the creative potential of fashion-related materials and construction methods and are encouraged to explore widely the appropriate manufacturing processes and finishing techniques.

Students are equipped with the knowledge, attitude and skills to give shape to their creative ideas and to provide a coherent, creative and professional portfolio of work. The programme develops a high-level of competence in controlling the creative process from the birth of the concept to realisation, with a wholistic perspective of the product development process right up to the ‘consumer’.

Learners are introduced to a range of techniques and methods, to produce designer samples to a professional standard. Tutorials enable learners to select and apply the most suitable methods for garment manufacture and will support learners in the development of a unique capsule collection from their own designs and patterns.

The student is provided opportunities to gain live experience through industry interaction and live projects to learn and adopt the best professional practices. The building of interpersonal skills, confidence and competence with oral presentation is encouraged. Learners work individually, with group critiques included to encourage enquiry, debate and evaluation.

In the 3+1 delivery, after the successful completion of Three years at ARCH, the final International degree year (Level 6) is undertaken with a study abroad opportunity at a university/institution with which ARCH or PEARSON has an agreement.


Year 1 Common Foundation Studies in Art & Design

The Foundation Studies Programme is common to all BTEC programmes in design for undergraduates. The preparatory course aims to develop within students the aesthetic and social sense and sensibilities that go beyond learning the skills and techniques of a discipline. The content helps to evolve design perception, enrich conceptual thinking, understand design processes, and prepares one to challenge their own preconceptions through critical understanding and exploration of new ideas towards developing eventual solutions.

Elements & Principles of Design/ Contextual Studies/ Visual Communication and Representation Techniques (Nature Drawing / Human Figure Drawing/ Object Drawing/ Geometry/ Perspective Drawing/ Isometric Drawing/ Orthographic Drawing)/ Basic Photography/ Basic Material Studies/ Experiments in 3D Geometry/ Computer Fundamentals/ Ideas Generation and Development/ Techniques & Processes/ Design Process/ Professional Development/ Individual Project (Pearson-set)

Contextual Studies

  • Discuss the social, historical and cultural context of key art and design movements, theories and practices.
  • Analyse a specific work of art or design related to own area of specialism.
  • Use primary and secondary research methods to investigate an area of practice, with consideration of research ethics .
  • Present research findings, through written work, visually and orally.

Techniques & Processes

  • Evaluate a given brief to identify stakeholder requirements and areas for investigation and research.
  • Explore concepts, materials and processes through experimentation and testing.
  • Present a body of work that includes evidence of development process, as well as final outcomes.
  • Assess own process and outcomes, based on reflection and feedback of others.

Professional Development

  • Explore the creative industries professions, through research into historic and contemporary precedent.
  • Discuss personal career goals in relation to the range of roles and subjects in the creative industries.
  • Define personal development plans; highlighting areas to support specific career goals and general skills.
  • Critically reflect on the achievement of personal development goals and plan for the future.

Individual Project (Pearson-set)

  • Examine specialist area of creative practice within historical and contemporary contexts
  • Develop art and design solutions, through an iterative development process, in response to a given brief.
  • Present an art and design solution, including a portfolio of development work, in response to a given brief.
  • Evaluate work in relation to an identified area of specialism in the creative industries.

Year 2

Critical Study in Art and Design

  • Understand the historical evolution and visual characteristics of the work of artists and designers
  • Understand and apply appropriate methods of research and analysis
  • Be able to apply the influences of historical, contemporary and contextual factors to own practice
  • Be able to synthesise research and present a professional and personal written study

Computer Aided Design (CAD)

  • Discuss the role of CAD in different contexts and its influence on design and manufacturing processes in areas of specialist practice.
  • Use 2D and 3D CAD software to produce visualisations and technical drawings
  • Present drawings and renderings, for a given project, produced using CAD software.
  • Evaluate the way in which CAD software may integrate into production processes.

Fashion & Textiles Practices

  • Explore specialist areas of fashion and textiles practice; through historical and contemporary precedent research.
  • Produce a collection of two- and three-dimensional samples using different fabrics, materials and processes in response to a brief.
  • Develop a range of fashion and textiles outcomes in response to a given brief.
  • Evaluate a fashion & textile range in relation to a marketing strategy.

Pattern Cutting & Garment Making

  • Research the properties and characteristics of fabrics and fibres, in the production of garments, through historic and contemporary precedents
  • Create a pattern, based on body measurements, using industry standard signs and symbols, in response to a given brief.
  • Create toiles and final garments; demonstrating the safe use of equipment and relevant health and safety regulations.
  • Produce a finished garment, evaluate and carry out quality checks.

Fashion Collection

  • Investigate trends, through contextual research, to inform the strategy for a fashion collection.
  • Communicate a fashion collection strategy, based on research and experimentation
  • Present a fashion collection, identifying areas for further development and best practice.

Professional Practice

  • Review own skills and abilities in support of future employment or selfemployment.
  • Investigate business structures, legal frameworks and legislation to construct a business plan.
  • Develop material to support future employment or self-employment.
  • Present own skills, abilities and work to an employer or client.

Applied Practice Collaborative Project (Pearson-set)

  • Evaluate own and group skills, in support of a collaborative team
  • Plan and manage a collaborative project, based on a Pearson-set theme.
  • Present collaborative project outcomes, highlighting own contributions.
  • Critically evaluate own work, and the work of others in a collaborative project.

Year 3

Advanced Fashion Studies

  • Develop a strategy for a capsule collection; supported by market and contextual research, in response to a brief.
  • Create patterns for a capsule collection, based on initial designs and working drawings .
  • Produce a capsule collection using production techniques and processes.
  • Present a collection of fashion design toiles and final garments.


  • Discuss the role and responsibilities of the stylist within the historical and contemporary creative industries.
  • Analyse images to determine the editorial, branding or marketing approach.
  • Develop an editorial, branding or marketing strategy in relation to a given product.
  • Present a portfolio of styled images, in support of an editorial, marketing or branding strategy.

Branding and Identity

  • Discuss the role of branding and identity through analysis of historical and contemporary contextual research.
  • Evaluate a given brand to determine core values, mission and audience.
  • Develop a style guide/branding guidelines for a given brand
  • Present a range of promotional material, using branding guidelines, in support of a given brand.

Creative Entrepreneurship

  • Explore a creative opportunity, based on own skills and knowledge
  • Assess the viability of a creative opportunity, through analysis of market research.
  • Present a business plan, for a creative venture, to a panel of potential stakeholders.
  • Evaluate the business plan, for a creative venture, based on stakeholder feedback and reflection

Year 4 B.A Degree Level 6

Year 5 M.A Degree Level 7

  • International Degree Study Abroad Programme

No. of Seats 20
Eligibility 12th (any stream)
Duration 3+1+1 Year

Bachelor of Arts B.A/M.A from a foreign university with whom ARCH/PEARSON has an agreement.

Pearson BTEC HND Level 5

ARCH UG Level Diploma


  • Pearson Btec

Progression & Exchanges

  • northampton

Career Opportunities

Fashion design with design studios, costume designers, export houses, retail and fashion houses, independent design consultant, creative pattern makers, fashion illustrators, fashion photographers, fashion editor, journalist, fashion critic, fashion blogger, trend and forecast analyst, fashion stylists and coordinators, brand manager, product developers in design merchandising, fashion merchandisers, automobile interior design, quality control manager, design strategist with NGO’s (engaging in design intervention and sustenance of traditional skills), academician etc.

A fashion designer is a versatile and creative professional who can eventually diversify into other design professions based on a specific interest or specialisation.

Book Counselling

Learning Outcome

  • Exhibit self-empowerment through understanding of Art and Design in local, regional and global context of creative industries and aspire for international career pathways.
  • Display Art and Design skills, knowledge and the understanding necessary to achieve high performance in the global creative industries sector.
  • Apply creative thinking and recognize its value in the creative enterprise and beyond.
  • Research, explore and draw conclusions for a given design or a creative problem.
  • Work with transforming technologies and utilize opportunities to enter or progress in employment in creative & Fashion industry
  • Adopt balance between employability skills and the knowledge essential for entrepreneurial, employment or academic aspirations.