The HEPC (Handloom Export Promotion Council) conducted a workshop on September 30th to promote Indian Handloom Brand, launched and promoted by our Honorable Prime Minister Mr. Narendra Modi. In order to promote handloom industry in India alongwith the exporters, HEPC is conducting this workshop all over India.
Arch students and faculty members attended the workshop at The Fern Hotel. The workshop was very interesting and informative. The first session started with the Presentation on Export Benefits by Mrs. Reena Sawhney, HEPC, New Delhi. It elucidated about the various promotional schemes started by the government of India and the Government of Rajasthan to promote the Handloom Sector with a focus on attracting the exporters to invest in the handloom sector and making it profitable to them. The schemes not only looked for the exporters’ interests but also for the interests of the weavers. The schemes like Mahatama Gandhi Bunkar Yojana targeted on the health and welfare of the weavers.
Further in the workshop the students learned more about the Indian Handloom brand with the presentation by Ms. Ruchi Yadav, Deputy Director, WSC, Jaipur on Indian Handloom Brand, its procedure & benefits. The Indian Handloom brand is an initiative by the Ministry of Textiles, India, for branding of high quality handloom products. It is a trademark that would differentiate high quality handloom products and help in earning the trust of the customers by endorsing the quality in terms of raw materials, processing embellishment, weaving design and other quality parameters. It promotes high quality, authentic designs with zero defects and zero effect on environment. Students also learned about the handlooms that are listed under the Indian Handloom Brand.
Next the workshop incorporated a lecture by Mr. Satish Raina, Joint DGFT, Jaipur on how to enter into the exports. While interacting with the students, he explained how digital India has happened and eased out the work of documents and has added more credibility to the same. It is because of the digital India campaign, that all kinds of registrations can now be done through internet and people can avoid paper work or regular visits to the government offices.
At last there was a Presentation on “Color Trends and Visual Merchandising” for export market by Dr. Ruchika, NIFT, Jodhpur. The presentation clearly explained visual merchandising, why it is important, present trends in the industry and also threw light on the upcoming trends.
All in all it was an amazing experience for the students to gain so much knowledge and be prepared for the future opportunities in the field of Design and Export.
Archana Surana, Founder and Director of ARCH College of Design & Business, has been re-elected as Board Member of the Cumulus Association Executive Board for the 2025–2028 term. She previously served as the Vice President from 2022 to 2025.
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