B.Des Jewellery Design

Industry Overview

The Indian gems and jewellery industry is the backbone of the economy by being one ofthe major contributors towards the export led growth of India. The industry has gained global popularity because of its talented craftsmen, its superior practices in cutting andpolishing fine diamonds and precious stones and its cost-efficiencies.

India is the largest consumer of gold Jewellery in the world. It accounts for about 20% of world consumption. India dominates the gold and silver consumption globally, with consumption of approximately 700 tonnes (gold) per annum. India also dominates the diamond processing trade with 11 out of 12 diamonds being cut and polished in India - an aggregate contribution of approx. 60% of the world’s supply in terms of value and 80% in terms of volume.

India shares 4% of the global Gems and Jewellery market, and is expected to touch a turnover of close to US$ 35 billion by 2015. Given the rising overall literacy rates in India, this sector is beginning to appreciate the need for education and the impact of such inputs on business. According to the National Skill Development Corporation, there is an expected demand for skilled personnel able to create multiple designs to meet customer needs. Requirements will also be linked with the ability to interact and work with foreign clients.

The industry contributes more than 14% towards the total export in India and provides employment to 1.3 million people directly and indirectly. The global market for gems and jewellery is over USD 100 billion with major contribution coming from India, Italy, China, Thailand and USA.

Be a Design Thinker

Course Content

The four year Bachelor of Design in Jewellery Design aims at integrating the finer aspects of design, technology, materials and processes with the various levels of production from precision-orientation to vendorbased manufacturing.

In this programme, learners attain a high-level of competence in the creative design process from inception to realisation. They are given the knowledge and understanding of the creative potential of materials and construction methods and are encouraged to explore widely andselect appropriate manufacturing processes and finishing techniques.

Learners gain a thorough understanding of historical and contemporary professional practice through visiting galleries, shops, trade fairs, exhibitions, and high profile retail fairs. Guest speakers, practical workshops and visits to professional studios, workshops and appropriate industrial sites immensely help to contextualise practical studies.

Links are nurtured with practising jewellers and other craft practitioners, artists and designers to deliver assignments to learners and to provide work experience and workshops/ master classes. Assignments are vocationally relevant and exciting ‘live projects’ guided by real life industry briefs and representative mentorship from industry, are brought into the classroom to support the contents of the programme.


Year 1 Introduction To Jewellery Design

First year supports students in gaining fundamental knowledge and skills in design.

Additional Stream Specific Foundation Inputs from 2nd Semester onwards.

English Communication, General Hindi, Environmental Studies, Elementary Computer Application, History of Art & Design, Fundamental of Design, Visualisation & Drawing Techniques, Material Studies, Design Principles, Design Method.

Year 2 Building On Foundational Skills

Second year builds upon students’ knowledge and skills in Jewellery Design.

Fundamental Theory of Jewellery Design and Context, Properties of 3D Materials, Jewellery Sketching, Rendering and Manufacturing, Jewellery Accessories & Body Adornment - Gold Jewellery Design Project, Project Design (Diamond Jewellery Design Project), Computer Aided Jewellery Design-(Coral Draw)

Year 3 Develop Skill Based Techniques And Application In Projects

Third year includes ARCH curriculum which advances students’ knowledge and skills in Design for the Jewellery Industry.

Contemporary Enamelling, Jewellery Design Marketing, Product Design (Traditional Jewellery Kundan Meena), Contemporary Enamelling, Design Project (Couture Jewellery), Specialist 3D Technology and Processes (Jewel CAD), Research Project (Fashion Jewellery).

Optional Subjects: Product Photography, Fashion Accessory, Visual Merchandising, E-Commerce for Product Life Style (One to be chosen).

Year 4 Real Life Situations Through Projects & Industry Exposure

Entrepreneurship, Brand Development, CAD Application for Jewellery Design (3D Design), Range Development- Personal Luxury Brand, Design Portfolio, Professional Practice (Internship & Industry Mentored), Dissertation (Documentation & Visual Presentation, Practical Aspect), Industry Exposure.

No. of Seats 25
Eligibility 12th (any stream)




  • University of Rajasthan

Career Opportunities

The programme prepares students for careers as designers in the jewellery industry, product development managers, accessory designers, trend analyst, merchandisers, creative head, design manager, brand managers, production manager, store managers, sourcing managers, costume jewellery designers, jewellery blogger, stylists, bench jewellers and entrepreneurs.

Book Counselling

Learning Outcome

  • Understand the visual, tactile and decorative characteristics of jewellery materials.
  • Understand the factors & principles relevant to Jewellery product design eg concept, ergonomics, form, function, aesthetics, trends, end user, lifespan, materials, manufacturing methods, costings, level of finish, testing, sustainability.
  • Be able to respond to professional design requirements and to develop skills in planning and producing prototypes.
  • Understand the connections between design management and manufacturing.
  • Outline the personal and professional characteristics of successful jewellery work, including the special ethical considerations in this field.
  • Describe the distinctive characteristics of different jewellery-making materials, including gems and other stones, precious metals, alloys, and nonmetallic materials.
  • Explain the principles governing the design and production of jewellery items.