The course is intended to innovatively integrate applied arts with contemporary visual arts and communication design practice. The curriculum focuses on all stages and activities involved in the creative process from inception to realisation – from design concept to marketing.

It is a four-year course of study in the visual arts field and prepares students for the application of design, communication and graphics in the applied art field towards converting ideas and concepts into communicable visual imagery for practical use. Throughout the learning journey, students are encouraged to challenge applied arts conventions and to question the roles of applied art form, function, culture, context and concepts in relation to communication, graphic elements, techniques and processes. Learners are guided to independently research and experiment with a wide range of media, materials, practical techniques and processes to develop an in depth understanding of these for appropriate application and use.

Students are supported to develop the ability to communicate ideas effectively and to understand the roles and responsibilities of the designer in a commercial context that includes producing one-offs and batches. Links are nurtured with practitioners, artists and designers to provide an environment representative of the industry.

Duration

4 years

Syllabus

  • General English
  • General Hindi
  • Environmental Study
  • Computer Application
  • Fundamentals of Visual Arts
  • Design in Applied Art
  • 3D Design, Print Making
  • Advertising Theory
  • History of Indian Art
  • Graphic Design-I
  • Illustration-I
  • Photography and Reproduction Technique – I
  • Computer Graphics-I
  • Advertising Art and Ideas
  • History of Western and Eastern Art
  • Graphic Design – II
  • Illustration – II
  • Photography and Reproduction Technique – II
  • Computer Graphics – II
  • Advertising Art Theory III
  • Western Modern Art
  • Graphic Design-III
  • Illustration – III
  • Photography and Reproduction Techniques – III
  • Computer Graphics– III

Career Opportunities

  • Advertising
  • Art Director
  • Graphic Illustrator
  • Digital Illustrator
  • Branding
  • Product designer
  • Sculptor

INTERNATIONAL STUDENTS

We welcome students from around the world and understand that our international students may have special requirements. Email us at admission@archedu.org

Placements

Industry Speak

"The students of ARCH are diligent and have great Design acumen. They are quick learners and adaptable to change."

Neha Behl,

Founder UI & UX - Design Raasta<

"You see traditional Indian graphic illustration with the flavor of modern techniques."

Sedar Gorelli

Art Designer - UK at Vastra 2017

Alumni Speak

"Interdisciplinary Design education at ARCH has helped me in becoming a better designer through live projects like the UKIERI Scotland-India Project and Backstitch Design magazine."

Vipin Sharma -2014-2016

Head Design, UX / UI - Fitso, Delhi

"nternational Exposure gave a fresh breath to my design sensibilities."

Viddhi Gupta - 2014-2016

Project Manager - Gravita E- com

Video

Design for Transforming the Future

in conversation with : Alok B. Nandi

Director, Spread Design & Architempo Past President –IxDA

Emotional Design

in conversation with : Isadora Mayumi W. Nicacio

Product Designer, Jaipur