BA Interior Design

International Degree Program (3+1+1)

Industry Overview

Rapid urbanisation in metro cities such as Delhi, Mumbai, Ahmedabad, Bangalore, Chennai, Kolkata, Hyderabad and Pune, has dramatically changed the Indian lifestyle, and ignited the need of conceptual interior design. There is also significant growth in the income and socioeconomic status of people in India, and this includes homeowners.

The housing and retail industries in India have emerged as the most dynamic and fast paced industrial sectors with several big players entering into the market. In India, the vast middle class and almost untapped retail industry are the key forces of attraction for global retail giants waiting to enter new markets. This attraction has stimulated the growth of the retail industry which is growing at a faster rate. The construction industry, which accounts for approximately 11% of the GDP, has an estimated investment of US $500 billion, and is growing at around 34 % annually. The Indian retail industry is the fifth largest in the world, and contributes about 22% of the GDP and generates 8 % of employment in the country today. It is expected to grow 25 per cent annually, to be worth US$ 175- 200 billion by 2016.

Heritage properties and other hospitality properties have began demanding a great amount of inputs in the creation of dreams. The key factor driving the demand for Interior Design is the growth & expansion of housing & commercial development in both the major and smaller cities in India. Rising income levels are leading to a demand for creative individuals to support the vision of the Incredible India Campaign. Thus there is an increase in demand for Interior space visualisers and designers to plan & create attractive, practical & desirable spaces for living, display and commercial activity.

Be a Design Thinker

Course Content

The Bachelor of Arts in Interior Design programme at ARCH nourishes minds with a spirit of inquiry, sensitivity and responsibility, inculcating professionalism, design excellence, ethics and critical appraisal. The course fulfills the ascending levels of subject complexity in a progressive manner. It links intensive core-specific courses in interior design with a strong liberal arts component.

Learners are encouraged to develop an understanding of design development processes and research methods appropriate to interior design practice.

Besides familiarising themselves with aesthetic principles, learners develop technical skills essential for creating and planning interior spaces. Studio classes develop competence in space planning, drawing to communicate ideas, orthographic drawing, CAD where appropriate, making specifications, model making, photography, video etc.

Learners gain an understanding of contemporary professional practice through lectures and assignments delivered by practising architects and designers, and other professionals and guest speakers. Visits to design studios and appropriate industrial sites and architectural sites and professional studios contribute towards contextualising theoretical studies.

ARCH maintains close links with architects, designers and other professionals in order to benefit learners in building work experience and for future employment. After the successful completion of 3 years at ARCH Jaipur Campus, the final year (level 6) degree year is undertaken as an International Degree with a study abroad opportunity at a university/institution with which ARCH or PEARSON has an agreement.


Year 1 Common Foundation Studies in Art & Design

The Foundation Studies Programme is common to all BTEC programmes in design for undergraduates. The preparatory course aims to develop within students the aesthetic and social sense and sensibilities that go beyond learning the skills and techniques of a discipline. The content helps to evolve design perception, enrich conceptual thinking, understand design processes, and prepares one to challenge their own preconceptions through critical understanding and exploration of new ideas towards developing eventual solutions.

Elements & Principles of Design/ Contextual Studies/ Visual Communication and Representation Techniques (Nature Drawing / Human Figure Drawing/ Object Drawing/ Geometry/ Perspective Drawing/ Isometric Drawing/ Orthographic Drawing)/ Basic Photography/ Basic Material Studies/ Experiments in 3D Geometry/ Computer Fundamentals/ Ideas Generation and Development/ Techniques & Processes/ Design Process/ Professional Development/ Individual Project (Pearson-set)

Contextual Studies

  • Discuss the social, historical and cultural context of key art and design movements, theories and practices.
  • Analyse a specific work of art or design related to own area of specialism
  • Use primary and secondary research methods to investigate an area of practice, with consideration of research ethics .
  • Present research findings, through written work, visually and orally
  • Examine specialist area of creative practice within historical and contemporary contexts.

Techniques & Processes

  • Evaluate a given brief to identify stakeholder requirements and areas for investigation and research.
  • Explore concepts, materials and processes through experimentation and testing.
  • Present a body of work that includes evidence of development process, as well as final outcomes.
  • Assess own process and outcomes, based on reflection and feedback of others.

Professional Development

  • Explore the creative industries professions, through research into historic and contemporary precedent.
  • Discuss personal career goals in relation to the range of roles and subjects in the creative industries.
  • Define personal development plans; highlighting areas to support specific career goals and general skills.
  • Critically reflect on the achievement of personal development goals and plan for the future

Individual Project (Pearson-set)

  • Develop art and design solutions, through an iterative development process, in response to a given brief
  • Present an art and design solution, including a portfolio of development work, in response to a given brief.
  • Evaluate work in relation to an identified area of specialism in the creative industries.

Year 2

Critical Study in Art and Design

  • Understand the historical evolution and visual characteristics of the work of artists and designers
  • Understand and apply appropriate methods of research and analysis
  • Be able to apply the influences of historical, contemporary and contextual factors to own practice
  • Be able to synthesise research and present a professional and personal written study

3D Practices

  • Explore work of 3D practitioners through research into historic and
  • contemporary contexts
  • Investigate 3D materials, techniques and processes to produce work; in response to a brief
  • Present 3D outcomes through display and interaction
  • Evaluate outcomes and working practices to inform future development

Computer Aided Design (CAD)

  • Discuss the role of CAD in different contexts and its influence on design and manufacturing processes in areas of specialist practice
  • Use 2D and 3D CAD software to produce visualisations and technical drawings
  • Present drawings and renderings, for a given project, produced using CAD software
  • Evaluate the way in which CAD software may integrate into production processes.

Materials & Structures

  • Explore the use of materials and structure in specific art and design contexts
  • Evaluate material properties through research and testing
  • Select materials for a given art and design project, based on research and testing
  • Present a material strategy, in response to a brief, for a given art and design project.

Visual Merchandising

  • Discuss visual merchandising through historic and contemporary precedents.
  • Evaluate an identified brand or product to determine the context for a visual merchandising strategy.
  • Develop a visual merchandising strategy based on market research
  • Present a visual merchandising strategy for a given product/brand.

Professional Practice

  • Review own skills and abilities in support of future employment or selfemployment.
  • Investigate business structures, legal frameworks and legislation to construct a business plan.
  • Develop material to support future employment or self-employment.
  • Present own skills, abilities and work to an employer or client.

Applied Practice Collaborative Project (Pearson-set)

  • Evaluate own and group skills, in support of a collaborative team.
  • Plan and manage a collaborative project, based on a Pearson-set theme
  • Present collaborative project outcomes, highlighting own contributions
  • Critically evaluate own work, and the work of others in a collaborative project.

Year 3

Advanced Interior Design Studies

  • Explore interior design through historical and contemporary precedents
  • Evaluate the needs of different types of interior
  • Present finished design proposals for a given interior context
  • Develop technical documentation for the construction and installation of interior design outcomes.


  • Discuss the role and responsibilities of the stylist within the historical and contemporary creative industries
  • Analyse images to determine the editorial, branding or marketing approach.
  • Develop an editorial, branding or marketing strategy in relation to a given product.
  • Present a portfolio of styled images, in support of an editorial, marketing or branding strategy.

Project Management

  • Compare project management theories, practices and standards, identifying their appropriateness for different types of project.
  • Discuss the roles of the major stakeholders in an art & design project and how their needs are managed by the project management team.
  • Specify the attributes and competencies of a project manager in leading a complex art & design project.
  • Develop a project strategy plan that defines the key policies, procedures and priorities for a complex art & design project.

Creative Entrepreneurship

  • Explore a creative opportunity, based on own skills and knowledge
  • Assess the viability of a creative opportunity, through analysis of market research.
  • Present a business plan, for a creative venture, to a panel of potential stakeholders.
  • Evaluate the business plan, for a creative venture, based on stakeholder feedback and reflection.

Year 4 B.A Degree Level 6

Year 5 M.A Degree Level 7

  • International Degree Study Abroad Programme

No. of Seats 20
Eligibility 12th (any stream)
Duration 3+1+1 Year

Bachelor of Arts B.A/M.A from a foreign university with whom ARCH/PEARSON has an agreement.

Pearson BTEC HND Level 5

ARCH UG Level Diploma


Progression & Exchanges

Career Opportunities

There are innumerable career opportunities for working with established Interior Designers and Architectural firms as well as large builders; Working as Specialists or Consultants for Exhibition Designers, Museum Designers, Graphic Designers, and Freelance Designers; working for Retailers, Super Markets, Emporiums, Advertising Agencies, Visual Merchandisers, etc. Entrepreneurial enthusiasts can set up their own Interior Design Firm or even an Event Management company or Production Design House

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