B.Voc Graphic Design (3 Year)

Course Intent

Graphic design pursues a direct and in-depth connection between the applied arts tradition of graphic design and a critical and creative approach to communication.

B.Voc curriculum is an amalgamation of research driven and hands on approaches. Therefore, these practices fabricate the creative skills in students at the end of every semester. As per the UGC guidelines, there are multiple exit points for a candidate admitted in this course.

No. of Seats 30
Eligibility 10+2
Duration 3 year
Award B.Voc Graphic Design
(Rajasthan ILD Skills University)


  • Rajasthan ILD Skills University

Learning Outcome

  • Explore the creative industries professions, through research into historic and contemporary precedent.
  • Analyze a specific work of art or design related to own area of specialism.
  • Conceptualize the Ideas in order to generate visual solutions.
  • Develop art and design solutions, through an iterative development process, in response to a given brief.
  • Evaluate the requirements for packaging in response to a brief.
  • Evaluate the effectiveness of storytelling in a visual narrative.
  • Present a range of promotional material, using branding guidelines, in support of a given brand.
  • Evaluate the business plan, for a creative venture, based on stakeholder feedback and reflection.

Course Content

The curriculum encourages the students for autonomous and independent learning, experiences and techniques and a range of transferable skills to ensure effective team working, independent initiatives and organizational competence and problem-solving strategies.

Year 1

They will get a detailed introduction of subjects such as fundamentals of Graphic Design, Principles of typography, drawing and study structures, 3D designs, design history, color theory. All these subjects are well integrated in terms of learning and exploring the design experience in first semester. Students will learn visual communication in art and design, idea generation and development, tessellation, contextual and cultural referencing. They learn about concepts, materials and processes through experimentation and testing, visits and exhibitions.

Year 2

The course focuses on the tools necessary for a higher level of development process and products. Therefore students will learn aspects of creativity, editorial design- logo design, typography illustration, photography, computer graphic skills, publishing material such as, packaging, poster, newspaper ads, book covers, story boarding, character illustration.

Year 3

Student will learn computer graphics such as poster design, advertisement design, typographically prominent designs, photographic reproduction techniques, design book cover-understanding spine, flap etc. They will gain an understanding of: Branding Design, Portfolio making, Industry interface. In projects student will work as a professional trainee in company for 2 months of internship and will subsequently wll be placed in reputed design companies.

Career Opportunities

  • Creative head
  • Graphic designer
  • Visualizer
  • Photographer
  • Illustrator
  • Brand identity developer